Master the Art of SaaS White Label Reselling: The Ultimate Step-by-Step Guide

Prerna Varyani
24 Min Read
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Struggling to diversify your business and increase revenues? You’re not alone. Many agency owners and resellers grapple with this, but a solution is within reach – SaaS white label reselling.

In this guide, we delve into the benefits of SaaS reselling, how it works, and how you can position yourself for success in this lucrative field based on Vendasta’s 2022 insights. So why wait? Discover the potential that awaits in the world of SaaS White Label Reselling!

Key Takeaways

  • White label reselling in the SaaS industry allows agency owners and resellers to quickly expand their product offerings without the need for lengthy development processes.
  • By partnering with reputable white label software companies, agency owners can provide their clients with a diverse range of high-quality digital products while strengthening their brand and boosting customer loyalty.
  • When white labeling a SaaS product, it is crucial to find the right software that aligns with your business goals and clients’ requirements, thoroughly test the product before proceeding, pay any necessary licensing fees, and customize the branding to make it your own.

Understanding White Label Reselling in SaaS

White label reselling in SaaS refers to the practice of purchasing a software product from a provider and then rebranding it as your own to sell it under your own brand name.

Definition of white label reselling

Diving headfirst into the world of SaaS, white label reselling is essentially a business strategy that allows you to take an existing product or service, rebrand it under your own company name, and sell it as though it was made by you.

This approach provides a winning opportunity for agency owners who want to extend their product offering without dealing with the complications of building new software from scratch. It’s like renting or leasing software from a vendor, but all traces of the original manufacturer vanish; instead, your brand becomes synonymous with this unbranded software.

In essence, white label reselling gives your brand a room to shine in fields outside its typical expertise while simultaneously satisfying various customer needs.

Benefits of white label reselling

As an agency owner or reseller, there are numerous benefits to diving into the world of white label reselling in the SaaS industry. Firstly, it allows you to quickly expand your product offerings without the need for lengthy development processes.

By partnering with reputable white label software companies, you can instantly provide your clients with a diverse range of high-quality digital products.

Secondly, white label reselling enables you to strengthen your brand and boost customer loyalty. With white labeling, you have the freedom to customize these products with your own branding elements such as logos and colors.

This creates a seamless experience for your clients, making them feel like they are using a product developed exclusively by you.

Moreover, by offering established SaaS solutions through white labeling, you save valuable time and resources that would otherwise be spent on building and maintaining complex software systems.

How to White Label SaaS Products

To white label a SaaS product, first, find the right software that aligns with your business goals and clients’ requirements. Test the product thoroughly to ensure it meets your standards before proceeding.

Pay any necessary licensing fees, then customize the branding to make it your own. Finally, start selling the white labeled product to customers or clients in order to generate revenue.

Finding the right SaaS product

Finding the right SaaS product to white label and resell is a crucial step in your journey as an agency owner or reseller. It’s important to choose a product that aligns with your business goals and meets the requirements of your clients.

Conducting thorough research and understanding the needs of your target audience will help you narrow down the options. Consider factors such as functionality, ease-of-use, customer support, pricing models, and scalability.

Additionally, take advantage of resources like Vendasta’s 2022 guide which provides valuable insights into white-label products including pricing strategies and the benefits associated with them.

Testing the product

Before you start reselling a white label SaaS product, it’s crucial to test it thoroughly. This step ensures that the product meets your standards and aligns with your clients’ needs. Testing can be done through various methods such as using a freemium model or offering a free trial.

By doing so, you can evaluate the functionality, user experience, and overall quality of the product. Additionally, testing allows you to identify any potential bugs or issues that need to be addressed before selling it to your customers.

Remember, taking the time to test the product will help ensure that you are offering a reliable and high-quality solution to your clients.

Paying licensing fees

When it comes to white label reselling in the SaaS industry, one important aspect to consider is paying licensing fees. As a reseller, you’ll need to understand the terms of the licensing agreement with the SaaS provider and ensure that you comply with all payment requirements.

These licensing fees are typically based on factors such as the number of users or clients you have, as well as the features and functionality included in the product.

It’s crucial to carefully review and compare different pricing structures offered by various SaaS providers before making a decision. Some providers may offer tiered pricing plans or volume discounts for resellers, which can help optimize your profit margins.

Additionally, keep in mind that while higher-priced products may seem appealing due to potentially higher commission rates, they might also come at a cost when it comes to customer acquisition.

Customizing the branding

When it comes to white label reselling in the SaaS industry, customizing the branding of the products you offer is crucial. This allows you to establish your brand identity and differentiate yourself from competitors.

By customizing the branding, you can tailor the product’s look and feel to align with your agency’s aesthetic and target audience preferences. Whether it’s changing colors, adding a logo or tagline, or even creating a unique user interface, these customization options allow you to create a cohesive brand experience for your clients.

Remember that branding plays a significant role in attracting and retaining customers, so investing time into customizing the product will help you stand out in the marketplace.

Selling to customers or clients

When it comes to selling your white label SaaS products to customers or clients, there are a few key factors to consider. First and foremost, make sure that you truly understand the value of the product you are offering.

This means thoroughly testing the product yourself and being able to demonstrate its benefits and features confidently. Next, focus on customizing the branding of the product to align with your own company’s brand identity.

This will help create a seamless experience for your customers or clients as they interact with your white-labeled solution. Finally, be proactive in reaching out and promoting your products through various marketing channels such as social media, email campaigns, or even partnerships with other relevant businesses.

Top SaaS Products for White Label Reselling

Social media management software, mobile applications, SEO and SEM management software, email marketing software, e-learning platforms, e-commerce platforms, and CRM software are among the top SaaS products for white label reselling.

Social media management software

One popular category of SaaS products for white label reselling is social media management software. This type of software allows businesses to streamline their social media efforts by scheduling posts, monitoring engagement, and analyzing performance all in one place.

As an agency owner or reseller, offering a white-labeled social media management solution can be incredibly valuable to clients who want to establish a strong online presence.

By providing your clients with a branded social media management tool, you can help them save time and improve their overall marketing strategy. They’ll appreciate the convenience of managing multiple platforms from one centralized dashboard, as well as the ability to track their performance metrics easily.

With the rise in the importance of social media for businesses today, reselling white-label social media management software can be a lucrative opportunity for agencies looking to expand their service offerings.

Some popular options for white-label social media management software include [FACT: Vendasta’s 2022 guide provides insights into different options]. When choosing which product to offer, consider factors such as ease of use, features offered (such as post-scheduling and content creation tools), integration capabilities with other platforms like CRM systems, and pricing structure.

Mobile applications

Mobile applications are a booming industry, with millions of people around the world relying on them for everything from entertainment to productivity. As an agency owner or reseller, offering white-label mobile applications can be a game-changer for your business.

With the ability to customize and rebrand these apps under your own name, you can provide your clients with high-quality solutions that meet their unique needs.

One important fact to remember is that testing is key when it comes to white-label mobile applications. Before reselling the app to your clients, take the time to thoroughly test its features and functionality.

Whether through a freemium model or a free trial period, make sure the app meets your standards and provides value before presenting it as part of your offerings.

When selecting which mobile applications to white label, consider popular categories such as social media management, e-commerce platforms, or even specialized apps tailored to specific industries.

By catering to different client needs and preferences, you’ll have more opportunities for success in this competitive market.

Another crucial consideration is pricing. While there are free white label reseller programs available, keep in mind that premium options often come with added benefits and upgraded features.

Take into account factors like licensing fees and potential revenue streams when deciding on the best pricing strategy for both yourself and your clients.

SEO and SEM management software

One of the top SaaS products for white label reselling is SEO and SEM management software. This powerful tool helps agencies and resellers optimize their clients’ websites and improve their search engine rankings.

With SEO and SEM management software, you can track keyword performance, analyze website traffic, monitor backlinks, and even create detailed reports for your clients. It’s a must-have tool for any agency or reseller looking to provide top-notch digital marketing services.

And with the white label option, you can rebrand this software as your own, further enhancing your brand image while offering a robust solution to your clients. Stay ahead of the competition with SEO and SEM management software in your white label reselling arsenal!

Email marketing software

One of the top SaaS products for white label reselling is email marketing software. With the increasing importance of digital marketing, businesses are constantly looking for reliable and efficient ways to reach their target audience through email campaigns.

By offering a white-labeled email marketing software, agency owners and resellers can provide their clients with a powerful tool to manage and automate their email marketing efforts.

Email marketing software allows businesses to create personalized emails, segment their contacts, track open rates and click-through rates, schedule automated campaigns, and analyze the success of their campaigns through detailed analytics.

This not only saves time but also ensures that businesses can effectively engage with their customers and drive conversions.

By choosing the right white-label email marketing software provider, agency owners, and resellers can customize the branding to align with their client’s brand guidelines. The ability to offer this service under its own brand name enhances credibility and builds trust with clients.

Furthermore, it’s important to note that pricing for white-label email marketing software may vary depending on the features offered by different providers. It’s crucial for agency owners and resellers to consider factors such as scalability, customer support, integration capabilities, ease of use, and pricing when selecting email marketing software for white label reselling.

E-learning platform

One popular category of SaaS products for white label reselling is e-learning platforms. These platforms provide a comprehensive solution for online education, making them highly sought after in today’s digital age.

As an agency owner or reseller, offering an e-learning platform as part of your product lineup can open up new opportunities and revenue streams.

With the increasing demand for remote learning and professional development, businesses and individuals are constantly seeking user-friendly e-learning solutions. By white labeling an e-learning platform, you can customize it to align with your branding and deliver a seamless experience to your clients.

This allows you to establish yourself as a trusted provider of educational resources without the need to invest in developing your own platform from scratch.

When choosing an e-learning platform for white label reselling, consider factors such as its features, scalability, and ease of use. Look for platforms that offer interactive course creation tools, robust analytics capabilities, and support for various content formats like videos, quizzes, and assessments.

E-commerce platform

I’ve seen great success in reselling white label e-commerce platforms to my clients, and it’s a profitable venture for agency owners and resellers. With a white label e-commerce platform, you can offer your clients a fully customizable online store under their own brand name.

This means they don’t have to invest time or resources into building an e-commerce solution from scratch.

One important fact to consider is that white-label SaaS pricing can vary depending on the product and provider. However, finding the right e-commerce platform for your business can be a game-changer in the market.

By leveraging a reliable and user-friendly platform, you can provide your clients with all the essential features they need to run their online business smoothly.

Remember that with white-label products, you have the flexibility to customize branding elements such as logos, colors, and domain names. This helps create a seamless experience for your client’s customers while reinforcing their brand identity.

Additionally, Vendasta’s comprehensive guide provides valuable insights into the benefits of white-label products like e-commerce platforms while also offering strategies on how to effectively price them for maximum profitability.

Being able to tap into Vendasta’s expertise ensures that you’re equipped with the necessary knowledge and tools needed to succeed in this venture.

CRM software

CRM software, or Customer Relationship Management software, is a key tool for agency owners and resellers looking to streamline their operations and enhance customer relationships. With CRM software, you can effectively manage your customer data, track interactions, and optimize sales processes.

By leveraging the power of CRM software, you can automate tasks such as lead generation and follow-ups, allowing you to focus on nurturing client relationships and growing your business. Additionally, CRM software provides valuable insights through analytics and reporting features that help you make informed business decisions.

It’s crucial to choose a white label CRM solution that aligns with your specific needs and client requirements to maximize the benefits of this powerful tool.

Common Mistakes to Avoid in White Label Reselling

Avoid these common mistakes in white label reselling to ensure your success in the market. Read on to learn more and maximize your profits.

Non-optimized pricing

One crucial mistake to avoid when it comes to white label reselling is non-optimized pricing. Setting the right price for your white-label products is essential in attracting customers and generating revenue.

It’s important to carefully evaluate your costs, competition, and market demand to determine a fair and competitive price point.

Non-optimized pricing can lead to customers perceiving your product as overpriced or lacking value, resulting in lost sales opportunities. On the other hand, underpricing may erode profit margins and signal lower quality compared to competitors.

To optimize pricing, consider conducting market research to understand what similar products are selling for and how much customers are willing to pay. Analyze your production costs, including licensing fees or development expenses, and factor in any additional services or features you offer that add value.

Lack of metrics

One common mistake to avoid in white label reselling is the lack of metrics. As an agency owner or reseller, it’s crucial to have access to data and analytics that measure the performance and success of your white label SaaS products.

Without proper metrics, you won’t be able to determine how well the product is resonating with customers, identify areas for improvement, or make data-driven decisions. Metrics play a significant role in evaluating marketing campaigns, understanding customer behavior, and optimizing pricing strategies.

By tracking key metrics such as customer acquisition costs, conversion rates, churn rate, and revenue growth, you can gauge the effectiveness of your reselling efforts and make informed business decisions that drive profitability.

Overvalued products

One common mistake to avoid in white label reselling is offering overvalued products. It’s important to carefully assess the market value of the SaaS product you are reselling and ensure that it aligns with industry standards and customer expectations.

Overpricing your products can lead to a lack of interest from potential clients and ultimately hinder your sales efforts. By understanding the competitive landscape, conducting market research, and considering pricing models used by similar products, you can determine an appropriate price point for your white label SaaS offerings.

Remember that providing value for money is key to attracting customers and building long-term relationships with them.


In conclusion, white label reselling in the SaaS industry offers a lucrative opportunity for agency owners and resellers to expand their product offerings and generate additional revenue streams.

By understanding the concept of white label reselling, selecting the right SaaS products to white label, avoiding common mistakes, and leveraging the benefits of this business model, you can position yourself as a trusted service provider and capitalize on the growing demand for innovative software solutions.

With careful planning, strategic branding customization, and effective marketing strategies, white label reselling can be a game-changer for your business. So don’t miss out on this exciting opportunity – get started on your journey toward success in SaaS white label reselling today!


1. What is SaaS white label reselling?

SaaS white label reselling refers to the process of purchasing a software-as-a-service (SaaS) product from a provider and then rebranding it as your own, allowing you to sell it under your own brand name and with your own pricing structure.

2. How does SaaS white label reselling work?

When you engage in SaaS white label reselling, you typically partner with a SaaS provider who will provide you with their software solution. You can then customize the product’s branding, design, and features to align with your brand identity before offering it to your customers.

3. What are the benefits of SaaS white label reselling?

The benefits of SaaS white label reselling include being able to offer a fully branded product without having to develop it from scratch and saving time and resources on research and development. It also allows businesses to enter new markets quickly by leveraging an existing product.

4. Are there any challenges associated with SaaS white-label reselling?

While there are numerous benefits associated with SaaS white-label reselling, some challenges may arise such as competition from other resellers or maintaining ongoing support for the product if updates or issues arise that need addressing.

It’s important for businesses engaging in this model to have strategies in place for differentiation and customer support.

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