Reselling Software: Why Waste Time on Developing SaaS — White Label Someone Else’s

Anant Gupta
20 Min Read
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Navigating the world of software can feel like a daunting task, especially when you’re considering starting your own Software as a Service (SaaS) business.

Did you know that there’s another way to offer valuable software solutions without incurring heavy development costs? This article offers a comprehensive insight into white label reselling — an innovative strategy that lets you rebrand and sell existing software under your own name.

Intrigued? Let’s explore if this could be your game-changing move!

Key Takeaways

  • Reselling white label software offers a low-risk alternative to starting a SaaS business, with lower upfront costs and quick time to market.
  • By reselling white label software, entrepreneurs can generate recurring revenue and enjoy higher profit margins by setting their own prices.
  • Choosing the right niche and finding reputable software providers are crucial steps in building a successful software reselling business.

What does Reselling Software mean?

Software reselling refers to the practice of selling someone else’s software under your own brand, allowing you to enjoy the benefits of a software business without the upfront development costs associated with starting a SaaS.

Definition of reselling software

Software reselling is a business model where you purchase software licenses from developers or manufacturers and then sell them to your end customers. It’s akin to acting as the middleman between the producer of the software and its potential users.

However, it goes beyond just being a broker. You are allowed to rebrand the software under your own company name, which makes it appear as if you developed it yourself — this is often referred to as white labeling.

For example, instead of selling Microsoft Office under Microsoft’s brand, you buy licenses for their suite of tools and sell them under your own brand name. The goal here is not only about making sales but also about creating a service business that helps retail clients while simultaneously increasing recurring income.

Comparison to starting a SaaS

Starting a SaaS (Software as a Service) company can be a daunting task due to its complexities and high initial costs. On the other hand, becoming a white label software reseller provides a low-risk alternative with potentially high rewards. Below is a comparison of the two approaches, highlighting their key differences:

Starting a SaaS White Label Software Reselling
Initial Costs High upfront costs due to software development and infrastructure setup. Low upfront costs as the software is already developed. You only pay for reselling rights.
Time to Market Requires a longer time due to the development, testing, and deployment of the software. Quick time to market as the software is ready to be rebranded and sold.
Profit Margins Profit margins may be uncertain and dependent on the success of the software in the market. Potential for great profit margins as you set your own prices while reselling the software.
Revenue Revenue is dependent on the success of the software and user subscription. Reselling provides an opportunity for recurring revenue from software licenses.

This comparison clearly shows that reselling white label software can be a more accessible and potentially profitable business model for agency owners and resellers.

Benefits of Reselling White Label Software

Reselling white label software offers several benefits, including recurring revenue, high-profit margins, lower upfront costs, and a quick time to market.

Recurring revenue

One of the major benefits of reselling white label software is the opportunity to generate recurring revenue. Instead of relying solely on one-time sales, resellers can establish long-term relationships with their clients and earn ongoing income through subscription models or maintenance contracts.

This provides a stable and predictable cash flow, allowing agency owners and resellers to plan for future growth and invest in expanding their business. With each new customer added to their roster, resellers can enjoy incremental revenue without having to constantly search for new leads or chase after one-off sales opportunities.

By capitalizing on the demand for software solutions, reselling offers a reliable way to build a sustainable business while delivering value-added services to clients.

Profit margins

White label software reselling offers agency owners and resellers the opportunity to enjoy impressive profit margins. By partnering with established software providers, you can leverage their expertise and reputation while adding your own value-added services.

As a white label reseller, you can set your prices and determine your profit margin, allowing for greater control over your financial success. With recurring revenue from ongoing subscriptions or licensing fees, the potential for significant profits is within reach.

This business model provides a lucrative avenue for agencies and resellers seeking to increase their bottom line without the high costs typically associated with building and maintaining their software from scratch.

Lower upfront costs

One of the major advantages of reselling white label software is the significantly lower upfront costs compared to starting a SaaS from scratch. When you choose to resell someone else’s software, you don’t have to worry about the expenses associated with developing and maintaining a proprietary product.

This means that you can save on hiring developers, designing an interface, and testing for bugs and glitches.

By leveraging existing software solutions through white labeling, you can get your business up and running quickly without breaking the bank. This allows agency owners and resellers to allocate their resources towards marketing efforts and customer acquisition rather than investing heavily in product development.

With lower upfront costs, you can start generating revenue sooner while still providing high-quality software solutions to your clients.

In addition to cost savings, reselling white label software also gives agency owners and resellers access to a wider range of products that they may not be able to develop themselves.

This flexibility allows businesses focused on different niches or industries to offer tailored solutions without having to invest time and money into building new features or functionalities.

By capitalizing on established software offerings, you can provide value-added services for your clients while keeping costs down.

Quick time to market

One of the biggest advantages of reselling white label software is the quick time to market. Unlike starting a SaaS from scratch, where you would have to invest significant time and resources into developing your own software solution, reselling allows you to get up and running much faster.

With white label software, the product is already developed and ready for use, so all you need to do is rebrand it under your own company name and start selling. This means you can quickly enter the market and start generating revenue without the lengthy development process.

It’s a great way for agency owners and resellers to capitalize on the demand for software solutions without the hassle of building them themselves.

How to Start a Software Reselling Business

To start a software reselling business, find software to white label, choose your niche, and then find customers for your white label services. Discover the step-by-step process of building a successful software reselling business in our blog post!

Finding software to white label

Finding software to white label is a crucial step in starting a successful software reselling business. Look for reputable and reliable software providers that offer white label solutions in your desired niche.

Consider factors such as the quality of the software, its features and functionality, as well as the reputation and track record of the provider. Conduct thorough research and read customer reviews to ensure you are partnering with a trusted source.

Additionally, explore various marketplaces, directories, or online communities where you can find potential software products to white label. By carefully selecting the right software to white label, you can provide value-added solutions to your clients while building a profitable business for yourself.

Choosing a niche

Choosing a niche is a crucial step when starting a software reselling business. By selecting a specific industry or target market to focus on, you can better understand their unique needs and position yourself as an expert in that field.

This allows you to tailor your marketing efforts and provide more specialized solutions for your customers.

Consider the industries or markets that align with your expertise, interests, or existing network. Conduct thorough research to identify potential niches with high demand and limited competition.

For example, you could choose to specialize in retail software solutions or healthcare management systems.

By choosing a niche, you can differentiate yourself from other resellers and attract customers who are specifically looking for the products and services you offer. This targeted approach also increases the likelihood of generating recurring revenue from loyal clients within your chosen niche.

Finding white label customers

To successfully resell white label software, one crucial step is finding the right customers for your business. Start by identifying your target market and understanding their specific needs and pain points.

Research industry trends and demands to determine which sectors would benefit most from the software you’re offering. Consider reaching out to retailers who could benefit from using your software or service as well.

One effective strategy is networking within relevant communities, attending industry events, and joining online forums or groups where potential clients gather. This allows you to showcase your expertise in the field while building relationships with potential customers.

Additionally, leverage social media platforms like LinkedIn or Twitter to connect with prospects directly.

Furthermore, consider partnering with other businesses that cater to a similar clientele but offer different services. By collaborating with complementary service providers, you can tap into their existing customer base and expand your reach.

Challenges and Considerations in Reselling Software

Reselling software presents unique challenges, including fierce competition from source providers, the need to develop effective pricing strategies and the task of managing technical support for your customers.

Competition from source providers

Competition from source providers can be a challenge for software resellers. With so many options available, it’s important to differentiate yourself and offer value-added services.

One way to do this is by understanding the unique needs of your target market and tailoring your offerings accordingly. Additionally, consider partnering with reputable source providers who offer quality products and support.

This will help you build trust with your customers and set yourself apart from competitors. By staying on top of industry trends and continuously evolving your offerings, you can stay ahead of the competition in the software reselling market.

Pricing strategies

Pricing strategies play a crucial role in the success of your software reselling business. To maximize your profit margins and attract customers, it’s important to implement effective pricing strategies.

One approach is to offer tiered pricing options based on different levels of functionality or features, allowing customers to choose the package that best suits their needs while still generating revenue for your business.

Another strategy is to provide incentives for long-term commitments by offering discounts or special promotions for annual subscriptions. Additionally, considering competitive analysis can help ensure that your pricing remains competitive within the market while still providing value to your customers.

Managing technical support

One of the important considerations in reselling software is managing technical support. As a white label software reseller, you will be responsible for providing customer support and troubleshooting any technical issues that may arise with the software.

This means having a dedicated team or resources in place to address customer inquiries and resolve problems promptly.

Effective management of technical support is crucial to maintaining strong relationships with your customers. It helps build trust and confidence in your brand, as customers rely on you for assistance when they encounter difficulties with the software.

Providing timely and efficient support can also lead to positive word-of-mouth referrals, which can help drive more business your way.

To manage technical support effectively, it’s essential to have a thorough knowledge of the white-labeled software you’re offering. This allows you to quickly identify and resolve common issues that users may face.

Marketing and Growth Strategies for a Software Reselling Business

To ensure the success and growth of your software reselling business, it’s crucial to implement effective marketing strategies. One key strategy is to identify and target a specific niche market within the software industry.

By focusing on a particular audience or industry, you can position yourself as an expert in that area and tailor your marketing efforts accordingly. Additionally, establishing partnerships with complementary businesses can help expand your customer base and increase sales.

In terms of marketing tactics, leveraging digital platforms such as social media, content marketing, and email campaigns can be highly effective in reaching potential customers. Creating informative blog posts and videos that highlight the benefits of using white label software can attract attention from agency owners and resellers who may not be aware of this opportunity.

Offering free trials or demos of the software you’re reselling is another great way to generate interest and build trust with potential clients.

Furthermore, don’t underestimate the power of networking within your industry. Attending trade shows and conferences related to software development or technology allows you to connect with other professionals who might be interested in becoming white label partners or referring clients to you.

As your business grows, it’s important to continually evaluate your marketing strategies’ effectiveness through analyzing key performance indicators (KPIs) such as website traffic, conversion rates, and customer feedback.

This data will provide valuable insights into what works best for your target audience so that you can refine your approach over time.

By implementing these proven marketing strategies for a software reselling business, you can establish a strong brand presence in the market while attracting more agency owners and resellers looking for reliable white label software solutions.


In conclusion, reselling white label software offers a lucrative opportunity for entrepreneurs looking to enter the software market without the high costs and risks associated with starting a SaaS business.

By leveraging existing software products under your own brand, you can enjoy recurring revenue, higher profit margins, and quick time to market. With the right marketing strategies and niche selection, reselling software can be a profitable venture that allows you to meet the needs of retailers while increasing your recurring income.

So why start from scratch when you can white label someone else’s success? Resell software today!


1. What is white labeling software?

White labeling software refers to the practice of purchasing a pre-built software solution from another company and rebranding it as your own. This allows you to market and sell the software under your own brand name without having to develop it from scratch.

2. Why should I consider white-labeling someone else’s software instead of starting my own SaaS?

White labeling someone else’s software can save you time, effort, and money compared to building your own SaaS (Software-as-a-Service) platform. It allows you to quickly enter the market with a proven product that meets your customers’ needs while minimizing the risks associated with developing and maintaining your own technology infrastructure.

3. How can white labeling benefit my business?

By white labeling someone else’s software, you can leverage their expertise and resources, focusing on marketing, sales, and customer support rather than spending time on development. It also provides an opportunity for scalability as you can easily customize and expand the functionality of the software based on your clients’ requirements.

4. Are there any drawbacks or considerations when choosing white label software?

While white labeling offers numerous benefits, there are some potential drawbacks to consider.

You will have limited control over future updates or enhancements of the software since it is not developed in-house. Additionally, relying solely on a third-party provider means you may be at risk if they experience technical issues or decide to discontinue the product in the future.

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