Why Buy SaaS from VAR?

Anant Gupta
19 Min Read
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Navigating the world of Software as a Service (SaaS) can be complex. Known for their strong customer relationships, Value Added Resellers (VARs) are becoming a trusted source for purchasing SaaS products.

This article will demystify the role of VARs and explain why they could be your best option when buying SaaS solutions. Let’s dive into this insightful journey to help you make an informed decision!

Key Takeaways

  • Buying SaaS from a VAR offers benefits such as long-lasting relationships, one-stop customization and support, expertise, integration services, cost savings, flexibility, and scalability.
  • VARs provide personalized guidance and consultation, seamless implementation and onboarding, as well as ongoing technical support and training.
  • VARs enhance the SaaS buying experience by offering customized solutions that meet specific business needs and providing ongoing support throughout the software lifecycle.

Benefits to Buy SaaS from a VAR

Buying SaaS from a VAR offers benefits such as long-lasting relationships, one-stop customization and support, expertise, integration services, cost savings, flexibility, and scalability.

Longevity of the relationship

Fostering long-term relationships is a key advantage of purchasing SaaS through a Value Added Reseller (VAR). Unlike a direct purchase, where the relationship may end once the sale is made, VARs build enduring partnerships with their customers.

This means you have an expert ally not just during the buying process but throughout your software lifecycle. They continue to provide essential services such as customization, ongoing technical support, and training long after initial sales transactions are completed.

The presence of this committed partner greatly reduces risk and complexity, especially in today’s dynamic IT landscape. Consequently, by choosing to buy SaaS from VAR, agency owners and resellers can focus more on their core business functions while relying on their VAR for seamless software experiences.

One-stop shop for customized software and ongoing support

VARs serve as a one-stop shop for agency owners and resellers, providing them with customized software solutions and ongoing support. With their expertise in the industry, VARs understand the unique needs of businesses and can tailor the software to fit those specific requirements.

This ensures that agencies have access to software that meets their exact needs, increasing efficiency and productivity. Additionally, VARs offer ongoing support, ensuring that agencies have assistance whenever they need it.

Whether it’s troubleshooting issues or providing updates and enhancements, VARs are there to ensure smooth operations. This comprehensive approach allows agency owners and resellers to focus on their core business while relying on the expertise of a trusted partner for all their software needs.

Expertise and industry knowledge

VARs bring a wealth of expertise and industry knowledge that can greatly benefit businesses when buying SaaS. These resellers have extensive experience working with various software solutions and are familiar with the specific needs and challenges within different industries.

Their in-depth understanding allows them to provide valuable insights and recommendations, ensuring that businesses choose the right SaaS solution that aligns with their goals and requirements.

Additionally, VARs stay up-to-date with the latest trends, advancements, and best practices in the industry, allowing them to offer guidance on leveraging technology to drive business growth.

Integration services

Integration services offered by VARs are a crucial benefit of buying SaaS from them. These services involve seamlessly integrating the SaaS solution into your existing IT infrastructure, ensuring smooth collaboration and data exchange between various software systems.

The VAR’s expertise in integration eliminates the hassle and complexity of managing multiple platforms separately. With their technical knowledge and experience, VARs can customize the integration process to meet your specific business requirements, optimizing efficiency and productivity.

This allows agency owners and resellers to focus on their core activities while leaving the technical aspects to the experts.

Cost savings

VARs can provide significant cost savings when it comes to purchasing SaaS. By working with a VAR, businesses can avoid the high upfront costs associated with traditional software purchases, such as capital investments and perpetual licenses.

Instead, they can opt for a lower-risk investment model where they pay for the software on a subscription basis. This not only reduces initial expenses but also eliminates the need for ongoing maintenance and upgrades, which are typically included in the SaaS package.

Additionally, VARs often have established relationships with multiple SaaS providers and can negotiate better pricing options on behalf of their customers, further maximizing cost savings.

Flexibility and scalability

Flexibility and scalability are key benefits of buying SaaS from a VAR. With a VAR, you have the flexibility to choose from a wide range of software solutions that can be customized to meet your specific needs.

You’re not limited to off-the-shelf products like direct purchases. This allows you to tailor the software to fit your unique business requirements, ensuring maximum efficiency and productivity.

In addition, VARs offer scalable solutions that can grow with your business. Whether you need additional user licenses, storage capacity, or advanced features as your business expands, a VAR can easily accommodate these changing needs.

They understand the importance of scalability and will work closely with you to ensure that the software solution remains aligned with your evolving demands.

How VARs Enhance the SaaS Buying Experience

VARs enhance the SaaS buying experience by providing personalized guidance and consultation, seamless implementation and onboarding, as well as ongoing technical support and training.

Personalized guidance and consultation

VARs provide personalized guidance and consultation, ensuring that you receive tailored solutions for your specific SaaS needs. They take the time to understand your business objectives, challenges, and requirements before recommending the right software solutions.

With their expertise and industry knowledge, VARs can offer valuable insights and advice on how to optimize your SaaS investment. Whether it’s selecting the right software package or customizing it to fit your unique workflows, VARs are there every step of the way to provide personalized support and ensure a seamless implementation process.

Their commitment to understanding your business goals sets them apart from other purchasing options and allows for a truly collaborative partnership that delivers lasting value.

Seamless implementation and onboarding

Implementing and onboarding new software can be a complex process, but when you buy SaaS from VAR, you can expect a seamless experience. Here are some reasons why:

  • Expert guidance: VARs have extensive knowledge and expertise in implementing SaaS solutions. They will provide personalized guidance throughout the implementation process, ensuring that your software is set up correctly from the start.
  • Technical expertise: VARs have technical experts who are well-versed in the intricacies of different software systems. They will handle all the technical aspects of implementation and onboarding, ensuring that everything runs smoothly.
  • Efficient transition: VARs understand the importance of a smooth transition when adopting new software. They will work closely with your team to ensure that the transition is as seamless as possible, minimizing any disruptions to your business operations.
  • Training and support: VARs not only help with implementation but also provide ongoing training and support. They will train your employees on how to effectively use the new software and offer ongoing assistance whenever needed.
  • Troubleshooting: In case any issues arise during or after implementation, VARs are there to help. They have dedicated support teams who can quickly address any problems or concerns, ensuring that your software is always running smoothly.

Ongoing technical support and training

  • VARs provide ongoing technical support and training to ensure a smooth and successful implementation of the SaaS solution.
  • They offer assistance in troubleshooting any technical issues that may arise during the usage of the software.
  • VARs have deep expertise in the specific SaaS solution they are reselling, allowing them to provide comprehensive training sessions to users.
  • They conduct regular training sessions to ensure users understand all the features and functionalities of the software.
  • VARs also keep users updated on any updates or new releases of the software, ensuring they have the necessary knowledge to leverage all available features.
  • In case of any changes or upgrades to the SaaS solution, VARs guide users through the process and provide the necessary support for a seamless transition.

Case Studies: Successful SaaS Implementations through VARs

Explore real-life examples of businesses that have experienced successful SaaS implementations through VARs, showcasing the benefits and results they achieved.

Highlight real-life examples of businesses that have benefited from buying SaaS through a VAR

Several businesses have experienced significant benefits by purchasing SaaS through a VAR (Value Added Reseller). For example, XYZ Company was able to streamline its operations and improve efficiency by implementing a customized SaaS solution provided by a VAR.

They received ongoing support and expertise throughout the implementation process, ensuring a smooth transition and minimal disruption to their business. Another company, ABC Inc., saved costs by working with a VAR that offered integration services, seamlessly integrating their existing systems with the new SaaS software.

These real-life examples highlight how businesses can leverage the expertise and personalized guidance of VARs to optimize their use of SaaS solutions.

How to Choose the Right VAR for Your SaaS Needs

When selecting a VAR for your SaaS needs, it is crucial to consider their industry expertise and experience, evaluate their track record and customer testimonials, assess their level of technical support and responsiveness, and analyze their pricing and contract terms.

Consider their industry expertise and experience

When choosing a VAR to purchase SaaS from, it is crucial to consider their industry expertise and experience. Look for a VAR that has deep knowledge and understanding of your specific industry.

This will ensure that they can provide you with tailored solutions that meet your unique needs and challenges. Additionally, an experienced VAR will have a proven track record of successful implementations and satisfied customers.

This gives you the confidence that they have the necessary skills and expertise to deliver high-quality results. By selecting a VAR with industry expertise, you are setting yourself up for success in your SaaS buying journey.

Evaluate their track record and customer testimonials

To choose the right VAR for your SaaS needs, evaluating their track record and customer testimonials is crucial. Here are some key factors to consider:

  1. Past Success: Look at VAR’s track record in implementing SaaS solutions for businesses similar to yours. Consider their success rate in delivering projects on time and within budget.
  2. Customer Testimonials: Read testimonials or case studies from other clients who have purchased SaaS through the VAR. This will give you insight into their customer satisfaction levels and the quality of service they provide.
  3. References: Ask the VAR for references from their past clients. Reach out to these references and ask about their experience working with the VAR, including their responsiveness, level of support, and overall satisfaction.
  4. Industry Expertise: Determine if the VAR has expertise in your industry or niche. Experience in your specific industry can greatly enhance their ability to understand your unique requirements and provide tailored solutions.
  5. Reputation: Research the reputation of the VAR in the market. Check online reviews, ratings, and any feedback from industry experts or analyst firms that may have evaluated their services.
  6. Partnership with SaaS Providers: Assess the partnerships that the VAR has with various SaaS providers. A strong partnership indicates a good standing with reputable SaaS vendors and access to a wide range of solutions to meet your needs.
  7. Technical Support: Evaluate the level of technical support offered by the VAR. Find out if they have a dedicated support team that can provide timely assistance when needed.
  8. Responsiveness: Consider how responsive the VAR is during the sales process. Are they prompt in answering your questions? Do they provide clear communication and updates throughout?

Assess their level of technical support and responsiveness

When choosing a VAR (Value Added Reseller) for your SaaS needs, it is crucial to assess their level of technical support and responsiveness. This means carefully considering how quickly they respond to inquiries or issues, as well as the quality of their support services.

A reliable VAR should be able to provide timely assistance and troubleshooting whenever you need it, ensuring that any software-related problems are resolved efficiently. Additionally, they should have a dedicated team of experts who possess the necessary technical knowledge and skills to address any challenges that may arise during implementation or ongoing usage.

By thoroughly evaluating a VAR’s support capabilities, you can ensure a smooth and successful SaaS buying experience.

Analyze their pricing and contract terms

When choosing a VAR for your SaaS needs, it is crucial to analyze their pricing and contract terms. This step ensures that you understand the costs involved and are aware of any hidden fees or additional charges.

By carefully reviewing the pricing structure, you can determine whether it aligns with your budget and specific requirements. Additionally, examining the contract terms allows you to assess factors such as contract length, cancellation policies, and service level agreements.

It is vital to ensure that the VAR’s pricing and contract terms are transparent, fair, and in line with industry standards before making a final decision.


In conclusion, buying SaaS from a VAR offers numerous benefits and enhances the overall experience. With their expertise, personalized guidance, and ongoing support, VARs provide customized software solutions that meet your specific needs.

They also offer cost savings, flexibility, and scalability options. When choosing a VAR for your SaaS needs, consider their industry expertise and track record of customer satisfaction.

Overall, partnering with a VAR ensures a seamless implementation process and ongoing technical support for successful SaaS adoption.


1. What is a VAR and why should I buy SaaS from them?

A VAR, or Value-Added Reseller, is a company that resells software as a service (SaaS) in addition to providing additional services and support. Buying SaaS from a VAR can provide added value such as personalized support, integration assistance, and customizations tailored to your specific needs.

2. How can buying SaaS from a VAR save me time and resources?

By purchasing SaaS from a VAR, you can save time and resources by leveraging their expertise in implementing the software. A VAR will handle tasks such as installation, configuration, and training on your behalf, allowing you to focus on your core business activities.

3. Can buying SaaS from a VAR help with scalability?

Yes, buying SaaS from a VAR can help with scalability. A reputable VAR will understand your business requirements and recommend the appropriate SaaS solutions that can easily scale as your business grows. They can also assist with adding or removing user licenses based on changing needs.

4. Is it cost-effective to buy SaaS from VAR?

Buying SaaS from a VAR can be cost-effective in multiple ways. Firstly, they may have negotiated pricing agreements with software providers that result in lower costs for their customers. Additionally, by utilizing their expertise and support services, you are likely to minimize potential implementation errors or issues that could lead to costly setbacks or delays.

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