How to Start a Software Reseller Business in 2023

Anant Gupta
23 Min Read
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Ever wanted to be your boss and launch a profitable venture? Software reselling business can be a rewarding opportunity in the tech industry. As we move further into the technological age, more people are turning to software solutions for their needs, making this business model highly attractive.

In this blog post, we’ll provide you with all the necessary knowledge about how to start your own software reseller business and reap big rewards. Get ready; it’s simpler than you think!

Key Takeaways

  • Target a specific niche or audience to cater to their needs and preferences.
  • Choose software products that align with your target audience’s requirements and fill market gaps.
  • Research and find the right SaaS partner who offers high-quality software solutions.
  • Set clear and competitive pricing, define your unique service proposition, and communicate the value of your offerings.

What is a Software Reseller?

A software reseller is a business that purchases software products from a software provider and then sells them to end-users or other businesses.

Benefits of Becoming a Software Reseller

The software reseller business model offers a multitude of benefits that agency owners and resellers can leverage to expand their High-profit potential: The software reselling market can lead to substantial profits if managed strategically.

  • Low Risks: Reselling software involves minimal risks as it does not require significant upfront investment.
  • Market Flexibility: As a software reseller, you have the flexibility to choose from a wide range of software products that best suit your target audience’s needs.
  • Increased Customer Satisfaction: Providing quality software solutions contributes to client satisfaction and loyalty.
  • Building Business Relationships: You develop strong connections with top-notch software providers, ensuring continuous collaboration and support.
  • Variety in Product Offerings: Reselling allows you to offer various software products under one umbrella, making your business a one-stop solution for customers.
  • Easy Entry into the Technology Market: Starting a reseller business allows you to enter the technology market without starting from scratch or developing your own product.
  • Licensing Benefits: With a valid reseller license, you get access to discounted prices on high-demand products.

Types of Reseller Models (SaaS reselling, White-label SaaS reselling, Affiliate marketing programs)

The software reseller industry provides different reseller models to choose from. This gives agency owners and resellers the flexibility to choose a model that best suits their business needs, target audience, and expertise. Here’s an overview of the three main types of reseller models – SaaS reselling, White-label SaaS reselling, and Affiliate marketing programs.

Reseller Model Description Benefits
SaaS Reselling This model involves the reselling of Software as a Service (SaaS) products. You partner with a SaaS provider and sell its software products to your customers. SaaS reselling provides a recurring revenue model, and it’s a great way to expand your product offering without the need to develop your software.
White-label SaaS Reselling This involves purchasing a SaaS product, rebranding it as your own, and then reselling it to your customers. This can be an effective way to establish your brand in the software market. White-label SaaS reselling allows you to add your own label and price tag. It helps in building in brand name and providing a profit margin as you have control over the pricing.
Affiliate Marketing Programs As an affiliate, you promote a software product and earn a commission for each sale made through your referral link. It’s a popular form of passive income. Affiliate marketing programs do not require any upfront investment. It’s low risk and provides the ability to earn a commission without the responsibility of customer support or product updates.

Choosing the right reseller model depends on your business strategy, resources, and market knowledge. With the right approach, each model can lead to a profitable software reseller business.

How to Start a Software Reseller Business

To start a software reseller business, you need to target your niche or audience, determine what software you will sell and how, research and find your SaaS partner, define your pricing and service proposition, and apply for necessary licenses and registrations.

Target your niche or audience

To start a successful software reseller business, it is essential to target a specific niche or audience. Understanding the needs and preferences of your potential customers will help you choose the right software products to sell.

Conduct thorough market research to identify the industries or individuals that are most likely to benefit from the software you plan to offer. By narrowing down your focus and catering specifically to a niche market, you can effectively tailor your marketing strategies and increase your chances of success in the competitive software reseller industry.

Determine what software you will sell and how

Choosing the right software to sell is a crucial step in starting your software reseller business. It’s important to research and understand your target audience’s needs and preferences, so you can offer them software that aligns with their requirements.

Consider the demand for different types of software in the market and identify gaps that you can fill. Additionally, think about how you will sell the software – whether through an affiliate program, white-labeling, or other methods.

By carefully selecting the right software products and determining your sales approach, you can position yourself for success in the competitive market of software reselling.

Research and find your SaaS partner

To start a successful software reseller business, it is crucial to research and find the right SaaS partner. Your choice of software provider will determine the quality and demand of the products you offer.

Take the time to evaluate different providers and their offerings, making sure they align with the needs and preferences of your target audience. Look for established providers that have a track record of delivering high-quality software solutions.

Building a strong partnership with your SaaS provider will enable you to meet your customers’ needs effectively and drive revenue for your reseller business.

Furthermore, consider factors such as pricing, support services, and product updates when selecting your SaaS partner. You want to ensure that you can competitively price your offerings while also receiving adequate support from the provider.

Define your pricing, service proposition, and value

Setting clear and competitive pricing is essential for your software reseller business. Consider factors such as the cost of acquiring the software, any additional services you provide, and the value it offers to your customers.

Next, define your unique service proposition that sets you apart from competitors. This could include personalized customer support, training resources, or customization options. Finally, communicate the value of your software products and services to potential customers by highlighting their benefits and how they can solve their specific needs or problems.

By defining your pricing, service proposition, and value upfront, you can attract customers who recognize the worth of what you offer.

Apply for necessary licenses and registrations

To start your software reseller business, it is important to apply for the necessary licenses and registrations. Here are the key steps you need to take:

  1. Obtain an EIN (Employer Identification Number) from the IRS.
  2. Apply for a reseller license from your local government or relevant authority.
  3. Register your business name and file for company registration, if required.
  4. Fulfill any other legal requirements in your jurisdiction.

The Benefits of the Software Reseller Business Model

The software reseller business model offers the ability to white label software, has low risk and high reward potential, allows flexibility in choosing software products, and leads to increased customer satisfaction.

Ability white-labeled software

As a software reseller, one of the key benefits you can enjoy is the ability to white-label label software. This means that you have the opportunity to rebrand and customize the software products you sell under your brand name.

By white labeling, you can create a cohesive and consistent brand image for your business, which helps in building trust and credibility with your customers. Additionally, white labeling allows you to differentiate yourself from competitors by offering unique features or functionalities that are tailored specifically to the needs of your target audience.

With the ability to white label software, you have greater control over how your products are presented to customers, giving you a competitive edge in the markeLow-risks and high reward

Starting a software reseller business comes with the benefit of low risk and high reward. Unlike other types of businesses that require significant upfront investment or inventory costs, software reselling allows you to leverage existing products from reputable providers.

This means you don’t have to worry about manufacturing, shipping, or customer support. With the right marketing strategies and by targeting the needs and preferences of your audience, you can generate substantial revenue while minimizing financial risks.

By building strong relationships with your software providers and continually assessing market demands, you can maximize your chances for success in this profitable venture.

Flexibility in choosing software products

As a software reseller, one of the key benefits you’ll enjoy is the flexibility to choose which software products to offer. allows you to select high-quality products that align with the needs and preferences of your target audience.

By understanding your customers’ requirements, you can tailor your product selection to meet their specific demands, ensuring higher customer satisfaction. With a wide range of software options available in the market, this flexibility allows you to stay ahead of trends and provide cutting-edge solutions that will attract more clients and generate greater revenue for your business.

Increased customer satisfaction

When running a software reseller business, one of the primary goals is to ensure increased customer satisfaction. By offering quality software products that meet the needs and preferences of your target audience, you can enhance their overall experience.

Understanding your customers’ requirements and providing them with reliable solutions will lead to happier clients. Building strong relationships with your software providers and maintaining good communication allows you to address any issues or concerns promptly.

By prioritizing customer satisfaction, you can not only retain existing customers but also attract new ones through positive word-of-mouth recommendations.

How Does Software Reselling Work?

Discover the various reselling models and gain valuable tips on becoming an effective software reseller. Find out how this lucrative business opportunity can benefit you and your customers.

Read more to unlock the secrets of software reselling success!

Various reselling models (Affiliate marketing, Agent model, Value-Added Reseller, Rebranding model, Source Code model)

There are numerous models to consider when stepping into the software reselling business. Affiliate marketing, for instance, allows you to earn a commission by promoting other company’s software. It’s an attractive option thanks to the relatively low overhead costs and the ability to scale rapidly. The agent model, on the other hand, involves acting as a sales representative for the software provider, often earning a percentage of sales. Then there’s the Value-Added Reseller model, which adds features or services to an existing product, thus increasing its value to customers. The Rebranding model involves buying software, rebranding,g it, and selling it as your own. This allows for full control over pricing, marketing, and user experience. Lastly, the Source Code model gives you insights to modify the software’s source code. This model is more advanced, requiring a higher level of technical expertise, but it can provide unique customization opportunities. Each model has its own set of advantages and requirements, so understand and select the best fit for your resources, skills, and business goals.

Tips for becoming an effective software reseller

  • Understand your target audience and their needs to choose the right software products to offer.
  • Build strong relationships with software providers to ensure quality products and effective support.
  • Implement strategic marketing strategies to reach your target audience effectively.
  • Acquire the necessary knowledge and expertise in software products and services to effectively sell and support them.
  • Stay up-to-date on industry trends and advancements to offer the latest software solutions.
  • Provide excellent customer service and support to build trust and loyalty among your customers.
  • Continuously evaluate and optimize your business strategies based on market trends and customer feedback.

Top Software Reseller Programs

Discover the top software reseller programs, including AppInstitute, Mailjet, McAfee Antivirus, and HubSpot Programs. Find out how these programs can help you launch a profitable software reselling business.

Read on to learn more!


AppInstitute is a leading software reseller program that offers a wide range of benefits for agency owners and resellers. By joining AppInstitute, you can become a part of their affiliate marketing program, which allows you to earn commissions by promoting and selling their software products.

This partnership provides you with the opportunity to tap into a diverse range of in-demand software solutions that cater to various industries and customer needs. With AppInstitute, you can access high-quality software products and leverage their expertise and support to build a profitable software reselling business.

Moreover, AppInstitute understands the importance of effective marketing strategies for success in the competitive marketplace. They provide valuable resources and tools to help you effectively market their products and reach your target audience.

By partnering with AppInstitute, you gain access not only to top-notch software solutions but also comprehensive support in building your brand presence and generating revenue through software reselling.

Mailjet and Email Marketing

Mailjet is a popular email marketing platform that can be leveraged by software resellers to provide their clients with effective email marketing solutions. With Mailjet, resellers can easily create and send professional-looking emails, track the performance of their campaigns, and manage their contacts all in one place.

This powerful tool offers features such as advanced segmentation, A/B testing, and automation workflows to help businesses optimize their email marketing strategies. By partnering with Mailjet as a software reseller, you can offer your clients an efficient way to engage with their audience and drive results through targeted email campaigns.

McAfee Antivirus

McAfee Antivirus is a reliable and effective software solution that can enhance the security of your devices. With its advanced features, McAfee protects against various types of malware, including viruses, spyware, and ransomware.

As a software reseller, offering McAfee Antivirus to your customers can be a valuable addition to your product portfolio. By partnering with McAfee as a reseller, you can provide your clients with top-tier antivirus protection to keep their systems safe from online threats.

This collaboration offers an opportunity for both profit and customer satisfaction in the software reselling business.

HubSpot Programs

HubSpot Programs offer agency owners and resellers a wide range of benefits and opportunities to grow their businesses. By partnering with HubSpot, you gain access to powerful marketing and sales tools that can help you attract, engage, and convert leads into customers.

HubSpot’s software platform includes features such as CRM integration, email marketing automation, lead nurturing workflows, social media scheduling, analytics tracking, and more. With these programs in place, you can streamline your operations, improve your efficiency, and provide better service to your clients.

Additionally, HubSpot offers extensive training resources and support to help you maximize the value of their programs. It’s an excellent opportunity for agency owners and resellers looking to expand their offerings and deliver exceptional results for their clients.

Other notable programs

Other notable software reseller programs that are worth considering include AppInstitute, Mailjet and Email Marketing, McAfee Antivirus, and HubSpot Programs. These programs offer a range of software products and services that can be easily resold to your target audience.

AppInstitute provides a user-friendly platform for creating mobile apps, while Mailjet and Email Marketing offer powerful email marketing solutions. McAfee Antivirus is a trusted name in cybersecurity, providing reliable protection against threats.

HubSpot Programs provide comprehensive inbound marketing tools to help businesses grow their online presence. Exploring these notable programs can expand your offerings as a software reseller and enhance the value you provide to your customers.

It is important to note that becoming an effective software reseller requires more than just choosing the right program. It also involves building strong relationships with your chosen providers, understanding your audience’s needs, implementing effective marketing strategies, and continuously improving your knowledge and expertise in the software industry.


Starting a software reseller business requires careful planning and research. By targeting your niche audience, selecting the right software products, building strong relationships with providers, and implementing effective marketing strategies, you can create a successful venture in the thriving software reseller market.

Take the necessary steps to obtain licenses and registrations, acquire domain knowledge, and establish your brand to position yourself for success as a software reseller.


1. What is a software reseller business and how do I start one?

A software reseller business involves selling software from providers like Microsoft, typically through a SaaS reseller model. You can start it by building your brand, setting up a reseller we, website and entering into a reseller agreement.

2. Can I operate my software reselling business from home?

Yes! Starting a software distribution or resale operation could be done as a home-based business initially before expanding to other markets.

3. What are the key steps to becoming successful in the software-selling industry?

For launching a profitable venture, it’s crucial to understand your method of reselling, explore the market thoroughly, establish your company following legal norms including licensing agreements and develop effective reselling strategies.

4. How will I benefit by getting into the software resale market?

There are numerous benefits of establishing yourself in this marketplace – right from exploring existing opportunities for partnerships with renowned brands to scaling up by building relationships within the industry.

5. Do I need any specific agreements for running my Software Resaler operations?

Yes! A vital part of setting up such an operation involves adherence to certain Condit outlined in Software Licensing Agreements to help maintain transparency between you as an entrepreneur and various Software Companies whose products you plan on distributing.

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