How do white-label saas resellers drive revenue?

Anant Gupta
19 Min Read
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Are you trying to maximize revenue as a white-label SaaS reseller? The potential for earning is tremendous in this booming industry. This article will provide detailed strategies and helpful tips on how to drive the most profit from your SaaS reselling business.

Stay tuned, you’re just a read away from bigger profits!

Key Takeaways

  • White-label SaaS resellers drive revenue by bundling SaaS services to create more value for clients, leading to increased customer satisfaction and higher pricing potential.
  • Attracting new clients is crucial for driving revenue as a white-label SaaS reseller, and it can be achieved by partnering with reputable SaaS reseller programs, leveraging marketing techniques, offering competitive pricing options, showcasing unique features and benefits of products, and providing exceptional customer service.
  • Building trust with clients and strengthening the brand are essential strategies for driving revenue. This can be done by consistently delivering on promises, being transparent about product capabilities and limitations, and focusing on providing high-quality services to differentiate from competitors.

What is White Label SaaS Reselling?

White-label SaaS reselling refers to the practice of purchasing a software-as-a-service (SaaS) product from a third-party provider and rebranding it as your own, allowing you to sell it under your brand name.

Definition of white label reseller

A white-label reseller, in essence, is a business entity that acquires a product or service from another company and then brands it under its name for sale. This framework allows the reseller to tap into established software solutions without investing in development resources.

Particularly popular within the software as a service (SaaS) domain, this model offers an extensive stream of recurring revenue when executed effectively. The purchased SaaS product acts as a blank slate onto which the reseller can imprint their brand identity, making it look like they built it themselves; thereby amassing credibility among clients while enriching their portfolio.

Thus, being a white-label SaaS reseller opens up avenues for businesses to address client needs swiftly and profitably without bearing the high costs of developing proprietary software.

Difference between white label and private label

The distinction between white labels and private labels is crucial for agency owners and resellers to understand to maximize their business potential. These two business models differ primarily in the level of customization and ownership a reseller has over a product.

White Label Private Label
White-label software is generic software that developers sell to companies. The companies then brand it and sell it as their product. In this model, the software remains largely unchanged beyond branding elements. Private label, on the other hand, allows the reseller greater control over the product. Resellers can modify the product, branding it as their own as well as integrating their unique features and functionality. This essentially creates a new, unique product under their brand.
White-label SaaS resellers can capitalize on the software’s existing reputation and stability, offering a reliable product to their customers quickly and efficiently. This is a popular choice for resellers who want to expand their portfolio without developing a product from scratch. Private-label products are a good choice for resellers who have specific market needs that aren’t met by existing products. By customizing the product, resellers can precisely target their customer’s needs, potentially capturing a larger market share.
White-label SaaS allows companies to resell a SaaS product as their own, building their brand around it. This model provides a blank slate for companies to build their brand, offering greater flexibility and faster time to market for resellers. With private label products, the reseller places its label on a manufacturer’s product. The reseller has complete control over product details such as pricing, packaging, and distribution. This is a more hands-on approach that requires more involvement from the reseller, but it also offers potentially greater rewards.

Understanding the differences between white-label and private-label models can help you make more informed decisions about your business strategy. Whether you choose white-label SaaS or a private-label solution will depend on your business goals and resources.

Benefits of Becoming a White Label SaaS Reseller

Becoming a white-label SaaS reseller offers increased revenue opportunities, faster time to market, and reduced risk for businesses.

Increased revenue opportunities

White-labelSaaS reselling offers agency owners and resellers increased revenue opportunities. By partnering with a white-label SaaS provider, you can tap into a growing market and offer a wide range of software solutions to your clients.

With each sale, you have the potential to generate monthly recurring revenue, creating a steady income stream for your business. Additionally, by bundling different SaaS services together or offering add-on features, you can create more value for your clients and increase your profits.

This allows you to maximize revenue while meeting the diverse needs of your customers. Overall, becoming a white-label SaaS reseller opens up new avenues for monetizing your business and driving revenue growth.

Faster time to market

Becoming a white-label SaaS reseller offers several benefits, one of which is faster time to market. As a reseller, you can quickly launch and offer SaaS products under your brand without the need for extensive development or product creation.

By leveraging existing white-label software solutions, you can tap into a growing market and start generating income sooner rather than later. This allows you to capitalize on the demand for SaaS services and establish your presence in the industry more efficiently.

With less time spent on developing your software from scratch, you can focus on marketing and sales efforts to drive revenue and grow your business as a white-label SaaS reseller.

Reduced risk

One of the key benefits of becoming a white-label SaaS reseller is the reduced risk involved. By leveraging an existing software product and brand, resellers can minimize their investment in product development and market research.

This significantly lowers the financial risk associated with creating a new software solution from scratch. Additionally, white-label SaaS resellers often have access to ongoing support and updates from the original software provider, reducing the risk of technical issues or outdated features.

With reduced risk, agency owners and resellers can focus on driving revenue through sales and marketing efforts without worrying about costly setbacks or resource-intensive development projects.

Strategies for Driving Revenue as White-Label SaaS Resellers

Bundle SaaS services to create more value for clients

One effective strategy for driving revenue as a white-label SaaS reseller is to bundle SaaS services to create more value for your clients. By offering a comprehensive package that includes multiple software solutions or additional features, you can attract more customers and generate higher profits. Here are some key benefits of bundling SaaS services:

  1. Increased customer satisfaction: Bundling allows you to offer a more complete solution to your clients, addressing multiple needs with one purchase. This can lead to higher customer satisfaction and loyalty, ultimately driving recurring revenue.
  2. Differentiation in the market: By bundling together complementary SaaS services, you can differentiate yourself from competitors who offer standalone products. This unique value proposition can help you attract new clients and stand out in the crowded marketplace.
  3. Higher pricing potential: Bundling allows you to increase the perceived value of your offerings, which in turn allows you to charge higher prices. Clients are often willing to pay more for a bundled solution that meets all their needs rather than purchasing individual products separately.
  4. Cross-selling opportunities: When you bundle SaaS services, it opens up opportunities for cross-selling and upselling. You can introduce clients to additional features or upgrades within the bundled package, increasing their overall spending with your business.
  5. Streamlined implementation process: Bundling SaaS services can simplify the implementation process for your clients. Instead of dealing with multiple vendors and integrating different systems, they can rely on one comprehensive solution provided by your white-label SaaS reseller business.

Attract new clients with the right SaaS reseller programs

Attracting new clients is essential for driving revenue as a white-label SaaS reseller. By partnering with the right SaaS reseller programs, you can expand your client base and increase your profits. Here are some strategies to attract new clients:

  • Research and choose reputable SaaS reseller programs that align with your target market and offer high-quality products. This will ensure that you are offering valuable solutions to your clients.
  • Leverage marketing and advertising techniques to promote your white-label SaaS offerings. Use social media platforms, email marketing, content marketing, and SEO strategies to reach your target audience effectively.
  • Offer competitive pricing options to attract potential clients. Conduct market research to understand industry standards and ensure that your pricing is fair and attractive.
  • Showcase the unique features and benefits of your white-label SaaS products to highlight their value proposition. Communicate how these solutions can solve specific pain points for potential clients.
  • Provide exceptional customer service throughout the sales process. Promptly address inquiries, provide demos or trial periods, and offer ongoing support to build trust and confidence with potential clients.
  • Collaborate with complementary businesses or influencers in your industry to expand your reach. Partnering with established brands or thought leaders can help increase credibility and attract new clients.

Build trust with clients and strengthen your brand

One of the key strategies for driving revenue as a white-label SaaS reseller is to build trust with your clients and strengthen your brand. By establishing a strong reputation for delivering quality services and partnering with reliable SaaS providers, you can enhance client loyalty and attract new customers.

To build trust with clients, it’s important to consistently deliver on your promises and provide exceptional customer support. Be transparent about the capabilities and limitations of the white-label SaaS product you’re offering, ensuring that it meets your client’s needs effectively.

By strengthening your brand through consistent messaging and high-quality service delivery, you can differentiate yourself from competitors in the market. This will not only boost client confidence but also increase their willingness to refer your services to others.

Choosing the Right White Label SaaS Program

When selecting a white-label SaaS program, it’s important to consider factors such as the types of programs available and your specific business needs. Read on to discover how choosing the right program can help you drive revenue and succeed as a white-label SaaS reseller.

Types of White Label SaaS Programs

  • Vertical-specific SaaS programs: These programs cater to specific industries or niche markets, providing specialized solutions tailored to their unique needs. Examples include white-label SaaS programs for healthcare, finance, or e-commerce.
  • Horizontal SaaS programs: These programs offer more general-purpose solutions that can be utilized across various industries. They provide a wide range of functionalities and can be easily customized to fit different businesses’ requirements.
  • Customizable SaaS platforms: These programs provide resellers with the flexibility to customize and personalize the software according to their client’s preferences. Resellers can add their branding elements, modify features, and tailor the user interface to create a unique offering.
  • All-in-one SaaS suites: These comprehensive SaaS programs bundle together multiple functionalities into a single platform. They offer an integrated approach by combining various tools such as CRM, project management, email marketing, and more. This type of program appeals to businesses looking for a complete solution rather than separate software for each function.
  • API-driven SaaS platforms: These programs allow resellers to integrate the white-label software seamlessly into their existing systems or workflows using APIs (Application Programming Interfaces). This type of integration enables a smooth user experience and facilitates data sharing between different systems. Agency owners and resellers need to consider these different types of white-label SaaS programs when selecting the right one for their business. Each type offers distinct advantages and caters to different client needs and market segments. By choosing the most suitable program, resellers can maximize revenue potential and meet their clients’ expectations effectively.

Considerations for selecting the best program

When selecting the best white-label SaaS program, there are several key considerations to keep in mind. These factors can help agency owners and resellers make an informed decision about which program will be most beneficial for their business:

  1. Target Market: Consider the specific needs and preferences of your target market. Look for a white-label SaaS program that aligns with the industries or niches you serve. This will help ensure that the product offering is attractive to potential clients.
  2. Pricing Structure: Evaluate the pricing structure of the white-label SaaS program. Look for a program that offers competitive pricing options and allows for flexible pricing models, such as monthly subscriptions or tiered pricing based on usage.
  3. Customization Options: Look for a program that provides robust customization options. This will allow you to tailor the software to meet the unique needs of your clients and differentiate yourself from competitors.
  4. Support and Training: Consider the level of support and training provided by the white-label SaaS program. Look for a program that offers comprehensive training resources, documentation, and responsive customer support to help you successfully onboard clients and address any technical issues that may arise.
  5. Integration Capabilities: Assess the integration capabilities of the white-label SaaS program. Look for a program that seamlessly integrates with other tools or platforms commonly used by your clients, making it easier for them to adopt your solution.
  6. Scalability: Consider whether the white-label SaaS program can scale with your business as it grows. Look for a program that offers scalability in terms of user capacity, features, and overall performance to ensure it can accommodate increasing demands.
  7. Reputation and Reviews: Research the reputation and reviews of the white-label SaaS program provider. Look for positive feedback from other resellers or agencies who have used their services, as this can indicate their reliability and customer satisfaction levels.


In conclusion, white-label SaaS resellers can drive revenue through various strategies such as bundling services, attracting new clients, and building trust. By offering unique value propositions and catering to clients’ needs, resellers can tap into a growing market and generate monthly recurring revenue.

Choosing the right white-label SaaS program is essential for maximizing profits and success in this lucrative industry. With the right approach, white-label SaaS resellers have the potential for significant revenue growth and profitability.


1. How do white-label SaaS resellers generate revenue?

White-label SaaS resellers generate revenue by selling the software as a service under their brand name and charging customers a subscription fee or one-time payment for access to the platform.

2. What are some strategies white-label SaaS resellers use to drive revenue?

White-label SaaS resellers can use various strategies such as offering additional services or customization options, providing excellent customer support, implementing effective marketing campaigns, and establishing partnerships with other businesses to expand their reach and attract more customers.

3. Can white-label SaaS resellers set their pricing for the software?

Yes, white-label SaaS resellers typically have the flexibility to set their pricing for the software they offer. This allows them to adjust prices based on market demand, competition, and value-added services they provide alongside the core product.

4. Are there any ongoing costs associated with being a white-label SaaS reseller?

Yes, there may be ongoing costs associated with being a white-label SaaS reseller. These can include licensing fees from the original software provider, expenses related to marketing and sales efforts, customer support resources, and infrastructure maintenance fees if hosting the software on servers owned by the reseller.

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