From Zero to Hero: How Reselling SaaS Can Turn You into a Money-Making Machine!

Anant Gupta
34 Min Read
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Are you overwhelmed by the challenge of finding new revenue streams for your agency? We understand this daunting task. As pioneers in the tech industry, we’ve observed how reselling Software as a Service (SaaS) revolutionizes income generation.

This blog post will unpack successful strategies to turn SaaS-reselling into your personal moneymaking machine – no need for heavy investment or complex start-ups! Ready to transform from zero to hero? Let’s dive in!

Key Takeaways

  • Reselling SaaS software offers unlimited earning potential, low startup costs, and the flexibility to work on your own terms.
  • With minimal investment required upfront, reselling SaaS allows individuals with limited capital to tap into a profitable industry.
  • As a reseller, you can make money by selling SaaS software, hosting services, offering PPC and SEO reselling, and even reselling other SaaS products.
  • Selling in – demand SaaS software requires identifying popular products, building a strong value proposition, establishing partnerships with vendors, leveraging PPC advertising and SEO strategies, and offering additional services or support.
  • Hosting reselling is an easy-to-setup venture with minimal investment that allows you to leverage existing resources and infrastructure provided by the hosting provider.
  • Offering web hosting services as a reseller provides ongoing support from the hosting provider while allowing flexible pricing models and the opportunity to offer value-added services for higher profits.
  • PPC reselling expands service offerings by adding comprehensive digital marketing solutions for clients. It increases revenue potential through percentage-based earnings from managing successful campaigns.

Why Become a Reseller?

Becoming a reseller offers unlimited earning potential, low startup costs, and the flexibility and freedom to work on your terms.

Unlimited earning potential

Imagine this: you’ve launched your reseller business and are scaling up, gathering more SaaS products to sell. Every sale translates into profit for you, from the smallest subscription to big-ticket corporate packages.

The beauty of being a reseller in the SaaS industry is that there’s no cap on what you can earn! You’re not confined by hourly rates or yearly salaries; your income is shaped directly by your efforts and strategies.

And with businesses increasingly seeing value in subscribing to specialized software rather than building their own, the market just keeps expanding. Whether it’s selling tools for email marketing or social media management, every new client means more revenue generated for you.

It’s important to note that half of all spend on IT sector will shift to cloud-based models by 2022 – these stats amplify how unlimited earning potential really is in reselling SaaS!

Low startup costs

Starting a reseller business in the SaaS industry comes with the advantage of low startup costs. Unlike traditional businesses that require significant investments in inventory and infrastructure, reselling SaaS software allows you to get started with minimal investment.

You don’t have to worry about manufacturing or storing physical products. Instead, you can focus on selling digital solutions without expensive overheads.

With low barriers to entry, becoming a SaaS reseller enables agency owners and resellers like yourself to jumpstart your entrepreneurial journey without breaking the bank. This affordability factor opens up opportunities for individuals who may have limited capital but still want to tap into the lucrative world of software sales.

Plus, by partnering with established SaaS providers, you can leverage their resources and brand reputation while keeping your costs down.

By entering a market where expenses are significantly lower compared to other industries, you’ll be able to allocate more funds towards marketing efforts and customer acquisition strategies.

The result? A quicker return on investment and higher profit margins as you build your reseller business from scratch.

In summary, starting a reseller business in the SaaS industry offers agency owners and enthusiastic entrepreneurs low startup costs without compromising on earning potential. With minimal investment required upfront, you can dive headfirst into this thriving marketplace while keeping your financial risks at bay.

Flexibility and freedom

As a reseller, one of the key benefits you’ll enjoy is the flexibility and freedom that comes with this business model. Unlike traditional jobs where you’re tied to a fixed schedule or location, being a reseller allows you to work on your own terms.

You can choose when and where you work, giving you the freedom to create a schedule that suits your lifestyle. Whether you prefer working from home or traveling while running your business, the choice is yours.

This flexibility also extends to how much time and effort you put into your reselling venture. You have control over how much you want to invest in growing your business and can scale it up or down as per your preference.

How to Make Money as a Reseller

As a reseller, you can make money by selling SaaS software, hosting services, offering PPC and SEO reselling, and even reselling other SaaS products.

Selling SaaS software

As a reseller, one of the main ways to make money is by selling SaaS software. This can be a highly profitable venture, especially considering the increasing demand for software-as-a-service solutions. Here’s how you can capitalize on this opportunity:

  1. Identify in-demand software: Research and find popular SaaS products that cater to your target market. Look for software solutions that address common pain points and have a proven track record of success.
  2. Build a strong value proposition: When selling SaaS software, it’s crucial to clearly communicate the unique benefits and value it offers to potential customers. Highlight how the software can solve their problems or streamline their processes, ultimately improving their business performance.
  3. Optimize your LinkedIn profile: Utilize LinkedIn as a powerful platform to connect with potential customers and showcase your expertise as a reseller. Use relevant keywords from your target market in your headline and summary to attract the right audience.
  4. Establish partnerships with software vendors: Building strong relationships with software vendors can provide you with exclusive access to their products, better pricing options, and ongoing support. Seek out partnerships that offer attractive revenue share percentages to maximize your earnings.
  5. Leverage PPC advertising: Pay-per-click (PPC) advertising can help drive targeted traffic to your website or landing page where you promote and sell the SaaS software. Craft compelling ad copy that highlights the unique features and benefits of the software and encourages users to click through.
  6. Utilize SEO strategies: Implement effective search engine optimization techniques to ensure that your website ranks high in relevant search results when potential customers are looking for SaaS solutions. Optimize your content with relevant keywords, create valuable blog posts, and build quality backlinks from reputable websites.
  7. Offer additional services or support: Differentiate yourself from other resellers by providing additional services or personalized support alongside the SaaS software. This could include training sessions, ongoing technical assistance, or customized integrations to enhance the overall user experience.

Hosting reselling

Hosting reselling is one of the most profitable ways to make money as a SaaS reseller. By offering web hosting services to your clients, you can tap into a high-demand market and generate a steady stream of revenue. Here’s why hosting reselling should be on your radar:

  1. Easy setup: Hosting reselling is straightforward to set up, even for beginners. Most hosting providers offer reseller packages that come with pre-configured servers and management tools, allowing you to get started quickly.
  2. Minimal investment: Compared to building your own data center or infrastructure, hosting reselling requires minimal upfront investment. You can leverage the resources and infrastructure provided by the hosting provider, reducing costs significantly.
  3. Ongoing support: As a hosting reseller, you don’t have to worry about managing server maintenance or troubleshooting technical issues. The hosting provider handles all backend operations, including security updates, hardware upgrades, and 24/7 support.
  4. Flexible pricing models: Hosting resellers have the freedom to set their own pricing models and profit margins. You can choose between different billing options such as monthly subscriptions or annual contracts, depending on what works best for your clients and business goals.
  5. Value-added services: Aside from basic web hosting, you can offer additional value-added services like website migration assistance, SSL certificate installation, and domain registration. These extras can differentiate you from competitors and allow you to charge higher prices.
  6. Scalability: With a reliable hosting provider behind you, there are no limits to how much you can grow your hosting business. As your client base expands, you can easily scale up by upgrading your plan or adding more resources as needed.

PPC reselling

PPC reselling is another lucrative opportunity for agency owners and resellers in the SaaS industry. With pay-per-click advertising becoming an essential marketing tactic for businesses, offering PPC management services can be a great way to boost your income. Here’s why you should consider PPC reselling:

  1. Expanding service offerings: By adding PPC management to your list of services, you can provide a comprehensive digital marketing solution to your clients. This allows you to cater to their needs holistically and increase client satisfaction.
  2. Increased revenue potential: As a PPC reseller, you can earn a percentage of the advertising budget spent by your clients, resulting in an additional stream of income. The more successful campaigns you manage, the higher your earnings will be.
  3. Leveraging expertise: If you have experience or expertise in PPC advertising, reselling this service can be a natural extension of your skills. It allows you to monetize your knowledge and offer value-added services to clients who may not have the resources or expertise to handle PPC campaigns themselves.
  4. Saving time and effort: By partnering with a reputable PPC provider, you can leverage their expertise and technology to deliver high-quality campaigns for your clients. This saves you time and effort that would otherwise be spent on campaign setup and management.
  5. Building client trust: Offering PPC management services shows your clients that you are invested in their success and are continuously looking for ways to help them achieve their goals. This builds trust and strengthens the relationship between you and your clients.
  6. Access to advanced tools and resources: As a PPC reseller, you gain access to cutting-edge tools and resources that are often only available to larger agencies or dedicated PPC professionals. This gives you a competitive edge in delivering top-notch campaigns for your clients.
  7. Scalability: Unlike other traditional business models, being a PPC reseller allows for easy scalability as there are no inventory or production limitations. You can take on as many clients as you can handle while maintaining the quality of your services.

SEO reselling

As a reseller in the SaaS industry, one of the profitable opportunities you can explore is SEO reselling. By offering search engine optimization services to your clients, you can help them improve their online visibility and drive more organic traffic to their websites. Here are some key benefits of SEO reselling:

  1. Expand your service offerings: By adding SEO services to your portfolio, you can offer a comprehensive digital marketing solution to your clients. This allows you to become a one-stop-shop for all their online marketing needs.
  2. Increase revenue through client retention: SEO is an ongoing process that requires continuous monitoring and optimization. By providing effective SEO services, you can build long-term relationships with your clients and increase customer retention.
  3. Leverage expertise and tools: As an SEO reseller, you don’t have to be an expert in search engine optimization yourself. You can partner with experienced SEO agencies or freelancers who have the expertise and necessary tools to deliver results for your clients.
  4. Maximize earnings with revenue share: Like other SaaS reselling opportunities, SEO reselling offers the potential for revenue share. This means that you earn a percentage of the fees charged by the SEO provider for each client referral or sale.
  5. Build a thriving reseller business: By offering high-quality SEO services, you can establish yourself as an expert in the industry and attract more clients through word-of-mouth recommendations. This allows you to grow and scale your reseller business over time.

Reselling other SaaS products

Reselling other SaaS products can be an excellent opportunity for agency owners and resellers to expand their offerings and boost their income. By diversifying the range of software solutions you provide, you can cater to a broader audience and increase your revenue streams. Here are some key benefits and considerations when reselling other SaaS products:

  1. Expand your service offerings: Adding new SaaS products to your portfolio allows you to offer a more comprehensive suite of solutions to your clients. This not only increases the value you provide but also helps differentiate your agency from competitors.
  2. Capture additional revenue: Reselling other SaaS products enables you to earn commissions or markups on each sale, providing an additional source of income. With the potential for recurring commissions, this can be a lucrative opportunity for sustained earnings.
  3. Meet diverse client needs: Every client has unique requirements, and by reselling different SaaS products, you can cater to a wider range of needs and industries. This flexibility positions you as a one-stop-shop for clients looking for multiple solutions.
  4. Leverage existing client relationships: If you already have established relationships with clients through previous sales or services, offering them new SaaS products can deepen the connection and increase customer loyalty.
  5. Stay informed about industry trends: Reselling other SaaS products allows you to stay up-to-date with the latest industry trends and advancements in technology. This knowledge can help you provide valuable insights to your clients and position yourself as an expert in the field.
  6. Evaluate product compatibility: When selecting other SaaS products to resell, it’s essential to consider their compatibility with your current offerings and target market. Ensure that these products align with your agency’s expertise and that they address common pain points of your clients.
  7. Provide effective support: Before reselling any SaaS product, thoroughly evaluate its support structure to ensure that your clients will receive timely assistance when needed. Reliable customer support is crucial for client satisfaction and retention.
  8. Maintain a strong value proposition: As you add new SaaS products to your portfolio, remember to communicate the unique value they bring to your clients. Highlight the benefits and how these products complement your existing services, reinforcing your agency’s expertise and authority.

The SaaS Reseller Business Model Explained

In this section, we will delve into the details of the SaaS reseller business model, including defining a value-added reseller program, channel sales and marketing strategies, building partnerships and partner programs, as well as white-labeling SaaS products.

Defining a value-added reseller program

A value-added reseller program is a business model that allows agencies and resellers to offer additional services or products alongside the main SaaS software. This means that not only can you sell the software itself, but you can also provide added value by offering customization, integration, training, or support services.

By becoming a value-added reseller, you position yourself as an expert who goes beyond just selling software – you become a trusted advisor and partner for your clients. This approach allows you to differentiate yourself from competitors and build deeper relationships with your customers.

With a value-added reseller program, you have the opportunity to maximize your earnings and truly scale your business in the SaaS industry.

Channel sales and marketing

As a reseller in the SaaS industry, understanding channel sales and marketing is key to maximizing your earnings and building a thriving business. Channel sales refers to the strategy of selling products or services through partners or intermediaries, such as distributors or value-added resellers (VARs).

By leveraging these partnerships, you can tap into new markets and reach a wider audience.

When it comes to marketing your reseller business, it’s crucial to have a clear value proposition that highlights the benefits of your offering. This includes positioning yourself as an expert in the industry through optimized LinkedIn profiles and sharing relevant content.

Building strong relationships with potential customers is also important in order to establish trust and credibility.

Remember, channel sales and marketing are not just about selling products; they’re also about creating connections with users. This involves understanding their needs, addressing pain points effectively, and showcasing how your SaaS solutions can help solve their problems.

By focusing on user connection rather than simply pushing for sales, you can build long-term relationships that benefit both parties.

Building partnerships and partner programs

Building partnerships and partner programs is a crucial aspect of becoming a successful reseller in the SaaS industry. By collaborating with other businesses and leveraging their resources, you can accelerate your growth and maximize your earning potential. Here are some key strategies for building successful partnerships and partner programs:

  1. Identify potential partners: Research and identify companies that offer complementary products or services to yours. Look for businesses that target a similar audience but do not directly compete with you.
  2. Establish rapport: Reach out to potential partners and start building relationships. Attend industry events, connect on social media platforms, and engage in meaningful conversations that demonstrate your expertise and value.
  3. Pitch your value proposition: Clearly communicate how partnering with you will benefit their business. Highlight the unique advantages of your reseller program, such as access to exclusive features, competitive pricing, or dedicated support.
  4. Negotiate mutually beneficial terms: Collaborate with potential partners to define revenue-sharing models, joint marketing initiatives, and other terms of the partnership agreement. Focus on creating win-win situations where both parties can achieve their goals.
  5. Provide training and support: Once the partnership is established, ensure that your partners have the necessary knowledge and resources to effectively promote and sell the SaaS products you’re reselling. Offer comprehensive training programs, sales collateral, and ongoing support to enable their success.
  6. Foster open communication: Maintain regular communication with your partners to stay informed about industry trends, challenges they may be facing, and any opportunities for collaboration or improvement.
  7. Monitor performance metrics: Set clear performance metrics for both yourself and your partners to track the success of the partnership program. Regularly analyze sales data, customer feedback, and other relevant metrics to identify areas of improvement or expansion.

White-labeling SaaS products

As a reseller, one of the lucrative opportunities you have is white-labeling SaaS products. This means that you can take existing software solutions and rebrand them as your own, allowing you to sell them under your own brand name.

By white-labeling SaaS products, you can offer a comprehensive suite of services to your clients without having to invest time and resources into developing your own software from scratch. This not only saves you significant costs but also allows you to focus on marketing and selling the product rather than worrying about its development and maintenance.

Additionally, white-labeling gives you the flexibility to customize the product according to your clients’ needs, making it more appealing and relevant in the market. With this approach, you can easily position yourself as an industry expert while maximizing profits through reselling top-quality white-labeled SaaS products.

Scaling an Agency through SaaS Reseller Programs

Leverage the power of SaaS products to grow your agency, expand your service offerings, and increase revenue through client retention.

Leveraging SaaS products to grow your agency

Leveraging SaaS products can be a game-changer for agency owners and resellers. Here’s how you can use these software solutions to grow your agency:

  1. Expand your service offerings: By incorporating SaaS products into your agency’s portfolio, you can offer clients a wider range of services. For example, if you’re an advertising agency, you can leverage marketing automation tools to streamline campaigns and improve client results. This allows you to attract new clients and retain existing ones by providing comprehensive solutions.
  2. Boost efficiency and productivity: SaaS products often come with features that can significantly enhance your agency’s workflow. From project management tools to collaboration platforms, leveraging these technologies allows your team to work more efficiently and stay organized. As a result, you can deliver projects on time and exceed client expectations.
  3. Improve scalability: One of the biggest advantages of using SaaS products is their scalability. These cloud-based solutions can easily accommodate increased workload demands without requiring significant infrastructure investments or additional resources. As your agency grows, you can seamlessly scale up your operations without worrying about capacity constraints.
  4. Enhance client satisfaction: SaaS products are known for their user-friendly interfaces and advanced functionalities. By integrating these solutions into your agency’s operations, you can provide clients with better experiences and superior results. This helps in building stronger relationships with clients and increasing customer satisfaction levels.
  5. Stay ahead of the competition: In today’s fast-paced digital landscape, agencies need to stay ahead of the curve to remain competitive. Leveraging SaaS products allows you to stay updated with the latest industry trends and technologies, giving you an edge over competitors who may still rely on traditional methods.
  6. Increase profitability: By leveraging SaaS products effectively, agencies can increase their profitability significantly. With streamlined workflows, improved client retention rates, and scalable operations, agencies stand a better chance at maximizing their revenue potential.

Expanding your service offerings

Expanding your service offerings is a key strategy to scale your agency and maximize your revenue as a reseller. By diversifying the services you offer, you can attract a broader range of clients and provide more value to your existing ones. Here are some ways to expand your service offerings:

  1. Add complementary services: Identify services that complement the SaaS products you are reselling. For example, if you are reselling project management software, consider offering consulting or training services to help clients optimize their use of the software.
  2. Develop customizations and integrations: Many clients look for personalized solutions that meet their unique business needs. Offer customizations and integrations services to tailor the SaaS products you resell to fit your clients’ specific requirements.
  3. Provide ongoing support and maintenance: Offer support and maintenance packages to ensure that your clients receive continuous assistance with the SaaS products they purchase from you. This can include troubleshooting, updates, and proactive monitoring.
  4. Offer implementation services: Some clients may need help with implementing the SaaS products they purchase. Provide implementation services to guide them through the setup process, ensuring a smooth transition and maximizing their satisfaction.
  5. Provide training and education: Host workshops or webinars to educate your clients on how to effectively use the SaaS products you resell. This positions you as an expert in the field and fosters loyalty among your client base.
  6. Offer data analytics and reporting: Help your clients derive insights from the data generated by the SaaS products they use by offering data analytics and reporting services. This enables them to make data-driven decisions for their businesses.

Increasing revenue through client retention

One of the most effective ways to boost your revenue as a SaaS reseller is by focusing on client retention. By keeping your existing clients happy and satisfied, you can ensure a steady stream of recurring income. Here are some strategies to help you increase revenue through client retention:

  1. Provide exceptional customer support: Offer prompt and efficient customer support to address any issues or concerns that your clients may have. This will build trust and loyalty, increasing the likelihood of repeat business.
  2. Offer ongoing training and education: Keep your clients engaged by providing them with regular training sessions and educational resources related to the SaaS products they are using. This will help them maximize the value they get from the software and reduce churn.
  3. Implement customer success programs: Develop proactive customer success programs that focus on helping your clients achieve their goals with the SaaS products. This can include providing personalized guidance, conducting regular check-ins, and offering additional services to enhance their experience.
  4. Engage in upselling and cross-selling: Identify opportunities to upsell or cross-sell additional features or related products to your existing clients. By aligning these offerings with their specific needs, you can increase both their satisfaction and your revenue.
  5. Continuously improve your product offerings: Stay updated with market trends and emerging technologies to ensure that you are offering the most relevant and competitive SaaS solutions to your clients. Regularly evaluate feedback from customers and make necessary improvements or additions to your product lineup.
  6. Foster strong relationships: Build a strong rapport with your clients by actively listening to their feedback, addressing their concerns promptly, and going above and beyond their expectations whenever possible. Strong relationships can lead to long-term partnerships and increased referrals.


In conclusion, the reseller SaaS industry offers a lucrative opportunity for individuals looking to transform themselves into money-making machines. With low startup costs and unlimited earning potential, becoming a reseller allows you to scale your business and boost revenue.

By leveraging SaaS products, building partnerships, and providing value-added services, you can turn from zero to hero in no time. So why wait? Start your journey towards financial success by exploring the world of reseller SaaS today!


1. What is Reseller SaaS?

Reseller SaaS, or Software as a Service, refers to a business model where individuals or companies can purchase software products from a provider and then resell them to their own customers under their brand name. This allows resellers to generate revenue by offering valuable software solutions without needing to develop the software themselves.

2. How can Reseller SaaS turn me into a money-making machine?

By becoming a reseller of SaaS products, you gain the ability to earn recurring income through subscription-based pricing models. As you acquire customers and they continue using the software, you receive ongoing commissions or profits from each sale. With an effective marketing and sales strategy in place, your earnings potential can significantly grow over time.

3. What are the benefits of becoming a Reseller SaaS?

Becoming a reseller of SaaS offers several benefits including low startup costs, as there’s no need for extensive development or infrastructure investment. Additionally, you can leverage established software brands with proven track records and benefit from their support and regular updates. As a reseller, you also have the flexibility to set your own prices and customize the product offerings based on your target market’s needs.

4. Do I need technical skills or experience to become a Reseller SaaS?

While having technical skills may be advantageous when it comes to understanding the software features and troubleshooting any customer issues that arise, it is not necessarily required to become a successful reseller of SaaS products.

Many providers offer training materials and resources that help guide you through the setup process and provide ongoing support so that anyone with basic computer literacy can start selling these solutions effectively.

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