How To Start Software Reselling and Make a Profit from It in 2023

Anant Gupta
22 Min Read
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You’ve heard of the goldmine in software reselling, but you’re not sure how to tap into it. Here’s a fact: The software resale industry rakes in billions of dollars every year. This article will offer comprehensive guidance on how you can jumpstart your journey into the lucrative world of software reselling.

Ready for a giant leap toward financial success? Read on!

Key Takeaways

  •  Software Reselling offers numerous benefits, including the potential to boost revenue, access to various reselling models, and the opportunity to earn passive income.
  • There are different reselling models available, such as affiliate marketing, value-added reselling (VAR), and rebranding/white labeling. Each model has its own advantages and profit potential.
  • To be successful in software reselling, it’s important to develop strong selling and marketing skills, understand customer needs, position yourself as an expert in the industry, provide excellent customer support, and customized solutions for clients, leverage testimonials or case studies for social proof, and build strategic partnerships.
  • Getting started with software reselling involves obtaining necessary licenses or permits, and finding reliable software providers with high-quality products aligned with your target audience’s needs. It also entails building an audience through effective marketing strategies and forming partnerships with manufacturers or distributors.

Why You Should Start Software Reselling?

To start software reselling offers numerous benefits and opportunities for profitability, making it an attractive venture to pursue.

Benefits of software reselling

Turning to software reselling has a host of benefits that could make your business more profitable.

  1. Becoming a software reseller can be an effective way to boost your revenue, as software reselling or SaaS reseller programs are known for their profitability.
  2. The focus on product improvements enhances the overall quality of the software, making it easier for you to attract prospects.
  3. You have access to various reselling models like affiliate programs, value-added resellers, and white-label solutions.
  4. As part of a billion-dollar industry, you gain the opportunity to rake in significant profits by joining the software reselling market.
  5. Reselling digital commodities like web design templates proves beneficial in earning passive income.
  6. It enables you to kick-start an online business swiftly without needing a groundbreaking product idea.
  7. With a software reselling business model, selling software licenses becomes easier and more profitable.
  8. Access to specialized platforms or marketplaces designed for buying and selling software broadens your customer reach and boosts sales.
  9. By starting a software reselling business, you get an opportunity to form alliances with manufacturers or distributors, enhancing business collaborations and partnerships.

Opportunities for profitability

SaaS reseller programs offer agency owners and resellers great opportunities for profitability. With the potential to earn passive income and scale their business, becoming a software reseller can be highly lucrative.

The software reselling industry is valued at billions of dollars, providing ample room for individuals to make money. By partnering with software manufacturers or distributors, resellers gain access to a wide range of products that they can sell to their target audience.

Additionally, there are various models available for software reselling, such as affiliate programs and white-label solutions, allowing resellers to choose the approach that aligns best with their business goals.

How to Make Money with Software Reselling

Explore different reselling models such as affiliate marketing, value-added reselling, and rebranding to maximize your profit potential.

Different reselling models (affiliate marketing, value-added reseller, rebranding, etc.)

Software reselling can be done in several ways. Each model has its advantages and potential for profit. As an agency owner or reseller, it’s essential to understand the different models available, to make the best decision for your business.

Reselling Model Description Benefits
Affiliate Marketing As an affiliate, you promote software products and earn a commission for every sale that originates from your promotional efforts. No need to worry about product creation or customer service. This model is ideal for those who excel in marketing and lead generation.
Value-Added Reseller (VAR) This model involves adding features or services to an existing product and then reselling it as an enhanced package. You’re not simply selling the software; you’re selling a complete solution tailored to the customer’s needs. Allows you to add value through specialized knowledge, services, or proprietary tools. This can increase profitability and set you apart from competitors.
Rebranding (White Label) White labeling allows you to sell the software under your brand name. The software manufacturer remains anonymous, and you get to brand and market the product as if it were your own. This can be a fast route to market your product. It can boost your brand recognition and allow you to control pricing, marketing, and profits.

Selecting the right model for your business depends on your skill set, resources, and market demands. Affiliate marketing may suit those with strong promotional skills, while VARs can leverage their expertise to create unique product packages. Meanwhile, white labeling can be an excellent choice for those wishing to fast-track their entry into the market with their own branded product.

Tips for effective reselling (selling and marketing skills, understanding customer needs, positioning)

To be a successful software reselling business, there are several tips and strategies you should keep in mind. These tips will help you improve your selling and marketing skills, better understand customer needs, and position yourself for success in the software resale industry. Here’s what you need to know:

  1. Develop strong selling skills: Hone your sales techniques to effectively communicate the value of the software you’re selling. Highlight its features and benefits, address customer concerns, and showcase how it can solve their problems.
  2. Master marketing strategies: Implement targeted marketing campaigns to reach your ideal audience. Utilize digital marketing channels such as social media, email marketing, and content creation to generate leads and drive sales.
  3. Understand customer needs: Take the time to research and understand your target market’s pain points, challenges, and goals. This will enable you to align your software offerings with their specific needs and position you as a trusted advisor.
  4. Position yourself as an expert: Demonstrate your expertise in the software industry by staying up-to-date with industry trends, attending conferences or webinars, and sharing valuable insights through blog posts or podcasts.
  5. Provide excellent customer support: Offer top-notch customer service to build trust and loyalty with your customers. Be responsive to their inquiries or concerns, provide timely support when needed, and maintain open lines of communication.
  6. Customize solutions: Tailor your software offerings based on individual client requirements whenever possible. This personalized approach will set you apart from competitors and increase customer satisfaction.
  7. Leverage testimonials or case studies: Highlight success stories from satisfied customers who have achieved positive outcomes using the software you’re reselling. This social proof can significantly influence potential buyers’ decision-making process.
  8. Build strategic partnerships: Collaborate with complementary businesses or influencers in your industry to expand your reach and attract new customers. Partnering with established brands can lend credibility to your software reselling business.

Getting Started with Software Reselling

To get started with software reselling, you need to obtain the necessary licenses, find reliable software providers, and build an audience for your business.

Steps to becoming a reseller (obtaining necessary licenses, finding software providers, building an audience)

To become a software reseller and start profiting from selling software, follow these steps:

  1. Obtain the necessary licenses: Research and obtain any required licenses or permits to legally resell software. This may include obtaining an EIN (Employer Identification Number) or reseller license.
  2. Find software providers: Identify reputable software providers that offer reseller programs. Look for companies that provide high-quality, in-demand software products that align with your target audience’s needs.
  3. Build an audience: Develop a marketing strategy to build an audience of potential customers. Utilize various channels such as social media, email marketing, content creation, and networking events to reach your target market.
  4. Position yourself as an expert: Showcase your expertise in the software industry by staying updated on industry trends and advancements. Position yourself as a trusted source of information for your audience, which can help attract more customers.
  5. Form partnerships: Establish partnerships with software manufacturers or distributors to access their products at discounted rates or special terms. Collaborate with these partners to create mutually beneficial arrangements that allow you to maximize profits.
  6. Offer value-added services: Differentiate yourself from competitors by offering value-added services alongside the software you sell. This could include installation support, training sessions, customization options, or ongoing technical assistance.
  7. Implement effective sales and marketing strategies: Develop strong selling and marketing skills to effectively promote and sell the software products you offer. Tailor your marketing messages to resonate with your target audience’s pain points and highlight the unique benefits of the software solutions you’re selling.

Top software reseller programs

  1. Microsoft Partner Program: Joining this program allows you to resell popular Microsoft software and benefit from its extensive resources and support.
  2. Adobe Certified Reseller Program: Become a certified reseller of Adobe software, including Photoshop, Illustrator, and Acrobat, to tap into the digital design market.
  3. Oracle Partner Network: This program offers reselling opportunities for Oracle’s software solutions, providing access to its vast customer base and technical expertise.
  4. Salesforce Partner Program: Resell Salesforce’s cloud-based CRM solutions and leverage their strong brand reputation and ongoing product development.
  5. Amazon Web Services (AWS) Partner Network: Joining this program allows you to resell AWS services and products, capitalizing on the growing demand for cloud computing solutions.
  6. Google Cloud Partner Advantage Program: Reselling Google Cloud Platform services can be highly profitable, as more businesses are adopting cloud infrastructure.
  7. Shopify Affiliate Program: As an affiliate, you can earn commission by promoting Shopify’s e-commerce platform to entrepreneurs looking to start their online stores.
  8. HubSpot Agency Partner Program: Joining this program allows you to resell HubSpot’s inbound marketing software and access its comprehensive training resources.
  9. Symantec Secure One Partner Program: Become a reseller of Symantec’s cybersecurity solutions and offer your clients industry-leading protection against cyber threats.
  10. Cisco Channel Partner Program: By becoming a Cisco partner, you can resell their networking hardware and software solutions, targeting businesses in need of robust IT infrastructure.

Note that joining these programs may require meeting certain criteria or paying fees, but they provide a solid foundation for starting or expanding your software reselling business.

White Label Software: A Lucrative Option

White-label software offers a lucrative option for software resellers, allowing them to repackage and sell the software under their branding and logo.

Benefits of white-label software

White-label software offers several benefits for agency owners and resellers:

  1. Increased revenue potential: By white labeling software, you can add your branding and sell it as your product, allowing you to charge higher prices and increase your profit margins.
  2. Scalability: White-label software can be easily scaled to accommodate growing demand without the need for significant investment in development or infrastructure.
  3. Quick time-to-market: With white-label software, you don’t have to spend time and resources building a new product from scratch. Instead, you can leverage existing solutions and get your offering to market faster.
  4. Frontline branding: White labeling allows you to maintain consistent branding across all aspects of your business, reinforcing brand recognition and customer loyalty.
  5. Flexibility and customization: White-label software often comes with the option to customize features, design, and user interface to meet the specific needs of your target audience.
  6. Expert support: Many white-label software providers offer technical support, updates, and ongoing maintenance for the products they offer, reducing the burden on your team.
  7. Expand service offerings: Incorporating white-label software into your service portfolio enables you to provide additional value-added solutions without extensive development or expertise.
  8. Competitive advantage: By offering unique branded solutions that cater specifically to your target market’s needs, you can differentiate yourself from competitors and attract more customers.
  9. Improved customer experience: White-label software is typically developed by experts in their respective fields, ensuring high-quality functionality and user-friendly interfaces for an enhanced customer experience.
  10. Focus on core competencies: By leveraging white-label software, agency owners and resellers can focus on their core competencies such as sales and marketing while leaving the technical aspects to the software provider.

Finding and choosing white-label software

White-label software can be a game-changer for resellers, offering them the opportunity to brand and sell ready-made products as their own. When it comes to finding and choosing white-label software, there are a few key factors to consider.

First, look for software that aligns with your target audience’s needs and preferences. This will increase the chances of success when selling the product. Second, ensure that the white-label software provider offers reliable technical support and regular updates to keep the product running smoothly.

Finally, consider any customization options available so you can tailor the product to meet your client’s specific requirements. By carefully evaluating these factors, resellers can find high-quality white-label software that will help drive their business forward.

Potential Challenges and Success Stories

– Challenges when white labeling software includes potential conflicts with the original software provider, maintaining quality control and customer support, and establishing a unique brand identity.

– Success stories of profitable software reselling businesses showcase how effective marketing strategies, understanding customer needs, and offering value-added services can lead to significant revenue growth.

Potential problems when white labeling software

White labeling software can come with its share of challenges. Here are some potential problems to be aware of:

  1. Lack of Control: When white-labeling a software product, you may have limited control over the development and updates of the software. This can make it difficult to address any issues or add new features according to your specific needs.
  2. Quality Concerns: Depending on the software provider, there may be variations in the quality and reliability of the white-labeled software. It’s crucial to thoroughly evaluate the software’s performance and ensure it meets your standards before offering it to customers.
  3. Branding Limitations: White labeling means that you are essentially putting your brand name on someone else’s product. This can restrict your ability to create a unique brand identity and differentiate yourself from competitors who may also be in the same software reselling business.
  4. Dependence on Software Provider: As a white-label reseller, you rely heavily on the software provider for ongoing support and updates. If they face any issues or decide to discontinue the product, it could directly impact your business operations.
  5. Customer Perception: Some customers may be wary of purchasing white-label products, perceiving them as less trustworthy or lacking in originality compared to branded products. Overcoming this perception and building credibility can be a challenge.
  6. Pricing Competition: Since white-labeled software is often sold by multiple resellers, price competition can arise, potentially leading to lower profit margins. Finding ways to effectively position your offering and highlight value-added services becomes essential in such scenarios.
  7. Limited Customization Options: While white-label solutions offer a pre-built foundation, customization options may be limited depending on the provider’s offerings. This might hinder your ability to tailor the software precisely to meet specific customer requirements.

Successful strategies and case studies of profitable software resellers

Many software resellers have found success by implementing effective strategies and learning from profitable case studies. By understanding their target audience and positioning themselves as experts in their niche, these resellers have been able to attract customers and generate substantial revenue.

Additionally, they have leveraged the power of sales and marketing skills to promote their offerings effectively. Some resellers have also focused on white labeling software, allowing them to create a unique brand identity while offering high-quality products.

Overall, these successful resellers have proven that with the right strategies and dedication, it is possible to thrive in the competitive software resale industry.


In conclusion, software reselling can be a highly profitable business opportunity for agency owners and resellers. With the availability of various programs and marketplaces, individuals can easily enter this billion-dollar industry and start earning money quickly.

By understanding customer needs, honing selling and marketing skills, and choosing the right software to resell, individuals can successfully build a thriving software resale business.

Whether it’s through affiliate marketing, value-added reselling, or white labeling solutions, there are plenty of avenues to explore to boost revenue and scale your business.


1. Can anyone resell software and make a profit?

Yes, anyone can resell software and potentially make a profit. However, success in this business depends on factors such as the demand for the software, competition in the market, pricing strategies, marketing efforts, and customer satisfaction.

2. What are some effective strategies for software reselling and maximizing profits?

Some effective strategies include identifying niche markets with high demand for specialized software, offering competitive pricing or bundles to attract customers, providing excellent customer support to build trust and loyalty, and leveraging digital marketing techniques like SEO and social media advertising to reach target audiences effectively.

3. How can I find reliable sources for software reselling?

You can find reliable sources by partnering with established software vendors or distributors who offer reseller programs. These programs often provide access to authorized licenses at discounted rates along with sales support materials.

Yes, it is important to ensure that you comply with all applicable laws regarding intellectual property rights and licensing agreements when software reselling. It is recommended to work directly with reputable vendors who provide authorized licenses that allow you to legally distribute their products.

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