10 Questions Every SaaS Reselling Business Should Be Asking

Anant Gupta
19 Min Read
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Stepping into the SaaS reselling business can feel like navigating a labyrinth without a map. With numerous providers, products, and complexities to consider, one wrong turn can waste your time or drain your resources.

Fear not – this article cuts through the confusion by outlining 10 critical questions you should ask as a SaaS reselling business. These insightful queries range from data security measures to customer support options, equipping you with valuable knowledge upfront and putting you on track for success.

Dive in – profit awaits!

Key Takeaways

  • Understand the pricing structure of a SaaS reselling business to determine profit margins and effectively market its products.
  • Ensure that the chosen SaaS solution can accommodate the required number of users and has scalability options for future growth or contraction.
  • Look for SaaS solutions that offer a wide range of functionalities, including automated updates, streamlined integrations, real-time collaboration, and robust data security measures.
  • Consider the capacity for data storage and transaction handling when choosing a SaaS solution.
  • Evaluate the uptime SLA (Service Level Agreement) to ensure consistent and reliable service from the SaaS reselling business.
  • Ask about how data security is handled by the SaaS reselling business, including encryption protocols, certifications/compliance standards, and regular security audits/updates.
  • Inquire about migration options available when transitioning to a new SaaS solution, including data transfer process/support and any downtime involved.
  • Learn what measures are in place for user/application security and understand what happens if you decide to move away from the chosen SaaS solution.
  • Seek information on implementation/post-implementation support provided by the SaaS reselling business to ensure a smooth integration into your agency’s operations with ongoing assistance available.
  • Determine which other systems can be integrated with the chosen SaaS solution for easier implementation and reduced compatibility issues.

Key Questions Every SaaS Reselling Business Should Ask

What is the pricing structure for the SaaS Reselling Business?

Understanding the pricing structure of a SaaS Reselling Business is crucial for every reseller. Various providers employ different pricing methods, some may offer flat-rate models while others could provide tiered or usage-based pricing strategies.

A good grasp of your chosen SaaS provider’s pricing helps determine your potential profit margins and how to cost-effectively sell their products. This knowledge also allows you to frame sales pitches that effectively communicate value about cost – an essential aspect when marketing any product or service.

How many users can the SaaS solution accommodate?

SaaS solutions often vary in their capacity to accommodate users. Understanding the user limit of the software is pivotal for both the SaaS reselling business and agency owners. Whether you are dealing with a small business or a large enterprise, it’s essential that your chosen SaaS solution can support the required number of users.

One crucial aspect to consider is scalability. The SaaS provider should offer options that cater to growth over time as businesses expand or contract. If an organization plans on increasing its team members, it will need a SaaS product capable of handling this surge without compromising performance or functionality.

Conversely, nobody wants to pay for unused licenses if their team size decreases. It’s all about finding a flexible solution that can adapt smoothly and efficiently to changes in user count.

What functionality does the SaaS solution offer?

The SaaS Reselling Business provides a plethora of functionalities that are well-tailored to suit the diverse needs of users. At its core, SaaS stands out with automated updates which eliminates manual upgrades and ensures that everyone on the platform has access to the latest features.

This attribute makes it easy for users to implement new processes or standards across their systems.

Streamlined integrations form another vital component in how SaaS solutions function. The ease at which they can integrate with other tools used by businesses offers tremendous convenience and promotes cross-functional communication within an organization.

Additionally, every element from data processing to collaboration between teams happens in real-time, boosting productivity levels significantly. Not forgetting data security measures for user support and training; ensures that critical business information remains secure while facilitating seamless operations across different departments.

What is the capacity for data storage?

The capacity for data storage is an important consideration when choosing a SaaS solution. You’ll want to know how much data the provider can accommodate and whether it aligns with your needs.

Understanding the capacity will help ensure that you have enough room to store all your important information without running into limitations or having to upgrade later on. It’s essential to ask this question upfront so that you can make an informed decision about which SaaS solution is right for your agency or reseller business.

How many transactions can the SaaS solution handle?

The SaaS solution’s capacity for handling transactions is an important consideration for resellers. Understanding how many transactions the system can handle will help ensure that it meets the needs of your clients and can support their business operations efficiently.

What is the uptime SLA (Service Level Agreement)?

The uptime SLA, or Service Level Agreement, is an important question that every SaaS reseller should ask. This agreement outlines the guaranteed uptime for the SaaS solution provided by the vendor.

It specifies the percentage of time that the software will be available and functioning properly. Understanding the uptime SLA is crucial because it gives resellers and their client’s peace of mind knowing that they can rely on the software being accessible whenever they need it.

By asking about this agreement, resellers can ensure that they are partnering with a SaaS provider that prioritizes consistent and reliable service.

Key Questions Every SaaS Reselling Business Should Ask (continued)

How does the SaaS Reselling Business handle data security?

How is data security handled by the SaaS provider?

The SaaS provider takes data security seriously, implementing robust measures to protect your valuable information. They employ industry-standard encryption protocols to ensure that all data is securely transmitted and stored.

Additionally, the provider regularly conducts security audits and updates its systems to stay ahead of emerging threats. Your clients can have peace of mind knowing that their data is in safe hands when using the SaaS solution.

One important question for resellers to ask is whether the SaaS provider has any certifications or compliance standards in place regarding data security. This can help assure both you and your clients that the provider meets stringent requirements for safeguarding sensitive data.

What migration options are available for transitioning to the SaaS solution?

You may be wondering about the migration options available when transitioning to a SaaS solution. It’s important to ask the SaaS provider about their process and support for migrating your data and applications.

This includes understanding how they handle data transfer, whether there are any limitations or downtime involved, and whether they offer any assistance in setting up and configuring the new solution.

By asking these questions, you can ensure a smooth transition to the SaaS solution without any disruption to your business operations.

What measures does the SaaS provider have in place for user and application security?

The SaaS provider takes user and application security seriously by implementing robust measures. Your clients can rest assured knowing that their data is protected through encryption protocols, regular backups, and secure access controls.

The provider also conducts regular security audits and updates to ensure the highest level of protection for users and applications.

What happens when the reseller decides to move away from the SaaS solution?

When the reseller decides to move away from the SaaS solution, it is important to understand what options are available for transitioning out. It would be beneficial to inquire about any contractual obligations or penalties that may be involved.

Additionally, finding out if there are any data migration tools or support offered by the SaaS provider can make the transition smoother. Exploring these questions will help ensure a seamless exit strategy and minimize any potential disruptions for both the reseller and their clients.

What implementation and post-implementation support does the SaaS Reselling Business offer?

The SaaS Reselling Business implementation and post-implementation support are crucial for a smooth transition to their solution. You should ask about the specific assistance they offer during the implementation phase, such as training and guidance.

Additionally, inquire about their ongoing post-implementation support, including troubleshooting and customer service. This will ensure that you receive the necessary support to successfully integrate the SaaS solution into your agency’s operations and address any issues that may arise along the way.

Making sure that there is reliable support available throughout both stages will contribute to a positive experience with the SaaS reselling business.

What other systems does the SaaS solution integrate with?

The SaaS reselling business should inquire about the integration capabilities of the SaaS solution with other systems. This is important to ensure that the software can seamlessly connect and interact with existing tools and platforms used by clients.

By understanding the integration options, agency owners and resellers can offer a more comprehensive solution that meets their client’s needs. Additionally, knowing which systems can be integrated with the SaaS solution allows for easier implementation and reduces any potential compatibility issues that may arise.


In conclusion, these 10 questions are essential for every SaaS reseller to ask. By understanding pricing, data security measures, migration options, and integration capabilities, resellers can better serve their clients.

Additionally, by focusing on building trust and addressing pain points, they can differentiate themselves in the market and maximize profitability as SaaS resellers.

Additional Resources for SaaS Resellers

Learn how to become a trusted advisor for your clients, select the best tools for their needs, avoid selling tools just for the sake of it, and gain insights from successful resellers.

Plus, explore the incentives available for resellers to work with the SaaS product.

How to become a trusted advisor for clients

To become a trusted advisor for clients, the SaaS reselling business needs to focus on building strong relationships. This starts by understanding their clients’ unique needs and pain points, and then offering personalized solutions that address those challenges.

By actively listening to their clients and providing genuine support, SaaS reselling businesses can establish themselves as reliable partners who are truly invested in the success of their client’s businesses.

Building trust also involves consistently delivering value and demonstrating expertise in the industry. Ultimately, by acting as a trusted advisor rather than just a salesperson, SaaS reselling businesses can build long-lasting relationships with their clients based on mutual trust and shared goals.

Selecting the best tools for clients

To ensure success as a SaaS reselling business, it’s crucial to select the best tools for your clients. Consider their specific needs and requirements when assessing potential solutions. Look for software that offers comprehensive functionality, reliable data storage capacity, and the ability to handle transactions effectively.

Integration capabilities are also important, so check if the tools can seamlessly connect with other systems. By carefully selecting the right tools for your clients, you can provide them with efficient and effective solutions that meet their unique business objectives.

Avoiding selling tools for the sake of it

To maximize profitability, SaaS reselling business needs to avoid selling tools for the sake of it. Instead, they should focus on understanding their clients’ pain points and challenges before recommending any solutions.

By taking the time to identify the specific needs of their clients, resellers can ensure that they are providing valuable and relevant tools that will truly benefit their customers.

This approach builds trust with clients and positions resellers as trusted advisors who genuinely care about helping them succeed. Selling tools without considering their relevance or effectiveness can lead to wasted resources and a strained relationship with clients.

Learning from successful resellers

Successful SaaS resellers have valuable insights to share, and agency owners and resellers can benefit from their experiences. Here are some key lessons to learn from those who have found success in the field:

  • Understand the market: Successful resellers take the time to thoroughly research and understand the market they are targeting. They analyze customer needs, identify pain points, and tailor their approach accordingly.
  • Build relationships: Building strong relationships with customers is crucial for long-term success. Successful resellers prioritize trust and communication, going above and beyond to provide exceptional customer service.
  • Learn from mistakes: Mistakes happen, but successful resellers view them as learning opportunities. They analyze what went wrong, make necessary adjustments, and use these experiences to improve their strategies.
  • Embrace continuous learning: The SaaS reselling business is constantly evolving, so staying updated on new trends and technologies is essential. Successful resellers actively seek out learning opportunities through webinars, conferences, and networking events.
  • Implement effective marketing strategies: Effective marketing plays a significant role in driving sales. Successful resellers create targeted campaigns that effectively communicate the value of their SaaS products to potential customers.
  • Provide ongoing support: Customer support is crucial in maintaining long-term relationships with clients. Successful resellers offer comprehensive training programs, regular updates, and prompt technical support to ensure customer satisfaction.

Incentives for resellers to work with the SaaS product

Reselling a SaaS product comes with its own set of benefits and incentives. As a reseller, you have the opportunity to earn commissions based on your sales performance. Additionally, by partnering with a reputable SaaS reselling business, you can offer valuable services to your clients that will help build trust and loyalty.

These services may include implementation support, post-implementation assistance, user training, and ongoing customer support. By working closely with the SaaS reselling business and understanding their product inside out, you can position yourself as an expert in the field and differentiate yourself from competitors.

Ultimately, by choosing the right SaaS product to resell and leveraging the available incentives, you can maximize profitability while providing valuable solutions to your clients.


1. Why is it important for a SaaS reseller to ask questions?

Asking questions helps the SaaS reseller gain a deeper understanding of the customer’s needs, preferences, and pain points to provide tailored solutions.

2. What are some key questions a SaaS reseller should be asking?

Some key questions for a SaaS reseller include asking about the client’s budget, desired features, integration requirements, the timeline for implementation, and current pain points with their existing software.

3. How can asking the right questions benefit a SaaS reseller?

Asking the right questions allows the SaaS reseller to gather valuable information that can help them customize their offerings, overcome objections or concerns, and ultimately close more sales.

4. Are there any specific industry-related questions that a SaaS reseller should ask?

Yes, it is important for a SaaS reseller to ask industry-specific questions such as regulatory compliance requirements or unique challenges faced by businesses in that particular sector. This helps ensure that the solution being offered meets all necessary criteria and addresses any specific pain points within that industry.

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