Discover the Ultimate Strategies for Reselling a Software in Marketplaces!

Anant Gupta
34 Min Read
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Navigating the world of software reselling can feel overwhelming, especially when you’re unsure where to start.

Did you know that annual spending on Software as a Service (SaaS) is expected to reach $143.7 billion by 2022? This post will outline effective strategies and tips for your journey into reselling a software, from selecting the right product type and determining your target audience to building an impressive online presence.

Ready? Let’s dive into this comprehensive guide and transform your software resale venture!

Key Takeaways

  • Software for reselling can be categorized into three main types: Software as a Service (SaaS), mobile applications, and physical-copy software.
  • To effectively sell software, it is crucial to determine your target audience, understand your competition, create an online presence, develop a digital marketing plan, attend industry conferences, and utilize effective communication methods such as email and social media.
  • Creating an effective online presence is crucial when it comes to successfully reselling a  software. Strategies include building a professional website, optimizing for search engines, developing engaging content like blog posts and videos, and leveraging social media platforms and email marketing campaigns. Participating in online communities can also help build credibility.

Types of Software for Reselling

Software for reselling can be categorized into three main types: Software as a Service (SaaS), mobile applications, and physical-copy software.

Software as a Service (SaaS)

Software as a Service (SaaS) represents a key opportunity in the software reselling market. Essentially, SaaS solutions are cloud-based applications accessed directly over the internet and typically paid for via subscription.

This model saves end-users from dealing with technical installation or maintenance of on-premise systems. For a reseller like an agency owner, this means lower overhead costs, faster sales cycles due to reduced implementation complexity, and consistent revenue through renewing subscriptions.

A thriving segment within the software industry, SaaS covers everything from data management tools to communication platforms to niche community-specific applications – all designed to drive efficiency and connectivity among users.

Companies big or small can benefit from these services which opens a vast target client base for you as a SaaS reseller.

Mobile Applications

Mobile applications have become an essential part of our daily lives, making them a lucrative market for software resellers. With the increasing demand for apps across various industries, reselling mobile applications can be a profitable venture.

Whether it’s productivity apps, gaming apps, or social media platforms, there is something for every target audience. By understanding the specific needs and preferences of your target audience, you can curate a selection of mobile applications that cater to their requirements.

To effectively sell mobile applications, it is important to stay updated with the latest trends and technologies in app development. This will enable you to offer cutting-edge solutions that meet the demands of your customers.

Additionally, creating informative content such as demo videos and case studies showcasing the features and benefits of different mobile applications can go a long way in driving sales and conversions.

Remember that building trust through customer testimonials and collaborating with influencers in your niche can also significantly boost your credibility as an app reseller.

Physical-Copy Software

Physical-copy software refers to software that is sold in physical form, such as CDs or DVDs, rather than being downloaded online. While digital distribution has become increasingly popular, there is still a demand for physical copies of software, especially for certain industries or individuals who prefer tangible products.

Reselling physical-copy software can be a lucrative business opportunity, as it allows resellers to tap into niche markets and reach customers who prefer traditional methods of purchasing software.

However, resellers need to stay up-to-date with technological advancements and ensure they have the necessary inventory management systems in place to handle physical product logistics effectively.

Key Strategies for Reselling a Software

To effectively sell software, it is crucial to determine your target audience, understand your competition, create an online presence, develop a digital marketing plan, attend industry conferences, and utilize effective communication methods such as email and social media.

Determine your target audience

One of the key strategies for effectively reselling a software is by determining your target audience. It’s important to understand who your ideal customers are and tailor your marketing efforts toward them.

By identifying their needs, preferences, and pain points, you can create targeted messaging that resonates with them and drives conversions. Conduct market research to gather data on demographics, industry verticals, and customer segments that would benefit most from your software solutions.

This will enable you to refine your sales approach and maximize your chances of success in the competitive software resale market.

Understand your competition

Understanding your competition is a crucial step in effectively reselling software. By researching and analyzing your competitors, you can gain valuable insights into their strategies, target audiences, pricing models, and unique selling points.

This knowledge allows you to identify gaps in the market and differentiate yourself from your competitors. Additionally, understanding your competition enables you to stay up-to-date with industry trends and developments so that you can adapt your own marketing and sales strategies accordingly.

Stay informed about the latest advancements in technology and keep an eye on emerging competitors who may disrupt the market. By staying aware of what others are doing in the space, you can position yourself as an expert within the industry and make more informed decisions when it comes to pricing, promotions, and product offerings.

Create an online presence

Establishing a strong online presence is essential for successfully reselling a software. Here are some key strategies to create an effective online presence:

  1. Build a professional website. Design a user-friendly website that showcases your software offerings, features customer testimonials, and provides clear contact information.
  2. Optimize for search engines. Conduct keyword research to identify relevant keywords for your target audience. Use these keywords strategically in your website content, meta tags, and headings to improve your website’s search engine ranking.
  3. Develop engaging content. Create informative blog posts, articles, and videos that educate potential customers about the benefits of your software solutions. Share valuable industry insights and tips to position yourself as an expert in the field.
  4. Leverage social media platforms. Utilize popular social media channels such as Facebook, Twitter, LinkedIn, and Instagram to promote your software offerings. Engage with followers by sharing relevant content, responding to comments and messages, and running targeted ad campaigns.
  5. Invest in email marketing. Build an email list of interested prospects and send regular newsletters or updates about new software releases, discounts, or special offers. Personalize your emails to make them more engaging and increase conversion rates.
  6. Participate in online communities. Join relevant forums, discussion groups, and online communities related to software reselling or the industries you serve. Share valuable insights and participate actively to build credibility among peers and potential customers.

Develop a digital marketing plan

To effectively resell software, it is crucial to develop a digital marketing plan. A strong online presence and targeted marketing strategies can help you reach your target audience and generate sales. Here are key steps to develop a digital marketing plan for reselling a software:

  1. Identify your target audience: Determine the specific industries, businesses, or individuals who would benefit from the software you are reselling. Understand their needs, pain points, and preferences to tailor your marketing messages effectively.
  2. Create a compelling website: Establish an attractive and user-friendly website that showcases the software you are selling. Include detailed product descriptions, benefits, pricing information, and customer testimonials to build credibility.
  3. Implement search engine optimization (SEO) tactics: Optimize your website content with relevant keywords related to the software you are reselling. This will enhance your website’s visibility on search engine results pages and increase organic traffic.
  4. Leverage social media platforms: Engage with your target audience by maintaining active profiles on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Share informative content, industry insights, promotional offers, and engage in conversations to build brand awareness and attract potential customers.
  5. Utilize email marketing campaigns: Build an email list of interested prospects and existing customers to stay connected with them. Send regular newsletters or updates about new software releases, exclusive offers, or discounts to encourage repeat purchases.
  6. Collaborate with influencers: Partner with influential bloggers or industry experts who can promote your software through their platforms or recommend it to their followers. This can significantly boost brand visibility and credibility.
  7. Develop engaging content: Create high-quality blog posts, articles, videos, infographics, or case studies that showcase the value of the software you are reselling. Share this content on various platforms like your website blog section and social media channels to educate potential customers about its benefits.
  8. Use paid advertising strategies: Consider investing in paid advertising methods such as Google Ads or social media ads to increase your reach and drive targeted traffic to your website. Track and analyze the performance of these campaigns to optimize your marketing efforts.
  9. Implement customer referral programs: Incentivize your existing customers to refer your software to others by providing rewards or discounts for successful referrals. This can create a network effect and help expand your customer base.
  10. Monitor and analyze results: Regularly track the performance of your digital marketing efforts using different analytics tools. Analyze metrics such as website traffic, conversion rates, email open rates, and social media engagement to identify areas for improvement and make data-driven decisions.

Attend industry conferences

Attending industry conferences is a crucial strategy for reselling a software. These events provide valuable opportunities to network with potential customers, learn about the latest trends and developments in the industry, and showcase your products or services.

By attending these conferences, you can establish yourself as an authority in the field and gain credibility among your target audience. Additionally, you can connect with other professionals and experts who can offer valuable insights and partnerships.

With proper preparation and active participation in industry conferences, you can maximize your exposure and generate leads for your software reselling business.

Utilize effective communication methods (email, social media)

To effectively resell software, it is crucial to utilize various communication methods to reach your target audience and generate sales. Here are some effective strategies to employ:

  1. Leverage email marketing: Use email campaigns to nurture leads, build relationships, and promote your software offerings. Personalize your emails and provide valuable content to engage potential customers.
  2. Harness the power of social media: Establish a strong presence on social media platforms relevant to your target audience. Share informative content, engage with followers, and promote special offers or discounts.
  3. Engage in online communities: Join forums, discussion boards, and professional groups related to your software niche. Contribute valuable insights, answer questions, and establish yourself as an expert in the field.
  4. Collaborate with influencers: Identify influential individuals who align with your software offerings and collaborate with them for endorsements or sponsored posts. This can help increase brand visibility and credibility.
  5. Utilize targeted advertising: Leverage paid advertising on platforms like Google Ads or social media platforms to reach a wider audience. Use carefully crafted ad copy and targeting options to attract potential buyers.
  6. Offer exceptional customer support: Provide prompt responses to customer inquiries through channels like live chat or dedicated support email addresses. Effective communication and timely assistance can enhance customer satisfaction and drive referrals.
  7. Implement chatbots: Incorporate chatbots on your website or social media platforms to automate customer interactions and provide quick responses to frequently asked questions.
  8. Run webinars or live demos: Host webinars or live demonstrations showcasing the features and benefits of your software solutions. This interactive approach allows potential customers to ask questions in real time.

Techniques to Drive Sales and Conversions

Learn effective techniques to drive sales and conversions, such as offering free trials, publishing demo videos, collaborating with influencers, and incentivizing recommendations. Boost your software reselling business with these proven strategies.

Offer free trials

Offering free trials is a highly effective strategy for reselling software. By allowing potential customers to try out the software before making a purchase, you can build trust and showcase the value of your product.

Free trials allow users to experience firsthand how your software can solve their problems or improve their workflows. This helps alleviate any hesitation they may have about investing in your product.

In fact, according to research, offering free trials can increase conversion rates by up to 40%. Additionally, providing free trials also allows you to collect valuable feedback from users, which can help you further improve your software and tailor it to meet customer needs.

Provide limited access versions for free

Offering limited-access versions of software for free is a highly effective strategy for reselling software. By providing potential customers with a taste of what your software has to offer, you can capture their interest and demonstrate the value it can bring to their business or personal needs.

This approach allows users to experience firsthand how your software can solve their problems and meet their specific requirements. It also helps build trust and credibility in your brand, as users are more likely to appreciate the value of the full version if they have already experienced some of its functionality.

Additionally, offering limited access versions for free can serve as a way to gather valuable feedback from users, which can be used to improve and refine your product.

Publish demo videos

Publishing demo videos is a highly effective strategy for reselling software. These videos provide potential customers with a visual demonstration of how the software works and the benefits it offers.

By showcasing the features and functionalities of the software in action, demo videos help to build trust and credibility with your audience. They also allow customers to see firsthand how the software can solve their specific pain points or meet their needs.

In fact, according to research, 73% of consumers are more likely to purchase after watching a video that explains how a product works. So, by creating engaging and informative demo videos, you can increase your chances of driving sales and conversions for your reselling business.

Use testimonials in marketing materials

Testimonials are an incredibly effective tool to use in your marketing materials when reselling software. They provide social proof and help build trust among potential customers. By showcasing positive feedback from satisfied users, you can demonstrate the value and effectiveness of the software you’re selling.

Testimonials can be featured on your website, included in email campaigns, or shared on social media platforms. According to research, 92% of consumers read online reviews before making a purchase decision, so incorporating testimonials into your marketing strategy is crucial for boosting conversions and driving sales.

Incentivize recommendations

The incentivizing recommendation is a powerful strategy for reselling software. By providing incentives to existing customers who refer new clients, you can tap into the power of word-of-mouth marketing and expand your customer base.

Studies have shown that people are more likely to trust recommendations from friends or colleagues over traditional advertising methods. Offering rewards such as discounts, exclusive access, or even cash bonuses can motivate your satisfied customers to spread the word about your software products.

This not only helps generate new leads but also enhances customer loyalty and satisfaction. With effective incentivization strategies in place, you can harness the power of positive referrals to drive sales and grow your reseller business effectively.

Collaborate with influencers

Collaborating with influencers is an effective strategy for reselling software that can greatly boost your sales and credibility. By partnering with influential individuals in your industry, you can tap into their large following and leverage their influence to promote and endorse your software products.

Influencers have the power to sway purchasing decisions and generate buzz about your offerings, ultimately driving more customers to your business. This collaboration can be done through various means such as sponsored posts, guest blogging, or even joint webinars or events.

With the right influencer partnerships, you can significantly expand your reach and attract a highly targeted audience who are more likely to convert into paying customers.

Include customers in case studies

One effective strategy for reselling software is to include customers in case studies. By showcasing how your software has benefited real users, you can provide social proof and build trust with potential buyers.

Case studies allow you to highlight specific challenges that your customers faced and demonstrate how your software provided a solution. This helps potential buyers see the value of your product and how it can address their own needs or pain points.

Tips for Building a Successful App Reseller Business

To build a successful app reseller business, it is crucial to understand the app reseller business model, conduct market research, define your value proposition, choose the right app reseller platform, establish your brand and website, and develop a comprehensive marketing and sales strategy.

Understand the app reseller business model

The app reseller business model can be a lucrative opportunity for agency owners and resellers. By understanding this model, you can effectively tap into the growing demand for software solutions and maximize your profits.

Essentially, as an app reseller, you act as a middleman between developers and end users. You purchase licenses or rights to sell certain apps or software products at a wholesale price and then market and sell them to your target audience at a retail price.

One of the key advantages of this business model is that it allows you to offer a wide range of software products without having to invest in their development yourself. This means you can focus on marketing, sales, and providing exceptional customer service while generating revenue from each sale.

Additionally, by choosing the right app reseller platform or marketplace, you can leverage their existing customer base and reach more potential buyers.

To succeed as an app reseller, it’s important to conduct thorough market research to identify your target audience’s needs and preferences. This will help you select the most relevant apps to offer and tailor your marketing efforts accordingly.

Furthermore, defining your unique value proposition is crucial to differentiate yourself from competitors in the crowded marketplace.

Conduct market research and identify the target audience

To build a successful software reselling business, agency owners and resellers need to conduct thorough market research and identify their target audience. By understanding the needs and preferences of potential customers, they can tailor their marketing and sales strategies effectively. Here are some key steps to follow:

  1. Analyze the market: Research the current market trends, competition, and customer demands in the software industry. Identify any gaps or opportunities that can be capitalized on.
  2. Define your target audience: Determine who your ideal customers are based on demographics, industry, job roles, and pain points. This will help you create targeted marketing campaigns and personalized messaging.
  3. Conduct customer surveys or interviews: Reach out to potential customers to gather insights about their software preferences, the challenges they face, and what features they value the most. This information will guide your product selection and marketing approach.
  4. Utilize analytics tools: Take advantage of online analytics tools to gather data on user behavior, website traffic, and engagement metrics. This data will provide valuable insights into your target audience’s preferences and enable you to make data-driven decisions.
  5. Stay updated with industry news: Keep up-to-date with industry publications, forums, conferences, and social media groups to stay abreast of the latest developments in software needs and trends. This knowledge will help you identify emerging markets or niche segments that may be untapped.
  6. Monitor competitor activity: Research your competitors’ offerings, pricing strategies, customer reviews, and marketing tactics. Understanding what your competitors are doing well (or not) will help differentiate your offerings and position yourself as a unique value proposition.
  7. Leverage social media listening: Engage with potential customers through social media platforms by monitoring conversations related to software needs or issues within your target audience. This will provide real-time feedback on their pain points or requirements.

Define your value proposition

Defining your value proposition is a crucial step in building a successful software reseller business. Your value proposition is what sets you apart from your competitors and attracts customers to choose your products or services.

It involves identifying the unique benefits and advantages that your software offers, and effectively communicating them to potential buyers. By clearly defining your value proposition, you can position yourself as an expert in the industry and showcase why customers should choose you over other resellers.

One effective way to define your value proposition is to conduct market research and identify the specific pain points or challenges that your target audience faces. This allows you to tailor your software solutions to address those needs directly, making it more appealing to potential buyers.

Additionally, highlighting any special features or functionalities of your software that differentiate it from others on the market can further strengthen your value proposition.

Choose the right app reseller platform

Selecting the right app reseller platform is crucial for building a successful software reselling business. With numerous platforms available, it’s essential to consider factors such as user-friendly interface, integration capabilities, and customer support when making your decision.

Look for a platform that aligns with your target audience and offers the features you need to effectively market and sell software products. Additionally, consider the platform’s reputation in the industry and its track record of success.

By choosing the right app reseller platform, you can maximize your chances of success in the competitive software resale market.

Establish your brand and website

To build a successful software reseller business, it is crucial to establish your brand and create a professional website. Here are some key steps to follow:

  1. Define your brand identity: Clearly define your unique selling proposition (USP) and identify what sets you apart from your competitors. This will help you position your brand effectively in the market.
  2. Create a compelling logo and visual identity: Develop a visually appealing logo that reflects your brand’s values and resonates with your target audience. Use consistent branding elements across all marketing materials to create a cohesive and recognizable brand image.
  3. Design an engaging website: Invest in creating a user-friendly and visually appealing website that showcases the software products you are reselling. Optimize it for search engines to ensure better visibility online.
  4. Provide detailed product information: Clearly describe the features, benefits, and pricing of each software product on your website. Include high-quality images or screenshots to give potential customers a clear idea of what they can expect.
  5. Focus on customer testimonials: Showcase positive customer testimonials on your website to build trust and credibility. Potential customers are more likely to purchase software if they see positive feedback from satisfied users.
  6. Incorporate lead capture forms: Place lead capture forms strategically throughout your website to collect contact information from potential customers interested in learning more about the software products you offer.
  7. Optimize for mobile devices: Ensure that your website is fully responsive and compatible with mobile devices. With the increasing use of smartphones and tablets, it is essential to provide a seamless browsing experience across all devices.
  8. Implement effective SEO strategies: Enhance the visibility of your website by implementing search engine optimization (SEO) techniques such as keyword research, optimizing meta tags, building quality backlinks, and regularly updating relevant content.
  9. Implement social media integration: Integrate social media buttons on your website to encourage visitors to share your content with their networks. This can help increase brand exposure and attract potential customers.
  10. Regularly update your website: Keep your website up to date with the latest software product releases, new features, and pricing changes. This demonstrates your commitment to providing accurate and timely information to customers.

Develop a marketing and sales strategy

To effectively resell software, agency owners and resellers need to develop a strong marketing and sales strategy. Here are some key steps to consider:

  1. Identify your target audience: Before developing any marketing or sales tactics, it’s crucial to determine who your ideal customers are. Conduct market research to understand their needs, pain points, and preferences.
  2. Define your value proposition: Clearly articulate the unique value you can offer to customers. Highlight the benefits of your software solutions over competitors’ offerings.
  3. Choose the right channels: Identify the most effective channels for reaching your target audience. This could include online platforms, industry-specific forums, social media networks, or email marketing campaigns.
  4. Craft compelling content: Develop engaging content that educates potential buyers about the benefits of your software solutions and solves their pain points. Use videos, blog posts, case studies, and whitepapers to demonstrate how your software can address specific challenges.
  5. Nurture leads: Implement lead nurturing strategies such as personalized email campaigns or targeted advertising to build relationships with potential customers. Provide valuable content and resources to keep them engaged throughout the buying process.
  6. Utilize referral programs: Encourage satisfied customers to recommend your software to their networks by offering incentives or rewards for referrals. This can help expand your customer base organically.
  7. Leverage partnerships: Collaborate with complementary businesses or influencers in your industry to reach a wider audience and gain credibility in the market.
  8. Optimize pricing strategies: Experiment with different pricing models such as freemium options, tiered plans, or discounts for annual subscriptions. Monitor customer feedback and adjust pricing accordingly.
  9. Measure and analyze results: Regularly evaluate the success of your marketing and sales efforts by tracking metrics such as conversion rates, customer acquisition costs, and customer lifetime value. Use this data to refine your strategies and improve future outcomes.


In conclusion, effective strategies for reselling software can greatly impact the success of your business. By understanding your target audience, creating an online presence, and utilizing digital marketing techniques, you can drive sales and conversions.

Additionally, building a successful app reseller business requires market research and identifying the right platform. With these strategies in place, you can maximize your profits and establish yourself as a reputable software reseller in the industry.


1. What are the benefits of reselling software?

Reselling software allows individuals or businesses to generate additional revenue by selling licenses or subscriptions for popular software products. It requires minimal investment and can provide a steady income stream.

2. How do I choose which software to resell?

When choosing software to resell, it is important to consider factors such as market demand, competition, product quality, and vendor reputation. Conducting thorough research and assessing customer needs can help identify profitable software options.

3. What are some effective marketing strategies for reselling software?

Effective marketing strategies for reselling software include creating a compelling website or online store, utilizing social media platforms for promotion and advertising campaigns, offering free trials or demos, collaborating with influencers or industry experts, and providing excellent customer support.

4. How can I differentiate myself from other software resellers?

To differentiate yourself from other software resellers, focus on providing exceptional customer service, offering personalized solutions tailored to individual client needs, showcasing your expertise through informational content like blog posts or tutorials, and building strong relationships with both customers and vendors to negotiate better deals or exclusive offers.

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