What Is a SaaS Reseller and How Can It Benefit Your Business?

Anant Gupta
28 Min Read
- Advertisement -

Wondering how to rapidly expand your product offerings and boost your income? You’re not alone. Many agency owners and resellers face this challenge, with research showcasing the SaaS (Software as a Service) reseller model as an optimal solution.

This comprehensive guide will unravel what a SaaS Reseller is, delve into its benefits such as fostering additional revenue streams without hefty upfront costs, and help you identify if it’s right for your business.

Ready to discover a game-changing strategy? Let’s dive in!

Key Takeaways

Understanding the SaaS Reseller Business Model

The SaaS reseller business model revolves around value-added reseller programs, channel sales and marketing strategies, building partnerships, and white-labeling SaaS products.

Defining a value-added reseller program

A value-added reseller program represents a business model where third-party entities or resellers market and sell another company’s software as a service (SaaS) products. In this setup, the key lies not merely in selling the SaaS product but in adding distinctive values to it.

Such added benefits could include installation support, user training, or customer service – all tailored to enhance the end-user experience. It’s like buying a high-performance car but with personalized driving lessons thrown into the mix! Essentially, your agency can leverage these programs for expanding product lines swiftly and accessing new customers via your partner network.

Plus, you’ll earn commissions based on sales made – an attractive additional revenue stream that can fuel other growth-focused initiatives such as R&D or customer acquisition.

Channel sales and marketing strategies

Channel sales and marketing strategies are crucial for the success of a SaaS reseller. As an agency owner or reseller, it’s important to leverage these strategies to maximize your revenue and reach. Here are some effective channel sales and marketing strategies to consider:

  1. Identify your target audience: Understand the specific niche market you want to cater to as a SaaS reseller. This will help you tailor your sales and marketing efforts to attract the right customers.
  2. Establish strong partnerships: Build strong relationships with software vendors whose products align with your target audience’s needs. These partnerships will provide you with high-quality software solutions to offer to your customers.
  3. Leverage your partner network: Tap into the network of your software vendor partners to expand your customer base. Collaborate on joint marketing campaigns, referral programs, and co-selling initiatives to generate leads and drive sales.
  4. Develop a comprehensive marketing strategy: Create content, such as blog posts, social media updates, and email campaigns, that educate potential customers about the benefits of the SaaS products you’re reselling.
  5. Offer value-added services: Differentiate yourself from competitors by providing additional services that enhance the customer experience, such as implementation support, training programs, or ongoing technical assistance.
  6. Demonstrate expertise: Position yourself as an industry expert by sharing valuable insights through webinars, podcasts, or speaking engagements. This will build trust with your target audience and establish credibility for your SaaS reseller business.
  7. Utilize digital marketing channels: Leverage search engine optimization (SEO), pay-per-click (PPC) advertising, and social media platforms to increase brand visibility and drive traffic to your website or landing pages.
  8. Optimize customer acquisition processes: Streamline lead generation and conversion funnels by implementing effective lead capture forms, nurturing campaigns, and automated follow-ups.
  • Channel sales: Leveraging partnerships and collaborations to reach a wider audience and drive sales.
  • Marketing strategies: Creating content, offering value-added services, demonstrating expertise, utilizing digital channels, and optimizing customer acquisition processes.
  • Target audience: Identifying the specific niche market you want to cater to as a SaaS reseller.
  • Partner network: Leveraging the network of software vendor partners to expand your customer base through joint marketing initiatives and co-selling opportunities.

Building partnerships and partner programs

Building partnerships and partner programs is a crucial aspect of becoming a successful SaaS reseller. As an agency owner or reseller, it’s important to focus on establishing strong relationships with vendors and creating effective partner programs. Here are some key steps to consider:

  1. Identify the right vendors: Selecting the right vendor partners is essential for success in the SaaS reseller business. Look for vendors that offer high-quality software products that align with your target audience’s needs.
  2. Establish mutually beneficial partnerships: When approaching potential vendor partners, emphasize the value you can bring to their business as a reseller. Highlight your expertise, customer base, and marketing capabilities to demonstrate how partnering with you can be advantageous for both parties.
  3. Customize partner programs: Work closely with each vendor to create tailored partner programs that align with your specific goals and objectives. This could include customized training, marketing resources, co-branded materials, and ongoing support.
  4. Leverage partner networks: Tap into your existing network or actively seek out new partners within complementary industries. Collaborating with other agencies or resellers can help expand your reach and provide access to new customers.
  5. Share leads and referrals: Foster a collaborative environment by sharing leads and referrals within your partner network. This will not only strengthen relationships but also increase opportunities for mutual success.
  6. Provide ongoing support: Once you’ve established partnerships, maintaining open lines of communication is crucial. Regularly update partners on product updates, new features, and any relevant industry news that can benefit their customers.

White-labeling SaaS products

As a SaaS reseller, one of the key benefits you can enjoy is the ability to white-label SaaS products. This means that you have the opportunity to rebrand and customize these software solutions with your own company’s logo, colors, and branding elements.

White-labeling allows you to present these products as your own, enhancing your brand identity and increase customer trust. By offering white-labeled SaaS products, you can differentiate yourself from competitors and establish a unique selling proposition in the market.

Furthermore, this customization also enables you to align the product’s features and functionality with your target audience’s specific needs. With white labeling, you can provide high-quality software solutions under your brand without investing in costly development or maintenance processes.

Benefits of Becoming a SaaS Reseller

Becoming a SaaS reseller offers businesses additional revenue streams, low startup costs, recurring revenue, and access to high-quality software. Read on to learn how this partnership can benefit your business.

Additional revenue stream

As an agency owner or reseller, one of the key benefits of becoming a SaaS reseller is the opportunity to generate additional revenue streams. By partnering with a SaaS vendor and selling their products, you can earn commissions or profits based on the sales you make.

This not only adds another source of income for your business but also allows you to diversify your revenue streams and reduce dependence on any single product or service.

The beauty of being a SaaS reseller is that you don’t have to invest heavily in developing your software or infrastructure. Instead, you can leverage the expertise and resources of established SaaS vendors, saving on upfront costs and reducing financial risks.

With low startup costs, it becomes easier for agencies and resellers like yourself to enter new markets or niches without breaking the bank.

Furthermore, as a SaaS reseller, you can enjoy recurring revenue from subscription-based models. Once customers sign up for a product through your referral or sale, they will continue paying monthly fees over an extended period.

This means that even after putting in the initial effort to acquire new customers, you can continue earning passive income month after month.

In addition to boosting your bottom line financially, becoming a SaaS reseller opens up access to high-quality software solutions for your clients. You can offer them cutting-edge technologies without having to invest time and resources into building these solutions from scratch.

This positions your agency as an expert who can provide valuable solutions while expanding its product lines simultaneously.

Low startup costs

As an agency owner or reseller, one of the most appealing aspects of becoming a SaaS reseller is the low startup costs involved. Unlike traditional business models that require substantial investments in inventory, manufacturing, or physical storefronts, SaaS reseller can start their business with minimal upfront expenses.

By partnering with a reputable SaaS vendor and leveraging their existing infrastructure and software solutions, you can enter the market quickly and focus on generating sales and building your customer base.

This low barrier to entry allows you to test the waters without significant financial risk while still benefiting from the potential for high profits and recurring revenue streams. So if you’re looking for a cost-effective way to grow your agency or expand your offering as a reseller, consider joining forces with a SaaS reseller program and tap into the vast opportunities offered by this booming industry.

Recurring revenue

As a SaaS reseller, one of the key benefits you can enjoy is recurring revenue. When you partner with a SaaS vendor and start selling their products, you earn not just a one-time commission, but also ongoing profits from the subscriptions or usage fees paid by customers.

This means that as long as your customers continue using the software, you’ll keep earning money month after month. Recurring revenue provides stability and predictability to your business finances, allowing you to plan for growth and invest in other opportunities.

With each new customer added to your portfolio, your monthly income grows steadily, creating a solid foundation for long-term success in this thriving industry.

Access to high-quality software

As a SaaS reseller, one of the major benefits you can enjoy is access to high-quality software. By partnering with established SaaS vendors, you gain the opportunity to offer top-notch solutions to your clients without having to invest in costly development or maintenance processes.

This means that you can provide cutting-edge tools and resources that meet your client’s specific needs, helping them streamline their operations and boost productivity. Additionally, by offering premium software solutions, you position yourself as a trusted advisor and expert in your niche market, increasing customer trust and loyalty.

With access to high-quality software through a SaaS reseller program, you can truly differentiate yourself from competitors while delivering exceptional value to your clients.

Factors to Consider When Choosing a SaaS Reseller Program

When choosing a SaaS reseller program, consider factors such as product-audience fit, level of competition, competitive advantage, upfront investments, compensation, product price and sales cycle, and program management.

Product-audience fit

Choosing the right SaaS reseller program is essential for ensuring a successful partnership and maximizing your business’s potential. One of the most important factors to consider is product-audience fit.

It’s crucial to align yourself with a program whose software caters specifically to your target market, as this will greatly impact your chances of success. By offering products that meet the needs and preferences of your audience, you can increase customer satisfaction and engagement, leading to higher sales and profits.

Take the time to thoroughly research different programs and evaluate their compatibility with your target audience before making a decision.

Level of competition

In the world of SaaS reselling, understanding the level of competition is crucial for success. With more businesses recognizing the benefits of partnering with a SaaS reseller, the marketplace has become increasingly competitive.

However, this shouldn’t discourage you from entering the arena. It’s an indication of how lucrative this business model can be. By carefully evaluating your competitors and identifying gaps in the market, you can position yourself strategically to stand out from the crowd.

Offering unique value propositions or targeting niche markets are effective ways to differentiate yourself and attract customers who are looking for something different. So don’t let competition deter you – embrace it as an opportunity to grow your business in this thriving industry!

Competitive advantage

Having a competitive advantage is crucial in any business, and becoming a SaaS reseller can give you just that. By offering high-quality software solutions to your customers through partnerships with SaaS vendors, you can distinguish yourself from competitors and attract more clients.

As a reseller, you have the opportunity to leverage your partner network, tap into niche markets, and expand your product lines without investing heavily upfront. This not only increases your profits but also allows you to grow as a business and stay ahead in the ever-evolving SaaS economy.

With recurring revenue streams and access to cutting-edge technology, joining a SaaS reseller program can truly give you the competitive edge needed for success.

Upfront investments

As agency owners and resellers, one of the factors you need to consider when choosing a SaaS reseller program is the upfront investments required. This includes any initial costs associated with becoming a reseller, such as setup fees, training expenses, or purchasing demo licenses.

It’s important to assess these upfront investments about your budget and potential return on investment.

By partnering with the right SaaS reseller program, however, these upfront investments can be well worth it. You’ll gain access to high-quality software that you can offer to your clients without having to invest in developing your products.

Additionally, the recurring revenue generated from selling SaaS solutions can quickly offset any initial costs and provide a steady stream of income for your business.


As a SaaS reseller, one of the important factors to consider is compensation. When you partner with a SaaS vendor, it’s crucial to determine how you will be rewarded for your sales efforts. Many reseller programs offer commission-based structures, allowing you to earn a percentage of each sale you make.

This incentivizes you to actively promote and sell the SaaS product. Additionally, some programs may provide incentives or bonuses based on achieving specific sales targets or milestones. By choosing a program with fair and attractive compensation terms, you can ensure that your efforts as a reseller are adequately rewarded and contribute to your business’s growth and profitability.

Product price and sales cycle

When considering a SaaS reseller program, it is crucial to evaluate the product price and sales cycle. Understanding these factors can help agency owners and resellers determine the profitability of their partnership.

Pricing plays a significant role in attracting customers and driving sales. Resellers should assess whether the SaaS product’s pricing aligns with market standards and offers competitive advantage.

Additionally, analyzing the length of the sales cycle is vital to gauge revenue generation potential. Shorter sales cycles mean quicker returns on investment, providing businesses with consistent cash flow.

Program management

Managing a SaaS reseller program is a crucial aspect of building successful partnerships. As an agency owner or reseller, it’s essential to have efficient program management in place. This includes clear communication channels, timely updates on new features and enhancements, regular training sessions for your team, and ongoing support from the SaaS vendor.

Effective program management ensures that you are well-equipped to deliver value to your clients while maximizing your revenue opportunities. It also allows you to stay updated with market trends and adapt your strategies accordingly, ensuring long-term success in the SaaS reseller space.

Top SaaS Reseller Programs to Consider

Here are some top SaaS reseller programs to consider: Supermetrics partner program, Keap Certified Partner program, Klaviyo partner program, Drift Solutions partner program, ActiveCampaign Agency Partner program, and HubSpot Solutions Partner Program.

Supermetrics partner program

The Supermetrics partner program is a fantastic opportunity for agency owners and resellers to take their businesses to the next level. By joining this program, you can leverage the power of Supermetrics’ data integration solutions and provide added value to your clients.

As a Supermetrics partner, you’ll have access to high-quality software that helps streamline data reporting and analysis, giving your agency an edge in today’s competitive market. With low startup costs and recurring revenue, becoming a Supermetrics partner allows you to expand your product lines and grow as a business while offering innovative solutions to your clients.

Joining the Supermetrics partner program opens up new avenues for success in the SaaS economy and ensures that your agency thrives in this digital age.

Keep Certified Partner program

As a SaaS reseller, one program that you should consider is the Keap Certified Partner program. This program allows agency owners and resellers to leverage the power of Keap’s all-in-one CRM and marketing automation software to grow their businesses.

By becoming a certified partner, you gain access to high-quality software that can help you streamline your operations and provide exceptional service to your clients. Plus, with the recurring revenue model offered by the program, you can enjoy a steady income stream while expanding your client base.

The upfront revenues from this partnership can be reinvested into research and development or used for customer acquisition, helping you increase your profits and drive business growth. So if you’re looking for an opportunity to tap into the SaaS economy and offer top-notch solutions to your clients, look no further than the Keap Certified Partner program.

Klaviyo partner program

I highly recommend considering the Klaviyo partner program if you’re an agency owner or reseller looking to tap into the SaaS reselling market. Klaviyo is a leading email marketing platform that offers powerful tools and resources for businesses to connect with their customers effectively.

By becoming a Klaviyo partner, you can leverage their reputable brand and offer high-quality software to your clients, ultimately growing as a business yourself. With the Klaviyo partner program, you’ll have access to recurring revenue opportunities, low startup costs, and the chance to expand your product lines in the ever-growing SaaS economy.

Don’t miss out on the advantages of partnering with Klaviyo and exploring new avenues for success!

Drift Solutions partner program

As an agency owner or reseller, you may be interested in the Drift Solutions partner program. This program allows you to become a trusted partner of Drift, a leading conversational marketing platform.

By joining this program, you gain access to their innovative software and can offer it to your clients.

The Drift Solutions partner program offers several benefits. First, it provides an additional revenue stream for your business. By reselling Drift’s software, you can earn commissions or profits based on the sales you make.

Secondly, becoming a part of this program has low startup costs. You don’t need to invest heavily upfront; instead, you can leverage the resources and tools provided by Drift to kickstart your selling efforts.

Furthermore, being part of the Drift Solutions partner program enables you to tap into recurring revenue opportunities. As clients continue using the software on an ongoing basis, you’ll receive commission payments regularly.

Lastly, as a member of this partnership program, you have access to high-quality software that has been proven effective in driving conversations and conversions for businesses across various industries.

ActiveCampaign Agency Partner program

I am particularly excited to share with you the ActiveCampaign Agency Partner program. As an agency owner or reseller, partnering with ActiveCampaign can bring a multitude of benefits to your business.

By joining their partner program, you gain access to their powerful marketing automation software and become part of a network that is focused on helping businesses grow. With recurring revenue opportunities and low startup costs, this program presents an excellent opportunity for expanding your service offerings while increasing profitability.

Plus, by leveraging activecampaign’s high-quality software, you can provide your clients with cutting-edge marketing solutions that drive results. The ActiveCampaign Agency Partner program offers immense value and potential rewards for agency owners and resellers looking to thrive in the SaaS landscape.

HubSpot Solutions Partner Program

Being a HubSpot Solutions Partner offers tremendous benefits for agency owners and resellers. With this program, you can leverage the power of HubSpot’s all-in-one CRM platform to help your clients grow their businesses.

By becoming a partner, you gain access to valuable resources, training, certifications, and support from HubSpot’s team of experts. As a certified partner, you can tap into HubSpot’s extensive network and showcase your expertise in inbound marketing, sales enablement, customer service, and more.

This partnership opens doors to new revenue streams and helps you build long-term relationships with clients by delivering high-quality solutions tailored to their needs.

Conclusion: Exploring the Potential of SaaS Reseller Partnerships for Your Business

In conclusion, partnering with a SaaS reseller can be a game-changer for your business. By leveraging their network and expertise, you can expand your product lines, access new customer segments, and increase your revenue streams.

With low startup costs and recurring revenues, the SaaS reseller model offers a cost-effective way to grow and thrive in the competitive software market. Don’t miss out on the potential of these partnerships – explore the benefits of becoming a SaaS reseller today!


1. What is a SaaS reseller?

A SaaS reseller, or software-as-a-service reseller, is a company that purchases software applications from the original developer and then sells them to end users. They act as an intermediary between the software provider and the customer.

2. How can a SaaS reseller benefit my business?

Partnering with a SaaS reseller can benefit your business in several ways. It allows you to offer a wider range of software solutions to your customers without having to develop them yourself. This can increase your product offering, generate additional revenue streams, and enhance customer satisfaction by providing more comprehensive solutions.

3. What are some advantages of working with a SaaS reseller?

Working with a SaaS reseller provides several advantages including access to specialized expertise in specific software products, reduced time-to-market for new offerings, cost savings on the development and maintenance of proprietary software, and the ability to scale your business quickly by leveraging existing technology platforms.

4. Can any business become a SaaS reseller?

While many businesses have the potential to become SaaS resellers, it requires careful consideration and planning. Businesses should evaluate their target market’s needs, identify suitable partner programs offered by software providers, assess their resources and capabilities for marketing and selling these solutions effectively, and ensure they have adequate technical support infrastructure in place for ongoing customer service needs.

Share This Article
Founder @ GrowMeOrganic | GlideCampaign πŸš€ - Helping Small and Medium-Sized Businesses Reach Their Full Potential
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *