How to Successfully Make a Saas White-Label Site in 2023?

Anant Gupta
18 Min Read
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Are you looking to expand your business offerings with software, but deterred by development costs and complexities? The white-label model could be the perfect strategy for you. In this blog post, we’ll break down the steps on how to create a SaaS White-Label Site.

Let’s dive in and uncover how this tactic can redefine your brand and boost financial growth!

Key Takeaways

  • White-labeling SaaS products allow businesses to expand their offerings under their brand, without the need for technical expertise or creating software from scratch.
  • By leveraging established SaaS products, agency owners and resellers can quickly enter the market and start generating revenue with lower risks and costs.
  • The white-labeling process involves finding a suitable product, testing it thoroughly, paying licensing fees, adjusting the logo, and then selling or giving it to customers.

Advantages of White Labeling

White labeling offers several advantages, including the fact that no expertise is needed, there’s a lower barrier to entry, it allows for an expanded product offering, and enables streamlined brand recognition.

No expertise needed

Diving into the SaaS (Software as a Service) market doesn’t have to be intimidating. Even with minimal technical know-how, you can establish your presence in the industry through Saas white-label site options.

This approach lets you leverage existing platforms and rebrand them as your own, saving time on development and getting straight into operations. Technical complexity is handled by the original developers while you focus on the distribution and marketing of your newly branded software services.

It’s an effective method for both agencies looking to expand their offerings and independent resellers eager to stake their claim in the booming SaaS market.

Lower barrier to entry

SaaS White-label site provides a lower barrier to entry for agency owners and resellers looking to offer software solutions under their brand. By using a SaaS white-label site, they can avoid the costly and time-consuming process of developing their software from scratch.

Instead, they can leverage existing SaaS products that have already been proven in the market. This allows them to quickly enter the market and start generating revenue without needing specialized expertise or resources.

With lower barriers to entry, agency owners and resellers can focus on building their businesses and serving their clients without having to worry about creating software from scratch.

In addition, white labeling reduces the risk associated with launching new software products. By leveraging established SaaS products, agency owners and resellers benefit from tested features, functionality, and customer support systems.

They don’t need to invest in extensive product testing or development resources since these aspects are already taken care of by the original provider. This makes it easier for them to bring a high-quality product to market quickly.

By entering into SaaS white-label site partnerships with established providers, agency owners, and resellers gain access to an ongoing stream of updated features and improvements. This means that they can continuously offer cutting-edge solutions without having to put in significant effort themselves.

Expand product offering

SaaS White-label site products allow businesses to expand their product offering under their brand. By rebranding and customizing software solutions, agencies, and resellers can add new services to their portfolio without the need for expertise or creating products from scratch.

This expansion can help them meet the diverse needs of their clients and stay competitive in the market. With a SaaS white-label site, agencies have greater flexibility to provide a wide range of solutions that align with their client’s requirements, ultimately boosting revenue and customer satisfaction.

Streamlined brand recognition

SaaS White-labeling Site products offer a streamlined way to achieve brand recognition. By rebranding and selling or giving white-labeled software to clients, businesses can establish their own identity in the market.

This allows marketing agencies and resellers to add their branding before offering the software under their name. With unbranded SaaS products serving as a blank slate, businesses can easily build and promote their brand without starting from scratch.

White labeling provides an efficient way for companies to establish themselves in the market while leveraging existing software solutions.

The SaaS White-Labeling Process Explained

The white-labeling process involves finding a product, testing it, paying licensing fees, adjusting the logo, and then selling or giving it to customers or clients. Find out more about how to make a SaaS white-label site by reading on!

Find the needed product

Finding the right product is the first step in SaaS white-label site solutions. You’ll want to search for a product that aligns with your business goals and target market. Consider what features and functionality are important to your customers, as well as any specific industry requirements.

Look for software that offers customization options and allows you to rebrand it with your own logo and branding elements. Take advantage of SaaS white-label Site marketplaces or consider partnering with a reputable SaaS reseller who can provide you with a range of unbranded products to choose from.

Remember to also test the product thoroughly before committing to ensure it meets your standards for performance, reliability, and user experience.

Pay attention: White labeling involves finding the right product that fits your business needs, customer requirements, and branding objectives. Look for customizable SaaS white-label site marketplaces or through partnerships with trusted resellers.

Test the product

Testing the product is a crucial step in the white-labeling process. Before committing to rebranding and selling a SaaS product, it’s essential to thoroughly test its functionality and reliability.

By testing the product, you can ensure that it meets your requirements and meets the expectations of your customers. You can evaluate its features, usability, performance, and compatibility with different devices and operating systems.

Testing also allows you to identify any potential issues or bugs that need to be addressed before putting your brand on the product. This ensures that you deliver a high-quality, reliable solution to your clients or customers.

Pay licensing fees

To white-label a SaaS product, you will need to pay licensing fees. These fees give you the right to use and rebrand the software as your own. The cost of these fees can vary depending on the specific product and its features.

It’s important to consider your budget and choose a licensing option that aligns with your business needs. By paying these fees, you gain access to a high-quality software solution that you can customize and offer under your brand name.

To make your SaaS white-label Site product truly your own, one crucial step is to adjust the logo. By customizing the logo with your brand’s visual identity, you can create a seamless and professional experience for your customers or clients.

This means replacing the original logo with your own, ensuring that it represents your brand accurately. Whether it’s through simple modifications or a complete redesign, adjusting the logo is an essential part of branding and customization in SaaS white-label site products.

Sell to customers or give to clients

SaaS White-label Site products offer the opportunity to sell them directly to customers or provide them as valuable offerings to clients. This allows businesses, particularly marketing agencies, and resellers, to enhance their product portfolio and generate additional revenue streams.

By adding your branding and customization, you can offer software solutions under your brand name that align with your business’s vision and target audience. Whether you choose to sell these SaaS white-label site products directly or bundle them as part of your client services, it’s a powerful way to expand your offerings while maintaining a consistent brand presence in the market.

In addition, this approach provides flexibility in pricing strategies for white-labeled SaaS products. You have control over setting the price points that are most competitive and appealing for your target customers.

Examples of SaaS White-Label Site Products

Social media management software, mobile applications, SEO and SEM management software, email marketing software, e-learning platforms, and CRM software are just a few examples of SaaS white-label Site products that you can explore.

Read more to uncover the potential of these solutions for your business.

Social media management software

Social media management software is a valuable tool for agencies and resellers. It allows them to streamline their social media marketing efforts by providing efficient scheduling, monitoring, and analytics features.

With this software, businesses can manage multiple social media accounts in one place, saving time and effort. They can schedule posts in advance, track engagement metrics, and analyze the performance of their campaigns.

This helps agencies and resellers stay organized and make data-driven decisions to optimize their social media strategies. Additionally, social media management software often offers collaboration capabilities, allowing teams to work together seamlessly on content creation and publishing.

Mobile applications

Mobile applications are a popular white-label SaaS product that agencies and resellers can offer to their clients. These applications are designed to be customizable, allowing businesses to add their branding and tailor the features to meet their specific needs.

By offering white-label mobile applications, agencies can provide their clients with a valuable tool for reaching customers on the go and enhancing their overall brand experience. With the ability to rebrand these apps as their own, agencies and resellers have the opportunity to expand their product offerings and increase revenue streams.

SEO and SEM management software

SEO and SEM management software is an essential tool for agencies and resellers looking to optimize their clients’ online presence. This type of software helps businesses improve their search engine rankings and increase visibility by managing their SEO (search engine optimization) and SEM (search engine marketing) efforts.

With SEO and SEM management software, agency owners can track keyword performance, analyze website traffic, monitor competitors, create effective ad campaigns, and make data-driven decisions to enhance online marketing strategies.

By utilizing this powerful software solution, agencies can provide valuable services to their clients while staying ahead in the competitive digital landscape.

Email marketing software

Email marketing software is a crucial tool for agency owners and resellers looking to expand their services. With white-label SaaS options, you can offer your clients a powerful email marketing platform that aligns with your brand.

This software allows you to create, send, and track professional email campaigns easily. It simplifies campaign management, provides customizable templates, automates workflows, and offers advanced analytics to help improve your clients’ email marketing strategies.

By utilizing white-label email marketing software, you can enhance the value of your services and drive better results for your clients.

E-learning platform

An e-learning platform is a white-label SaaS product that allows businesses to provide online educational courses and training programs under their brand. With an e-learning platform, agency owners and resellers can offer a wide range of courses and learning materials to their clients or customers.

This customizable solution not only helps agencies expand their product offerings but also provides a streamlined brand recognition experience. By utilizing an e-learning platform, businesses can tap into the growing demand for online education while maintaining control over the branding and customization of the learning experience.

CRM software

CRM software is an essential tool for agencies and resellers in managing customer relationships effectively. With CRM software, you can easily track interactions, monitor sales pipelines, and analyze customer data to improve your marketing efforts.

The white-labeling process allows you to rebrand CRM software as your own, providing a seamless experience for your clients under your brand. By offering customized CRM solutions, you can enhance client satisfaction and strengthen long-term partnerships.

Mistakes to Avoid When White-Labeling SaaS

When white-labeling SaaS, it is important to avoid non-optimized pricing, lack of metrics, and over-valued products.

Non-optimized pricing

Non-optimized pricing can hinder the success of a white-label SaaS business. It is crucial to carefully consider and set competitive pricing for your products or services. If prices are too high, it may deter potential customers from choosing your white-label solution over competitors.

On the other hand, if prices are too low, it may lead to undervaluing your product and lower profit margins. Finding the right balance by conducting market research and analyzing customer demand will help ensure that your pricing is optimized for maximum profitability and competitiveness in the market.

Lack of metrics

Many businesses face the challenge of not having enough metrics when it comes to white-label SaaS products. Without proper metrics, it becomes difficult for agency owners and resellers to track the performance and effectiveness of their rebranded software.

This lack of data can hinder decision-making, making it harder to optimize pricing, gauge customer satisfaction, or identify areas in need of improvement. Metrics are crucial for measuring success and ensuring that your white-label SaaS business is on the right track.

Over-valued products

Some businesses make the mistake of over-valuing their white-label SaaS products, leading to difficulties in attracting customers. It’s crucial to set reasonable prices for your offerings based on market demand and competition.

By conducting market research and understanding customer preferences, you can ensure that your pricing is competitive and appealing to potential clients.


In conclusion, creating a SaaS white-label site is a great way for agencies and resellers to expand their product offerings and increase brand recognition. By following the simple process of finding the desired product, testing it, paying licensing fees, and adjusting the logo, businesses can easily rebrand and sell or give software products to their clients.

Don’t miss out on the opportunity to leverage white-label SaaS solutions to grow your business!


1. What is a Saas White Label Site?

A Saas White Label Site is a software-as-a-service (SaaS) product that can be rebranded and customized by businesses to offer their own branded solution to customers.

2. How do I create a Saas White Label Site?

To create a Saas White Label Site, you will need to select a SaaS platform or framework, customize the design and branding elements, integrate your desired features and functionality, and test the site before launching it for your clients.

3. Can I modify the features of my Saas White Label Site?

Yes, one of the advantages of having a Saas White Label Site is that you have control over customizing its features based on your business needs. You can add or remove functionalities to meet the requirements of your target audience.

4. Is technical expertise required to build a Saas White Label Site?

Building a Saas White Label Site does require technical expertise in web development, programming languages, and familiarity with SaaS concepts. It’s recommended to work with experienced developers or hire professionals who specialize in creating such sites for better results.

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