SaaS Reseller Program Meaning: Learn How to Make Money Selling Software as a Service!

Anant Gupta
25 Min Read
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Are you wondering how to supplement your business income? Like many, I too was in your shoes, exploring various ways to diversify revenue streams until I came across the SaaS reseller program.

This remarkable strategy can provide a lucrative opportunity by selling software as a service (SaaS). Ready for the journey? Keep reading and discover how this game-changing model can skyrocket your profits.

Key Takeaways

  • A SaaS reseller program allows individuals or businesses to sell software as a service (SaaS) products and earn a profit from the sales.
  • Unlike regular SaaS offerings, a SaaS reseller program allows you to white-label the software and sell it under your brand, giving you more control over pricing and profit margins.
  • Becoming a SaaS reseller offers benefits such as increased revenue potential, scalability, diversification of offerings, access to cutting-edge technology, reduced costs compared to traditional enterprise software sales, value-added solutions for clients, ongoing support and updates from reputable providers, tapping into established market demand for SaaS products, reduced time-to-market for new products, and long-term recurring revenue through subscription-based models.

Understanding SaaS Reseller Programs

A SaaS reseller program is a specialized program that allows individuals or businesses to sell software as a service (SaaS) products and earn a profit from the sales.

Definition of SaaS Reseller Program

A SaaS reseller program is your ticket to tapping into the global software market. It’s a business model that lets you, as an agency owner or reseller, distribute Software as a Service (SaaS) products from providers to end-users for profit.

Think of it this way: you’re essentially the middleman between SaaS companies and customers who need their services—and yes, there’s significant money in it! You earn by getting a percentage of each software sale without having to create these solutions yourself.

Plus, we can’t ignore how this venture opens doors for value-addition where you provide extra services like implementation support or training around the purchased software—making it even more appealing to potential clients and boosting your profits further!

How SaaS Reseller Programs differ from regular SaaS

As an agency owner or reseller, it’s important to understand how SaaS Reseller Programs differ from regular SaaS offerings . While both involve selling software as a service, the key difference lies in the distribution and revenue model.

With regular SaaS, you typically sign up directly with the provider and earn a commission based on your referrals or sales. However, with a SaaS Reseller Program, you have the opportunity to white-label the software and sell it under your brand.

This means that you can package and market the software as part of your agency’s offerings, providing added value to your clients.

By becoming a reseller, you have more control over pricing and profit margins. You can set your rates for customers while still earning a portion of each sale as profit. This flexibility allows you to tailor the software and its pricing to meet your client’s specific needs.

Additionally, being a reseller often comes with access to specialized partner support programs from the SaaS provider. These programs may include dedicated account managers for personalized assistance or training resources to help you effectively sell and promote your products.

Benefits of Becoming a SaaS Reseller

Becoming a SaaS reseller offers numerous benefits for agency owners and resellers. These benefits include:

  1. Increased Revenue Potential: As a SaaS reseller, you have the opportunity to earn additional income from selling software as a service. By leveraging the growing demand for SaaS products, you can generate more revenue for your business.
  2. Scalability: The SaaS reseller business model allows you to scale your agency without the need for extensive hiring or infrastructure investments. You can sell software to multiple clients simultaneously, increasing your reach and profitability.
  3. Diversification of Offerings: Adding SaaS products to your portfolio allows you to diversify your offerings and cater to a broader range of client needs. This can enhance customer loyalty and provide upselling or cross-selling opportunities.
  4. Access to Cutting-Edge Technology: By partnering with reputable SaaS providers, you gain access to innovative and cutting-edge technology solutions that can give your agency a competitive edge. This enables you to deliver high-quality services and stay ahead in the market.
  5. Reduced Costs: Compared to traditional enterprise software sales, the SaaS model has lower costs associated with hiring and compensation. This makes it an attractive option for agencies looking to increase profitability while keeping expenses under control.
  6. Value-Added Solutions: With a SaaS reseller program, you can provide value-added solutions by customizing and tailoring software offerings according to client requirements. This helps differentiate your agency from competitors and cater to specific niche markets.
  7. Ongoing Support and Updates: Many reputable SaaS providers offer regular maintenance, updates, and technical support for their products. As a reseller, you benefit from these services, ensuring that clients receive ongoing assistance and access to the latest features.
  8. Established Market Demand: The demand for SaaS products continues to grow rapidly across industries. By becoming a reseller, you tap into this established market demand, allowing you to target a wide range of potential clients and increase your chances of success.
  9. Reduced Time-to-Market: As a SaaS reseller, you can quickly bring new products to market without investing significant time and resources in development. This agility helps you capitalize on emerging trends and stay ahead of the competition.
  10. Long-Term Recurring Revenue: Unlike one-time sales, SaaS products typically operate on a subscription-based model, offering recurring revenue streams for resellers. This provides stability and predictable income over time.

How to Create a Successful SaaS Reseller Program

To create a successful SaaS reseller program, focus on building partnerships and partner programs, white-labeling SaaS products, and scaling your agency through these reseller programs.

Building partnerships and partner programs

Building partnerships and partner programs is a crucial step in creating a successful SaaS reseller program. As an agency owner or reseller, it’s important to establish strong relationships with software vendors and other industry players. Here are some key points to consider when building partnerships for your SaaS reseller program:

  1. Identify potential partners: Research and identify software vendors that offer complementary products or services to your target audience. Look for vendors who have a good reputation, a solid customer base, and high-quality products.
  2. Reach out to potential partners: Once you have identified potential partners, reach out to them and express your interest in forming a partnership. Explain how their product can benefit your clients and why you believe it would be a valuable addition to your offerings.
  3. Negotiate terms: When establishing partnerships, it’s essential to negotiate mutually beneficial terms. Discuss sales commissions, revenue-sharing arrangements, marketing support, and any other terms that will help both parties succeed.
  4. Develop partner programs: Create structured partner programs that outline the benefits and responsibilities of being a partner. This could include dedicated account managers, access to training resources, joint marketing activities, and co-selling initiatives.
  5. Provide sales enablement resources: Equip your partners with the necessary tools and resources they need to effectively sell the SaaS product. This could include sales collateral, demo accounts, product training sessions, and ongoing support.
  6. Foster strong relationships: Building successful partnerships requires ongoing communication and collaboration. Regularly engage with your partners by providing updates on product enhancements, sharing customer success stories, and seeking feedback on how to improve the partnership program.
  7. Continuously evaluate performance: Regularly review the performance metrics of your partner program to identify areas for improvement or adjustment. This could include tracking sales numbers, analyzing customer feedback, or conducting partner satisfaction surveys.
  8. Expand your network: As you build successful partnerships with one vendor, consider exploring opportunities with other vendors to further enhance your offerings and revenue potential.

White-labeling SaaS products

As a SaaS reseller, one of the ways you can add value to your clients is by white-labeling SaaS products. This means that you can rebrand the software as your own and market it under your agency’s name.

White-labeling allows you to create a seamless experience for your clients, offering them a customized solution without having to invest in developing their software from scratch.

By white-labeling SaaS products, you can easily expand your service offerings without the need for expensive development or maintenance costs. It enables you to focus on selling and promoting the solution while leaving the technical aspects to the original software provider.

With white-labeled SaaS products, you have control over pricing and packaging options, allowing you to set competitive prices based on market demand and profit margins. You also have flexibility in terms of customization and integration with other tools or platforms used by your clients.

Scaling an agency through SaaS reseller programs

As an agency owner or reseller, scaling your business can be a top priority. One effective way to achieve this is by leveraging SaaS reseller programs. These programs allow you to tap into the growing demand for software as a service (SaaS) products and offer them to your clients.

By partnering with SaaS providers through reseller programs, you can expand your product offerings without the need to develop your software from scratch. This not only saves you time and resources but also allows you to focus on what you do best – serving your clients.

Scaling through SaaS reseller programs also opens up new revenue streams for your agency. As a reseller, you earn a portion of each sale made, allowing you to generate ongoing income while providing value-added services to your clients.

Furthermore, these partnerships provide an opportunity for agencies to establish themselves as trusted technology advisors. By offering robust and innovative SaaS solutions, you can position yourself as an expert in the industry and attract new clients who are looking for comprehensive software solutions.

Overall, scaling through SaaS reseller programs offers a win-win situation for both agencies and their clients. It allows agencies to grow their business by diversifying their offerings and generating additional revenue streams while delivering high-quality SaaS products that meet client needs.

Making Money with SaaS Reseller Programs

Resellers can generate consistent income by selling SaaS products, earning commissions, and leveraging upsells, ultimately maximizing their revenue potential. Discover the strategies and revenue models that can help you succeed in making money as a SaaS reseller! Read More.

Revenue models for SaaS resellers

As a SaaS reseller, understanding the revenue models available to you is crucial for maximizing your profit potential. There are several ways you can generate revenue as a SaaS reseller. One common model is a commission-based structure, where you earn a percentage of each sale that you make.

This allows you to directly benefit from your sales efforts and incentivizes you to actively promote and sell the software. Another revenue model is through upsells and cross-sells. By offering additional features or complementary products to your clients, you can increase the average order value and boost your overall revenue.

Additionally, some SaaS resellers choose to charge a monthly recurring fee for ongoing support or maintenance services provided alongside the software. This provides an opportunity for consistent income even after the initial sale has been made.

Commission structures and compensation

As a SaaS reseller, understanding the commission structures and compensation is critical to your profit potential. The revenue you generate from your SaaS reseller program largely depends on these structures. Here are some common compensation methods typically used in SaaS reseller programs:

Commission Structure Description Pros Cons
Flat Rate This structure involves a fixed percentage of the sale price, typically paid on a per-sale basis. Clear and straightforward calculation of earnings. This may limit high earning potential unless the priced product is high-value.
Tiered Commission As you sell more, the percentage of your commission increases. Provides a strong incentive to sell more products. It might be difficult to reach higher tiers for smaller resellers.
Hybrid Model A blend of flat rate and tiered commission, offering a base flat rate plus additional commission if certain sales targets are met. Potentially higher earning potential for high-performing resellers. Can be complicated to track and calculate commissions.
Revenue Share Resellers earn a portion of the ongoing subscription fees from the clients they’ve brought in. Provides recurring revenue and encourages customer retention. Revenue is dependent on the client’s continued subscription to the service.

Remember, the key to success as a SaaS reseller lies in understanding your commission structure and identifying the most profitable strategy for your agency.

Leveraging upsells and cross-sells

As a SaaS reseller, one of the key strategies to maximize your revenue is by leveraging upsells and cross-sells. Upselling involves offering customers higher-tier versions or additional features of the SaaS product they are already using, while cross-selling refers to promoting related products or complementary services.

By proactively identifying opportunities for upselling and cross-selling, you can significantly increase your average deal size and profitability. For example, if you notice that a customer is reaching their usage limits with their current plan, you can suggest upgrading to a higher-tier plan that offers more resources or enhanced functionality.

Cross-selling allows you to offer additional products or services that complement what your customers are already using. For instance, if you’re selling CRM software as a service, you could also recommend integrating it with an email marketing tool for more effective lead-nurturing campaigns.

To successfully leverage upsells and cross-sells, it’s important to understand your customers’ needs and pain points. Regularly communicate with them to identify how they could benefit from additional features or related solutions.

Create customized packages based on their specific requirements and demonstrate the value they would gain from upgrading or adding on.

Keys to Success in Selling SaaS as a Reseller

Identify your target audience and create a compelling value proposition that addresses their specific needs. Develop a sales playbook complete with templates and scripts to streamline your selling process and increase efficiency.

Set clear activity and revenue goals to stay focused and track your progress toward success.

Identifying the target audience and creating a value proposition

When it comes to selling SaaS as a reseller, one of the key factors for success is identifying your target audience and creating a compelling value proposition. To do this, you need to first understand who your ideal customers are and what pain points they have that your SaaS product can solve.

Are you targeting small businesses or larger enterprises? What industries or niches could benefit from your software?

Once you have identified your target audience, you can then craft a strong value proposition that speaks directly to their needs. Highlight the unique features and benefits of your SaaS product that set it apart from competitors, such as cost savings, increased efficiency, or improved productivity.

Use data from case studies or testimonials to demonstrate how your solution has helped other businesses achieve success.

Developing a sales playbook with templates and scripts

Creating a comprehensive sales playbook is a crucial step to success as a SaaS reseller. By developing templates and scripts, you can streamline your sales process and ensure consistency in your messaging. Here are some key elements to consider when creating your sales playbook:

  1. Clearly define your target audience: Identify who your ideal customers are based on their industry, size, pain points, and budget. This will allow you to tailor your messaging and approach accordingly.
  2. Craft an effective value proposition: Highlight the unique benefits and value that your SaaS product offers to potential customers. Use compelling language and communicate how it solves their specific problems.
  3. Develop a compelling elevator pitch: Create a concise and persuasive introduction that quickly communicates the key features and benefits of your SaaS product. This should grab the attention of potential customers and entice them to learn more.
  4. Prepare objection handling scripts: Anticipate common objections that prospects may have and develop scripted responses that address these concerns effectively. This will help you overcome objections with confidence and increase your chances of closing deals.
  5. Create email templates for outreach: Develop professionally written email templates that can be customized for different stages of the sales process, such as initial outreach, follow-ups, demos, or contract negotiations. These templates should be personalized yet scalable to save time while maintaining a personal touch.
  6. Design presentation templates: Create visually appealing presentation templates that showcase the key features and benefits of your SaaS product. Include case studies, testimonials, and compelling visuals to support your pitch.
  7. Provide competitive analysis resources: Research competitors in the market and create comparison sheets or documents that outline how your SaaS product outperforms or differs from them. This will help you position yourself as a superior solution during sales conversations.
  8. Establish activity goals: Set measurable targets for daily or weekly activities such as cold calls, emails sent, demos scheduled, or proposals submitted. These goals will help you stay focused and motivated while tracking your progress.
  9. Implement a CRM system: Utilize a customer relationship management (CRM) system to track leads, manage contacts, and monitor the sales pipeline. This will help you stay organized, prioritize tasks, and measure your overall sales performance.
  10. Continuously refine and update your playbook: Regularly review the effectiveness of your templates and scripts based on real-world feedback and results. Make adjustments as necessary to improve the overall sales process and maximize your success.

Setting activity and revenue goals

When it comes to selling SaaS as a reseller, setting clear activity and revenue goals is crucial for success. By defining specific targets, you can stay focused and motivated on achieving your objectives.

Start by identifying your target audience and creating a value proposition that appeals to their needs. This will help guide your sales efforts and ensure you’re targeting the right prospects.

Next, develop a sales playbook with templates and scripts that outline your approach to engaging potential customers. Having these resources ready will save time and help maintain consistency in your messaging.

Finally, establish measurable activity goals such as the number of calls or demos conducted per week, as well as revenue goals such as monthly recurring revenue (MRR) or total annual contract value (ACV).


In conclusion, a SaaS reseller program is an exciting opportunity for agency owners and resellers to generate revenue by selling Software as a Service. By building partnerships, leveraging white-labeling, and having a solid sales strategy in place, you can successfully make money selling web-based software solutions.

With the potential for high profits and scalability, embracing the SaaS reseller business model is a smart move for those looking to expand their businesses in the digital era. Start your journey toward success today!


1. What is a SaaS reseller program and how does it work?

A SaaS reseller program is a partnership between a software provider and an individual or business that wants to sell the provider’s software as a service (SaaS) product. The reseller earns a commission or profit by selling the software to customers, while the provider handles product development, updates, and customer support.

2. How can I join a SaaS reseller program?

To join a SaaS reseller program, you typically need to apply through the software provider’s website or contact their sales team directly. They will provide information about their program requirements, commission structure, training resources, and any associated fees or contracts.

3. What are the benefits of becoming a SaaS reseller?

Becoming a SaaS reseller offers several benefits including the opportunity to earn recurring income from subscription-based sales, access to high-quality software products without having to develop your solutions, marketing and sales support from the provider, and potential for growth as you build your customer base.

4. Is prior experience in software sales necessary to become a successful SaaS reseller?

While prior experience in software sales can be helpful, it is not always necessary to become successful as a SaaS reseller. Many providers offer training programs and resources that can help individuals with varying levels of expertise learn how to effectively sell their products and services.

Having good communication skills, understanding customer needs, and being proactive in building relationships with potential clients are also important factors for success in this role

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