What is a Software Reseller Business: How to Start a Successful Software Reselling

Anant Gupta
20 Min Read
- Advertisement -

Are you puzzled by what a software reseller business is and how it could benefit you? It’s a flourishing sector in which companies buy software products from developers and sell them to other businesses.

As the digital landscape widens, this blog will help simplify the complexities of starting a software reseller business, highlighting different models, benefits, approach strategies, and some top-notch programs to consider.

Got your attention yet? Good – let’s dive into the world of software resale!

Key Takeaways

What is a Software Reseller Business?

A software reseller Business is a company that purchases software from a software developer or publisher and resells it to other businesses, acting as an intermediary in the distribution process.

Definition and role of a software Reseller business

A software reseller business is a business entity that bridges the gap between software developers or publishers and end users, typically enterprise clients. It purchases software licenses from the creators and sells them to other businesses to generate profit.

While their main function is indeed selling, they also play a critical role in providing value-added services such as implementation assistance, troubleshooting support, and cost optimization.

Notably, industry leaders like Gartner recognize these agencies for facilitating easy access to numerous IT products and services which may otherwise be time-consuming or challenging for businesses to source independently.

Thus, a software reseller business is an essential component in the IT ecosystem that streamline processes while offering a profitable business model for those willing to delve into the world of technology sales.

How resellers operate and provide value-added services

Resellers in the software industry play a vital role by operating as intermediaries between software developers or publishers and businesses in need of IT products and services. They provide value-added services to clients by offering expertise in licensing, implementation, troubleshooting, and cost optimization.

Resellers simplify the sourcing process for customers by giving them access to multiple software products from various vendors. Additionally, resellers assist enterprise clients who may lack the time or resources to find suitable software solutions on their own.

Through their knowledge of the market and strong networking skills, resellers help drive sales for software vendors while also providing valuable assistance and support to end customers.

Different Types of Software Reseller Business Models

SaaS reselling involves reselling Software as a Service product to clients.

– White-label SaaS reselling allows resellers to rebrand and customize the software they sell.

– Affiliate marketing programs enable resellers to earn commissions by promoting and selling software products.

SaaS reselling

SaaS reselling is a popular software reseller model where resellers offer Software-as-a-Service (SaaS) solutions to their clients. As an agency owner or reseller, this model allows you to provide your customers with access to a wide range of cloud-based software products and services without the need for complex installations or hardware investments.

SaaS reselling offers several benefits such as recurring revenue streams, easy scalability, and lower upfront costs. By partnering with SaaS providers, you can become their authorized reseller and earn commissions on sales while offering value-added services like implementation support and customer training.

This enables you to cater to the unique needs of your clients while growing your business in the competitive software market.

White-label SaaS reselling

White-label SaaS reselling is a type of software reseller model where the reseller purchases a software product or service from a developer and then rebrands it as their own to sell to clients.

The white-label aspect means that the reseller can customize the software with their branding, allowing them to offer a fully branded solution to their customers. This type of reselling allows agency owners and resellers to add value by providing their clients with an exclusive, customized software solution without having to invest in developing their software from scratch.

With white-label SaaS reselling, agencies can expand their offerings and provide additional value-added services while still focusing on their core business expertise.

Affiliate marketing programs

Affiliate marketing programs are a popular option for software resellers looking to expand their product offerings and earn additional revenue. In this model, resellers partner with software companies and promote their products to potential customers.

When someone purchases through the reseller’s unique affiliate link, they earn a commission.

One of the main benefits of affiliate marketing programs is that resellers don’t have to worry about inventory management or customer support. They simply need to focus on promoting the software and driving sales.

Additionally, these programs often provide resellers with marketing materials, such as banners and email templates, making it easier for them to market the products effectively.

Benefits of Starting a Software Reseller Business

Starting a software reseller business offers opportunities for business growth and profitability.

Opportunities for business growth and profitability

Starting a software reseller business presents numerous opportunities for business growth and profitability. As a reseller, you have the potential to tap into a vast market of businesses in need of various software solutions.

By offering access to a wide range of software products and services, you can attract more clients and increase your revenue streams. Additionally, as businesses increasingly rely on technology for their operations, the demand for software continues to grow, creating even more possibilities for success as a software reseller business.

Moreover, by building partnerships with software companies and earning commissions through sales, you can further enhance your profitability. With the right knowledge and networking skills, becoming a software reseller business can be an excellent avenue for expanding your agency or reselling business while capitalizing on the lucrative world of IT solutions.

Access to a wide range of software products and services

As a software reseller, one of the key benefits you’ll enjoy is access to a wide range of software products and services. This means that you can offer your clients a diverse selection of options to meet their specific needs.

Whether they’re looking for project management tools, accounting software, or cybersecurity solutions, you’ll have the ability to provide them with the best-fit solution from trusted developers and publishers.

This access allows you to become a one-stop shop for your client’s software needs, simplifying their sourcing process and saving them valuable time and effort. With a vast selection at your disposal, you can cater to various industries and client requirements, ensuring that every customer finds the perfect software solution through your services.

Building partnerships and earning commissions

Software resellers have the opportunity to build valuable partnerships with software developers and publishers, which can lead to long-term business relationships. By establishing these partnerships, resellers can gain access to a wide range of software products and services that they can then offer to their clients.

Additionally, resellers often earn commissions for each sale they make, allowing them to increase their profitability. This commission-based model incentivizes resellers to actively promote and sell software products, ensuring mutual success for both the reseller and the software provider.

Overall, building partnerships and earning commissions are key benefits of becoming a software reseller as it allows for business growth and increased profitability.

How to Become a Software Reseller

To become a software reseller, you need to choose the right method of reselling, approach software companies, and start selling their products. Want to know more about the steps and considerations for becoming a successful reseller? Keep reading!

Steps and considerations for getting started as a reseller

  • Research and identify the software products or services that align with your target market and business goals.
  • Develop a business plan that outlines your pricing strategy, target audience, marketing efforts, and revenue projections.
  • Identify potential software vendors or publishers that offer reseller programs and partnerships.
  • Evaluate the terms and conditions of the reseller agreements, including licensing fees, support services, and revenue-sharing models.
  • Establish a strong online presence through a website or social media platforms to attract potential customers.
  • Invest in training and certification programs to enhance your knowledge of the software products you will be reselling.
  • Network with other industry professionals to build relationships and gain insights into market trends and customer needs.
  • Develop marketing materials such as brochures, case studies, and demos to showcase the value of the software you are reselling.
  • Implement effective sales strategies to reach out to potential clients and generate leads.
  • Provide exceptional customer service by offering technical support, training programs, and ongoing maintenance for the software products you sell.

Note: Do not forget to mention relevant facts from [IMPORTANT FACTS] throughout the blog post.

Choosing the right method of reselling

One crucial aspect of becoming a software reseller is choosing the right method of reselling that aligns with your business goals and target audience. There are different approaches to consider, such as partnering with software companies as affiliate marketers, selling SaaS products, or offering white-label solutions.

As an agency owner or reseller, it’s important to assess your client’s needs and preferences to determine which method will provide the most value. By understanding the unique advantages and requirements of each method, you can make informed decisions that will maximize your success in the software reseller business.

Approaching software companies and starting to sell

To start selling software as a reseller, agency owners and resellers can follow these steps:

  1. Research the market: Gain a deep understanding of the software market, including popular products and emerging trends. This will help you identify potential software companies to approach.
  2. Identify target software companies: Create a list of software companies that align with your target audience and business goals. Look for companies that have a strong product portfolio and offer competitive reseller programs.
  3. Understand their reseller program: Study the details of each software company’s reseller program. Pay attention to factors such as profit margins, commission structures, support resources, and marketing materials available to resellers.
  4. Make contact: Reach out to the software companies directly through email or phone calls. Introduce yourself as a potential reseller and express your interest in their products. Highlight your expertise in the industry and explain how partnering with them can benefit both parties.
  5. Showcase value proposition: Demonstrate how you can add value to their sales efforts by leveraging your existing client base or marketing channels. Emphasize any unique selling points you bring to the table, such as specialized industry knowledge or additional services you can offer alongside their software.
  6. Negotiate terms: Once initial contact has been established, negotiate the terms of the reseller agreement with the software company. Discuss pricing, discounts for bulk purchases, exclusivity options, and any other relevant terms.
  7. Training and onboarding: Upon securing a partnership agreement, work closely with the software company to receive training on their products and services. Familiarize yourself with their offerings to effectively sell them to clients.
  8. Market and sell: Utilize your marketing channels (website, social media platforms) to promote the software products you’re now authorized to sell as a reseller. Leverage your existing client relationships or tap into new prospects who may benefit from these solutions.

Top Software Reseller Programs

Some top software reseller programs include AppInstitute, Mailjet and Email Marketing, McAfee Antivirus, HubSpot Programs, and other notable reseller programs.


AppInstitute is a reputable software reseller program that offers agency owners and resellers the opportunity to sell their mobile app builder platform. With AppInstitute, you can tap into the growing demand for mobile apps by providing your clients with an easy-to-use solution for creating their custom apps.

As a reseller, you can earn generous commissions on every sale and build strong partnerships with businesses looking to enhance their digital presence. By joining AppInstitute’s program, you gain access to a powerful platform that empowers your clients while also expanding your business offerings and revenue potential.

Mailjet and Email Marketing

One notable software reseller program in the field of email marketing is Mailjet. As a software reseller, you can partner with Mailjet to offer their email marketing services to your clients and earn commissions.

Mailjet provides an easy-to-use platform for creating and sending personalized emails, managing contact lists, and tracking email performance. By partnering with Mailjet, you can provide your agency clients with a powerful tool to drive engagement and conversions through effective email campaigns.

With its user-friendly interface and powerful features, Mailjet is a valuable addition to your software reselling portfolio.

McAfee Antivirus

McAfee Antivirus is one of the top software reseller programs available in the market. As a software reseller, offering McAfee Antivirus to your clients can provide them with robust protection against malware and cyber threats.

McAfee’s antivirus solutions are trusted by millions of users worldwide and offer comprehensive security features such as real-time scanning, firewall protection, and identity theft prevention.

By partnering with McAfee as a reseller, you can tap into the growing demand for cybersecurity solutions and offer your clients peace of mind when it comes to their digital safety.

HubSpot Programs

HubSpot offers a variety of software reseller programs for agency owners and resellers looking to expand their offerings. These programs provide access to HubSpot’s suite of marketing, sales, and customer service tools, allowing resellers to add value to their client’s businesses.

With HubSpot Programs, resellers can earn commissions on monthly recurring revenue from new customers they bring in. This partnership also provides training resources and support to help resellers succeed in selling and implementing HubSpot software.

It’s a great opportunity for agencies looking to diversify their services and generate additional income through software resale.

Other notable reseller programs

Some other notable reseller programs that agency owners and resellers can consider include AppInstitute, which offers a white-label app builder for businesses to create their mobile apps; Mailjet and Email Marketing, which provides a comprehensive email marketing platform with customizable templates and advanced analytics; McAfee Antivirus, one of the leading antivirus software providers that offers various security solutions for individuals and businesses; and HubSpot Programs, which provides an all-in-one inbound marketing platform with tools for CRM, social media management, content creation, and more.

These reseller programs offer opportunities for agencies to expand their services and earn commissions while providing valuable software solutions to their clients.


In conclusion, the software reseller business is an intermediary role that involves purchasing software from developers or publishers and reselling it to other businesses. Resellers provide value-added services such as implementation assistance and troubleshooting, while also offering access to a wide range of software products.

Becoming a software reseller can be a profitable opportunity for entrepreneurs with the right knowledge and networking skills in the IT industry.


1. What is a software reseller business?

A software reseller business is a company or individual that purchases software licenses from the original software manufacturer and then sells those licenses to customers at a markup.

2. How does a software reseller make money?

A software reseller makes money by purchasing software licenses at a discounted rate from the manufacturer and selling them to customers at a higher price, keeping the difference as profit.

3. What are the benefits of buying from a software reseller?

Buying from a software reseller can often provide additional customer service and support, as well as access to bundled packages or specialized solutions that may not be available directly from the manufacturer. Resellers can also offer competitive pricing options.

4. Can anyone become a software reseller?

In most cases, becoming an authorized software reseller requires meeting certain criteria set by the manufacturer, such as demonstrating knowledge of their products and industry experience. However, some manufacturers may have more lenient requirements for individuals or smaller businesses looking to become resellers.

Share This Article
Founder @ GrowMeOrganic | GlideCampaign 🚀 - Helping Small and Medium-Sized Businesses Reach Their Full Potential
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *