How to Make a Powerful Customizable White-Label Website Builder in 2023

Anant Gupta
20 Min Read
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Making your own customizable white-label website builder can seem like a daunting task. But did you know that using such builders allows companies to create and sell websites under their brand, without the need for coding? This blog post aims to guide you through each step of the process, from choosing a platform or software to adding essential features.

Let’s delve into how you can establish a personalized site creation tool and take your digital presence up a notch.

Key Takeaways

  • Choose the right platform or software, like WebWave or Duda, that offers drag-and-drop builders and customization options for a customizable white-label website builder.
  • Customize branding elements such as logos, color schemes, and domain names to create a cohesive look for clients’ websites.
  • Design visually appealing websites with customizable white-label website builder templates and drag-and-drop functionality.
  • Integrate additional features like e – e-commerce capabilities, email marketing tools, and CRM integration to provide personalized solutions for clients’ needs.

What is a White Label Website Builder?

A white-label website builder is a platform or software that allows users to create and customize websites under their branding, without the need for technical knowledge or coding skills.

Benefits of using a white-label website builder

Investing in a white-label website builder brings multiple benefits to agency owners and resellers. Here are some key advantages:

  1. It allows businesses to launch their own branded website builder, enhancing their professional image.
  2. You gain access to customizable templates, making it easy to create unique websites, as emphasized in the second “Important Fact”.
  3. It accelerates the process of designing websites for clients, an advantage pointed out number five.
  4. The need for technical coding skills becomes virtually obsolete.
  5. Companies can create various types of websites, from e-commerce platforms to travel blogs, as evident from fact eight.
  6. With reseller options available on certain platforms, businesses can even sell a customizable white-label website builder under their brand.
  7. The customizable white-label website builder offers a cost-effective solution for web development, reducing the financial burden usually associated with custom web design.
  8. It’s user-friendly and caters to people with minimal technical expertise; Wix’s ease of use is highlighted seven.
  9. There’s an increased speed-to-market for new and updated websites due to streamlined processes.
  10. Whether you’re looking at adopting new branding or adding specific features, these builders offer high levels of customization as per your needs and branding requirements.

How to Create a Customizable White-Label Website Builder

To create a customizable white-label website builder, you need to choose a platform or software, customize the branding elements, design and layout options, integrate additional features, and test and refine the builder.

Read on to learn how to make your white website builder.

Choose a platform or software

Selecting the right platform or software is crucial when creating a customizable white-label website builder. Considering options like WebWave and Duda, which offer drag-and-drop builders with agency account features, can simplify the process.

Wix provides an all-in-one solution with excellent customer support and competitive pricing. Additionally, it’s essential to choose a platform that offers customization options, such as personalized client sites, premium themes, templates, and integration of additional features.

By selecting the right platform or software, agencies, and resellers can create customized websites for their clients efficiently and cost-effectively.

Customize the branding elements

Customizing the branding elements is a crucial step in creating a customizable white-label website builder. With this feature, agency owners and resellers can fully align the platform with their own brand identity.

They can easily add their logo, choose custom color schemes, and even customize the domain name to match their business. By having full control over these branding elements, they can create a cohesive and professional look for their clients’ websites that reflects their brand image.

This not only strengthens brand consistency but also enhances the overall user experience for clients.

Design and layout options

The customizable White-label website builders offer a range of design and layout options to create visually appealing websites. With customizable templates, users can easily choose the colors, fonts, and overall look that aligns with their branding.

These platforms also provide drag-and-drop functionality, allowing users to arrange elements on the page effortlessly. Additionally, the customizable white-label website builder offers various page templates and theme options to suit different industries or purposes.

This flexibility allows agency owners and resellers to create professional-looking websites customized for their client’s specific needs without any coding knowledge required.

Integration of additional features

The customizable White-label website builder offers the flexibility to integrate additional features into the websites you create. With these builders, you can easily enhance your clients’ websites by adding e-commerce capabilities, email marketing and automation tools, CRM integration, and more.

This allows you to provide an all-in-one solution for your clients, giving them a highly personalized website that meets their specific needs. Whether it’s incorporating a drag-and-drop page builder or offering hosting options with advanced security measures, integrating additional features into your customizable white-label website builder is essential for creating customized websites that stand out from the competition.

Testing and refining the builder

Testing and refining the builder is an essential step in creating a customizable white-label website builder. It helps ensure that the platform is user-friendly and meets the needs of both agency owners and resellers. Here are some key steps to follow:

  1. Conduct thorough testing: Test all features and functionalities of the builder to identify any bugs or errors. This includes checking different templates, drag-and-drop functionality, e-commerce capabilities, and integration with third-party tools.
  2. Gather feedback from users: Get input from agency owners and resellers who have used the builder during the testing phase. Their feedback can help identify areas for improvement and additional features that may be needed.
  3. Make necessary adjustments: Based on user feedback, make any necessary adjustments to the builder’s interface, design options, or overall performance. This may include fixing bugs, improving loading times, or enhancing customization options.
  4. Continuously iterate and refine: Keep refining the builder based on user feedback and market trends. Regularly release updates and new features to ensure that it remains competitive within the industry.
  5. Beta testing with real clients: Before launching the customizable white-label website builder, conduct beta testing with a select group of clients to gather valuable insights and identify any further improvements that need to be made.

Monetizing a White Label Website Builder

Start generating revenue by offering website-building services to clients, setting pricing plans and packages, and effectively marketing and promoting your customizable white-label website builder.

Read on to learn how to monetize your customizable website builder and maximize its potential for success.

Offering site-building services to clients

One of the key advantages of using a customizable white-label website builder is the ability to offer site-building services to clients. With these builders, agency owners and resellers can create and sell fully customizable websites under their branding, without revealing the identity of the builder.

This means that businesses can provide highly personalized client sites with ease, saving time and money on extensive coding and development. By utilizing customizable templates, adding specific features, and integrating tools as needed, agencies can deliver customized website creation services to their clients efficiently and cost-effectively.

Setting pricing plans and packages

Setting pricing plans and packages for your customizable white-label website builder is an important step in monetizing your services. Here are some key factors to consider:

  1. Analyze your market: Research the pricing models of competitors and identify the average price range for similar services in your industry.
  2. Determine the value of your services: Assess the unique features and benefits that your customizable white-label website builder offers, such as customizable templates and additional integrations. This will help you determine the value you provide to clients.
  3. Offer tiered pricing options: Create different pricing tiers or packages that cater to various client needs and budgets. For example, you could offer a basic package with limited features at a lower price, and a premium package with more advanced functionality at a higher price.
  4. Consider subscription vs. one-time payment: Decide whether you want to charge clients on a monthly or annual subscription basis or offer a one-time payment option. Subscription models provide recurring revenue, while one-time payments may attract clients who prefer upfront costs.
  5. Include upselling opportunities: Provide add-ons or upsell opportunities, such as additional storage space or priority customer support, that clients can purchase to enhance their website-building experience.
  6. Pilot test and gather feedback: Before finalizing your pricing plans, consider offering a pilot program at discounted rates to gather feedback from initial users. This will help you fine-tune your offerings and optimize the pricing structure based on real-world insights.
  7. Regularly review and adjust prices: Monitor market trends, customer feedback, and changes in your costs to ensure that your pricing remains competitive and profitable over time. Don’t be afraid to make adjustments when necessary.

Marketing and promoting the builder

To successfully market and promote your customizable white-label website builder, it’s essential to leverage various strategies. Start by showcasing the benefits of using your platforms, such as their user-friendly interface and customizable templates.

Highlight how it allows agency owners and resellers to create highly personalized client sites quickly and affordably. Utilize social media platforms, targeted online advertising, and email marketing campaigns to reach potential customers.

Collaborate with influencers or industry experts who can endorse your builder. Offer incentives like discounts or free trials to attract new users. Additionally, provides exceptional customer support to build trust and loyalty among existing clients.

Key Features and Functionality of a White Label Website Builder

A customizable white-label website builder offers key features and functionality such as a drag-and-drop page builder, e-commerce capabilities, email marketing automation, CRM integration, hosting options, and security measures.

Drag and drop page builder

A drag-and-drop page builder is a key feature of a customizable white-label website builder. With this intuitive tool, agency owners and resellers can easily create and design websites without any coding knowledge or technical skills.

Simply drag elements like text boxes, images, videos, and buttons onto the page, rearrange them as desired, and customize the content to match your branding. This user-friendly interface allows for quick website creation with complete control over the layout and design.

Whether you’re building client websites or expanding your online presence, a drag-and-drop page builder simplifies the process while still delivering professional results.

E-commerce capabilities

The customizable White-label website builder with e-commerce capabilities is a game-changer for agency owners and resellers. These builders allow businesses to easily create online stores without the need for coding or technical expertise.

With customizable templates, users can design professional-looking product pages, shopping carts, and checkout processes that align with their brand identity. Integration of payment gateways makes it simple for customers to make secure transactions, while inventory management tools help businesses keep track of their products.

E-commerce functionality in a customizable white-label website builder enables agency owners and resellers to offer comprehensive solutions to their clients, empowering them to sell products online effectively.

Email marketing and automation

Email marketing and automation are essential features of a customizable white-label website builder. With these functionalities, agency owners and resellers can easily integrate email campaigns into their clients’ websites.

This allows them to send targeted emails, automate follow-ups, and nurture leads effectively. By utilizing the email marketing and automation capabilities of a customizable white-label website builder, agencies can streamline their marketing efforts and drive more conversions for their clients.

CRM integration

White-label website builders offer the functionality to integrate CRM systems, allowing agency owners and resellers to streamline their customer management processes. With CRM integration, you can easily capture leads from your website and automatically add them to your CRM database for efficient follow-up.

This enables you to track customer interactions, manage sales pipelines, and provide personalized experiences for clients. By integrating a CRM system into your white-label website builder, you can effectively manage customer relationships and improve the overall efficiency of your business operations.

Example: WebWave is a white-label website builder that offers seamless integration with popular CRM platforms like Salesforce and HubSpot. This allows agencies to connect their websites with their preferred CRM software, ensuring smooth lead capture and data synchronization between the two systems.

Hosting options and security measures

White-label website builders offer a range of hosting options and security measures to ensure that client websites are safe and accessible at all times. These platforms typically provide reliable and scalable hosting solutions, with the ability to handle high volumes of traffic without compromising performance.

In addition, they implement robust security protocols such as SSL encryption, firewalls, and regular backups to protect against cyber threats and data loss. With these hosting options and security measures in place, agency owners and resellers can confidently offer their clients a secure online presence while focusing on building beautiful websites that drive results.


In conclusion, creating a customizable white-label website builder is a straightforward process that involves choosing the right platform or software, customizing branding elements, designing layouts, and integrating features.

By monetizing this builder through offering site-building services to clients and marketing it effectively, companies can tap into the growing demand for personalized websites. With the key features and functionality offered by white-label website builders, businesses can provide their clients with all-in-one solutions for professional and customized websites.


1. What is a white-label website builder?

Think of a white-label website builder as a tool that helps people make their websites. It’s like a set of building blocks where you can choose how things look and what they do. You don’t need to start from scratch because there are ready-made designs you can customize. You can also put your logos and colors to match your style. This tool is handy for making websites without having to be a tech expert. It’s like using your creativity to build your online space.

2. Is it difficult to make a white-label website builder?

Making a white-label website builder is a bit tough and takes a lot of time. It needs people who know how to code and are good at doing stuff on the internet. They have to understand how websites work and put all the pieces together. So, it’s not something that happens quickly or easily, but when it’s done, it can be really helpful for making websites without any coding knowledge.

3. Can I customize the features of my white-label website builder?

You have the power to make your white-label website builder fit exactly what you want. You can change things like adding new abilities or taking away some functions if you don’t need them.

Plus, you can make it work with other tools you like using from different companies. This means you’re in control of making your website builder just right for you, so it’s super useful and does exactly what you need it to do.

4. How can I monetize my white-label website builder?

You can make money from your white-label website builder in a few ways. First, you can offer different payment plans – like basic, standard, and premium – where people pay for using your builder.

Second, you can give extra services, like helping with hosting or registering domains, for an added fee.

Third, you could team up with other companies and earn money by promoting their products on your builder. These methods let you earn income while giving people a useful tool to create their own websites.

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