How to Generate Profit by Reselling Your SaaS Software Successfully in 2023

Anant Gupta
29 Min Read
- Advertisement -

Breaking into the SaaS reselling industry can seem like a daunting task, especially with so much competition in today’s digital market. However, recent studies show that the SaaS industry is set to hit a whopping $200 billion mark by the end of 2023, suggesting immense opportunities for profit generation through reselling your SaaS software.

Our blog post strategically unravels how you can effectively carve your niche in this booming sector and make substantial profits from reselling your SaaS software. Keep reading to unlock secrets to turning web-based software sales into a profitable venture.

Key Takeaways

  • Curate a small, targeted app portfolio to focus on offering the most relevant and in-demand software solutions.
  • Build a compelling value proposition that highlights the unique benefits and advantages of reselling your SaaS software.
  • Utilize pull marketing strategies such as creating valuable content, optimizing your website for SEO, leveraging social media platforms, and offering gated content to generate high-quality leads.
  • Bundle apps with core services to provide added value to customers and increase profitability.
  • Partner with technology advisors to ensure you are offering the most relevant and effective solutions for reselling your SaaS software.
  • Sell holistic, customer-centric solutions by understanding customer needs and offering tailored solutions that address their challenges.
  • Adapt to an evolving market by staying informed about industry changes, customer demands, and emerging technologies.
  • Prioritize onboarding for new customers to help them quickly understand and maximize the value of reselling your SaaS software.
  • Keep free trials simple and user-friendly to increase conversion rates.

Strategies for Reselling Your SaaS Software

Curating a small, targeted app portfolio can help resellers focus on offering the most relevant and in-demand software solutions to their customers.

Curate a small, targeted app portfolio

Focusing on a small and targeted app portfolio can prove to be a powerful strategy for reselling your SaaS software business. Instead of offering numerous software solutions, you should hone in on specific ones that align with your expertise and the market’s needs.

This allows for more in-depth knowledge about each product, which translates into better customer service. A comprehensive understanding of the application’s features will also help create compelling presentations and more effective sales pitches.

Referring to the principles of B2B SaaS selling, this approach ensures a high-value proposition by delivering targeted solutions that address client-specific pain points. Ultimately, curating a concise but impactful app collection can lead to increased profitability in reselling your SaaS software venture.

Build a compelling value proposition

To successfully resell your SaaS software, it is crucial to build a compelling value proposition that communicates the unique benefits and advantages of your product. By highlighting what sets your software apart from competitors and addressing the specific pain points that it can solve for customers, you can effectively capture their interest and convince them of its value.

This includes emphasizing features such as scalability, ease of use, cost savings, security, or integration capabilities that are particularly important to your target audience. By crafting a strong value proposition, you can differentiate yourself in a crowded market and attract potential buyers who recognize the value of investing in your SaaS solution.

Generate leads through pull marketing

To effectively generate leads for reselling your SaaS software business, it is important to utilize pull marketing strategies. Pull marketing focuses on attracting potential customers toward your product rather than pushing it onto them. By implementing the following techniques, you can increase your chances of generating high-quality leads:

  1. Create valuable content: Develop informative blog posts, eBooks, whitepapers, and case studies that address your target audience’s pain points and offer solutions. This will position your business as a trusted resource and attract interested prospects.
  2. Optimize your website: Implement search engine optimization (SEO) techniques to ensure that your website ranks well in search engine results. Use relevant keywords throughout your site’s content and meta tags to improve visibility.
  3. Leverage social media platforms: Establish a strong presence on social media platforms such as LinkedIn, Twitter, and Facebook to connect with potential customers. Share valuable content and engage in meaningful conversations to build relationships.
  4. Offer gated content: To capture lead information, provide high-value gated content such as industry reports or exclusive access to webinars or events. Require users to fill out a form with their contact details in exchange for accessing the content.
  5. Partner with influencers: Collaborate with influencers in the industry who have a large following and credibility amongst your target audience. Their endorsement of your software can significantly enhance brand awareness and generate leads.
  6. Provide exceptional customer service: Deliver top-notch customer support to existing clients as this can lead to positive word-of-mouth referrals from satisfied customers.
  7. Offer free trials or demos: Allow potential customers to try out the software before committing by offering free trials or personalized demos. This experience will showcase the value of your product and encourage them to become paying customers.

Bundle apps with core services

When reselling your SaaS software, one effective strategy is to bundle apps with core services. This approach provides added value to your customers and increases the likelihood of generating profit. Here are some key considerations for bundling apps with core services:

  1. Identify complementary apps: Choose apps that align well with your core service offering and provide additional functionality or features that your customers would find valuable. For example, if you offer digital marketing services, consider bundling an email marketing app or a social media management tool.
  2. Highlight the benefits: Communicate the benefits of bundling apps with your core services. Explain how the combined solution can streamline workflows, improve productivity, or enhance overall business performance. Emphasize how these bundled apps can address specific pain points or challenges faced by your target audience.
  3. Offer competitive pricing: When bundling apps, consider offering them at a discounted rate compared to purchasing them individually. This incentivizes customers to opt for the bundled package and makes it a more attractive option. Additionally, consider offering flexible pricing options such as monthly subscriptions or annual plans to accommodate different customer preferences.
  4. Provide seamless integration: Ensure that the bundled apps seamlessly integrate with your core services. This allows for a smooth user experience and minimizes any potential technical issues or complications. Test the compatibility of the bundled apps before offering them to customers to ensure they work seamlessly together.
  5. Customize the bundle: Tailor the bundled app packages to cater to specific industries or target markets. By customizing the bundle based on industry-specific needs or requirements, you can further differentiate yourself from competitors and provide a more personalized solution.
  6. Provide ongoing support: Offer comprehensive customer support for both your core services and bundled apps. This ensures that customers receive assistance whenever they encounter issues or require guidance in using the bundled solutions effectively.

Utilize technology advisors

Technology advisors can be invaluable when it comes to reselling your SaaS software. These experts specialize in understanding the latest technology trends and can provide valuable insights and guidance on which software solutions would best meet your client’s needs.

By partnering with technology advisors, you can leverage their expertise to ensure that you are offering the most relevant and effective SaaS solutions to your customers. This not only helps you build credibility as a trusted reseller but also increases your chances of generating a profit by selling highly sought-after software products.

Sell holistic, customer-centric solutions

To successfully resell your SaaS software and generate profit, it is crucial to sell holistic, customer-centric solutions. This means understanding the needs and pain points of your customers and offering them a comprehensive solution that addresses their specific challenges.

By taking a customer-centric approach, you can position yourself as a trusted advisor and partner rather than just a software vendor. This involves going beyond simply selling individual apps or features and instead focusing on how your software can support the overall goals and objectives of your customers’ businesses.

By emphasizing the value and benefits of using your software in a broader context, you can differentiate yourself from competitors and build stronger relationships with clients. Additionally, providing excellent customer support throughout their journey will help establish trust and loyalty, leading to long-term partnerships.

Future-Proofing Reselling your SaaS Software Business

To future-proof reselling your SaaS software business, it is essential to adapt to an evolving market and prioritize onboarding for new customers.

Adapting to an evolving market

In the constantly evolving landscape of SaaS, software sellers must adapt and stay ahead of market trends. This means keeping a finger on the pulse of industry changes, customer demands, and emerging technologies.

By staying informed and agile, resellers can position themselves as trusted advisors who can offer the latest solutions that address their clients’ evolving needs. This may require regularly evaluating and updating their app portfolio, investing in new technologies or partnerships, and continuously refining their value proposition to ensure relevance in an ever-changing market.

Adaptability is key to success in the competitive world where reselling your SaaS software can be a profitable idea.

Prioritizing onboarding

Effective onboarding is crucial for successfully reselling your SaaS software and generating profit. This process involves guiding new customers through the initial stages of using your software, ensuring that they understand its features, benefits, and how to maximize its value.

By prioritizing onboarding, you can help clients get up to speed quickly and reduce the risk of churn. According to research, companies with a strong onboarding process experience higher product adoption rates and increased customer satisfaction.

It’s important to provide clear documentation and resources, offer personalized support when needed, and monitor progress to identify any potential roadblocks early on. By investing time and effort into onboarding, you can set your customers up for success and increase the likelihood of long-term profitability in your SaaS resale business.

Keeping free trials simple

Free trials are a common strategy for selling SaaS software, but it’s important to keep them simple. Instead of overwhelming potential customers with too many features or options, focus on showcasing the core value of your software.

Provide a seamless onboarding process and make sure that users can easily navigate through the trial period without encountering any technical issues.

Simplicity is key in free trials because it allows users to quickly understand how your software can benefit their business. By keeping the trial simple and user-friendly, you increase the likelihood of converting those trial users into paying customers.

Additionally, simplicity also helps minimize confusion and frustration during the trial period, making it more likely that customers will have a positive experience with your software.

Avoiding internal silos

To successfully resell SaaS software and generate profit, it is crucial to avoid internal silos within your organization. Internal silos occur when different departments or teams within your company do not communicate effectively or work together towards a common goal.

This can lead to inefficiencies, misalignment, and missed opportunities in selling your SaaS software.

By breaking down internal silos and fostering collaboration among various teams such as sales, marketing, customer support, and product development, you can create a unified approach to selling your SaaS software.

This allows for better coordination of efforts and ensures that everyone is working towards the same objectives.

Additionally, by encouraging open communication and sharing of insights and feedback across departments, you can leverage the collective knowledge of your team to continually improve your sales strategies and offerings.

Tips for Successful SaaS Sales

To maximize success in SaaS sales, keep trials short, optimize email campaigns, follow up diligently, set competitive prices and prepaid annual plans, and avoid offering discounts or making bad deals.

Keeping trials short

One key tip for successfully reselling your SaaS software and generating profit is to keep trial periods short. While it may be tempting to offer lengthy free trials to attract potential customers, research has shown that shorter trial periods lead to higher conversion rates.

This is because shorter trials create a sense of urgency and encourage prospects to make a decision more quickly. By keeping trials short, you can efficiently identify serious buyers and focus your efforts on converting them into paying customers.

Additionally, this approach allows you to maximize your resources by not investing too much time or energy into leads who may not ultimately convert.

Optimizing email campaigns

To maximize the effectiveness of your email campaigns when reselling your SaaS software, follow these strategies:

  1. Craft personalized subject lines: Grab the attention of your recipients by using their names or referencing a specific pain point in the subject line. Personalization can significantly increase open rates.
  2. Segment your email list: Divide your contacts into different segments based on their industry, role, or specific needs. Tailor your messaging to each segment to make it more relevant and compelling.
  3. Keep emails concise and focused: Busy professionals don’t have time to read lengthy emails. Keep your messages short, clear, and focused on the value proposition of your SaaS software.
  4. Use compelling visuals: Include eye-catching graphics or screenshots of your software in your emails to visually showcase its features and benefits. Visuals can help grab attention and make a lasting impression.
  5. Emphasize customer testimonials and case studies: Highlight success stories from existing customers who have achieved significant results using your SaaS software. Social proof can build trust and credibility with potential buyers.
  6. Include clear call-to-action (CTA) buttons: Make it easy for recipients to take the desired action by including prominent CTA buttons in your emails. Use action-oriented language such as “Get Started” or “Schedule a Demo” to encourage engagement.
  7. Use automation tools for personalization: Utilize email automation tools to personalize emails at scale based on recipient behavior or specific triggers. This can help improve engagement and conversions.
  8. A/B test subject lines and content: Experiment with different subject lines, email copy, CTAs, and visuals to identify what resonates best with your audience. Conducting A/B tests allows you to optimize your campaigns for better performance over time.
  9. Monitor analytics and adjust accordingly: Keep a close eye on open rates, click-through rates, conversion rates, and other key metrics related to your email campaigns. Use this data to make data-driven decisions and refine your strategies.

Following up diligently

Effective follow-up is crucial in Reselling your SaaS software for business. Once you have generated leads and made initial contact, it is important to follow up diligently to keep the momentum going.

Research shows that 80% of sales require at least five follow-up calls after the initial contact, so persistence is key. Whether it’s through phone calls, emails, or even personalized messages on social media platforms, consistent follow-up helps nurture relationships with potential customers and keeps your brand top of mind.

By staying engaged and responsive throughout the sales process, you can increase your chances of converting leads into paying customers. Remember that timing is crucial when following up – be prompt but not pushy, and tailor your approach to each prospect’s needs and preferences.

Setting competitive prices and prepaid annual plans

One key aspect of successfully reselling your SaaS software and generating profit is setting competitive prices and offering prepaid annual plans. By pricing your software competitively, you increase your chances of attracting customers in a crowded market.

Conduct market research to understand the pricing ranges for similar SaaS solutions and position your product accordingly.

Additionally, offering prepaid annual plans can incentivize customers to commit to longer-term contracts. This not only provides you with predictable revenue streams but also encourages customer loyalty.

Many businesses prefer the convenience of paying upfront for an entire year rather than in monthly installments.

Avoiding discounts and bad deals

To generate profit in reselling your SaaS software, it is important to avoid discounts and bad deals. Although it may be tempting to offer lower prices or give in to customer demands for discounts, this can ultimately harm your profitability.

Instead, focus on setting competitive prices that accurately reflect the value of the software you are selling. Offer prepaid annual plans as an alternative to discounts, as this can encourage customers to commit long-term and provide a more stable revenue stream for your business.

By avoiding discounts and bad deals, you can ensure that your SaaS resale business remains profitable and sustainable in the long run.

Growing Your Customer Base

Growing your customer base is essential for a successful SaaS software reselling venture.

Debunking SaaS reselling myths

Many agency owners and resellers may have misconceptions about reselling your SaaS software. Let’s debunk some of these myths to help you navigate the world of SaaS sales more effectively.

One common myth is that SaaS sales can be easily achieved by simply building a great product. While having a quality product is important, it’s not enough on its own. You also need to invest in effective marketing and sales strategies to reach your target audience and generate leads.

Another myth is that offering long trial periods will automatically lead to conversions. However, research suggests that shorter trials are often more effective in driving customer engagement and conversions.

Mastering fundamentals of Reselling your SaaS Software

To successfully resell SaaS software and generate profit, it is essential to master the fundamentals of SaaS reselling. This includes understanding the unique aspects of selling web-based software, such as the subscription-based business model and the importance of providing value-added services.

It also involves having a deep knowledge of your product’s features and benefits, so you can effectively communicate its value to potential customers. Additionally, building strong relationships with clients and addressing their specific needs is crucial to establishing trust and loyalty.

By mastering these fundamentals, agency owners and resellers can position themselves as trusted advisors in the industry and increase their chances of success in the competitive SaaS market.

Hiring expert developers and sales teams

One of the key factors in successfully reselling your SaaS software and generating profit is hiring expert developers and sales teams. These professionals are essential for building and refining your software, as well as effectively marketing and selling it to potential clients.

Expert developers can ensure that your SaaS solution is robust, user-friendly, and meets the needs of your target audience. On the other hand, experienced sales teams can leverage their industry knowledge to identify potential customers, overcome objections, and close deals.

By investing in top talent for both development and sales roles, you increase the likelihood of creating a high-quality product that resonates with customers and generates revenue for reselling your SaaS business.

Finding the right customers and generating leads

  • Identify your target market and ideal customer profile based on factors such as industry, company size, and pain points.
  • Utilize market research and data analysis to identify potential customers’ needs for your SaaS reselling software solution.
  • Create buyer personas to better understand the needs, motivations, and challenges of your target customers.
  • Develop a lead generation strategy that includes tactics such as content marketing, social media advertising, search engine optimization (SEO), and email marketing.
  • Use targeted advertising campaigns on platforms like LinkedIn or Facebook to reach your ideal customers directly.
  • Attend industry conferences, trade shows, or networking events to connect with potential customers face-to-face.
  • Collaborate with industry influencers or thought leaders who can promote and recommend your SaaS software to their audience.
  • Offer free trials or demos of your software to generate interest and capture leads.
  • Implement lead nurturing strategies such as personalized follow-up emails or retargeting ads to keep potential customers engaged and move them further down the sales funnel.

Overcoming objections and delivering effective product demos

  • Understand and anticipate objections: Before presenting your product demo, research common objections that potential customers may have and prepare responses to address them. This shows that you are knowledgeable and prepared.
  • Customize the product demo: Tailor your product demonstration to the specific needs and pain points of your audience. Show how your SaaS software can solve their problems and improve their business processes. Use real-life examples and case studies to make it relatable.
  • Highlight key features and benefits: During the demo, focus on showcasing the most valuable features of your SaaS software and emphasize how they can bring value to the customer’s business. Clearly articulate the benefits they will experience by using your solution.
  • Address concerns in real-time: As you present your product demo, actively listen for any concerns or questions raised by the audience. Address these concerns immediately, preferably with real-time demonstrations or explanations to alleviate any doubts.
  • Provide hands-on experience: Whenever possible, offer a hands-on experience or trial period for potential customers to test-drive your SaaS software themselves. This allows them to fully understand its capabilities and envision how it can fit into their workflow.
  • Offer post-demo support: After delivering a product demo, make sure to follow up with additional resources or support materials that can further assist potential customers in their decision-making process. This shows your commitment to their success.

By following these strategies for overcoming objections and delivering effective product demos, you can increase your chances of closing deals and generating profit through reselling your SaaS software.


In conclusion, successfully reselling your SaaS software and generating profit requires a strategic approach. By curating a targeted app portfolio, building a compelling value proposition, and utilizing effective marketing strategies, resellers can attract customers and generate revenue.

Additionally, staying adaptable to market changes and prioritizing onboarding will help future-proof the reselling business. With the right techniques and a customer-centric focus, resellers can thrive in the fast-growing SaaS industry.


1. What strategies can I use to successfully resell my SaaS software?

Some strategies for successful SaaS software reselling include targeting the right audience, offering competitive pricing and packages, providing excellent customer support, and leveraging partnerships with complementary businesses.

2. How can I determine the pricing for reselling my SaaS software?

When determining to price for reselling your SaaS software, you should consider factors such as the value of your product compared to competitors, market demand, and any additional services or features included in your packages.

3. What are some key considerations when selecting partners for reselling my SaaS software?

When selecting partners for reselling your SaaS software, it is important to consider their reputation and credibility in the industry, their existing customer base and target audience alignment with their product, their sales capabilities, and their reach in relevant markets.

4. How can I generate profit from reselling my SaaS software?

To generate profit from reselling your SaaS software, you need to set a profitable pricing structure that covers not only the cost of production but also allows for sufficient margins. Additionally, focusing on customer retention through excellent service will lead to recurring revenue streams over time.

Share This Article
Founder @ GrowMeOrganic | GlideCampaign 🚀 - Helping Small and Medium-Sized Businesses Reach Their Full Potential
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *