How to white label SaaS?

Anant Gupta
22 Min Read
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Ever wondered how to expand your agency’s product offerings without the heft of software development costs? As an SEO and copywriting expert who has encountered this challenge, I can tell you that white labeling SaaS could be the strategic move your business needs.

Diving deep into research and pulling from personal experience, this article lays out a clear roadmap for securing unbranded software productsrebranding them as your own, and selling them directly to clients.

Packed with practical insights and crucial mistakes to avoid – let’s unlock how you can get a slice of the profitable white-label SaaS pie!

Key Takeaways

  • The advantages of white labeling SaaS include the ability to offer a complete solution without extensive development costs, customization options based on client needs, and additional revenue streams.
  • Steps to white label SaaS involve finding the right product through market research, thoroughly testing it for quality and functionality, licensing and branding it under your company name and selling or providing it to clients with their branding.

Understanding White Labeling SaaS

White-label SaaS refers to purchasing an unbranded software product and rebranding it as your own.

Definition and concept

White label SaaS, or Software as a Service, is an unbranded product that’s typically created by one company and rebranded to appear as if another company made it. It’s a system allowing your agency to buy the rights of software from its creator, then resell it under your brand name.

With this service model, you don’t need to spend money constructing infrastructure or developing new software from scratch—it’s already done for you. What’s unique about white-labeled SaaS products?

They’re fully customizable! As such, they offer companies like yours opportunities for personalization based on specific needs and client requirements—essentially putting their personalized stamp on the software before selling it off.

But it doesn’t end there; being able to sell well-crafted software under your banner also provides spectacular potential for extra revenue flows and market growth! Now isn’t that just the upper hand every savvy business owner needs?

Difference between white label and private label

White label and private label are two terms that are often used interchangeably, but they have distinct differences. When it comes to SaaS, white labeling refers to a product or service that is purchased by a company and then rebranded as its own.

This means that multiple buyers can purchase the same white-labeled product and put their branding on it.

On the other handprivate labeling involves exclusive rights. With private labeling, the buyer has sole ownership of the product or service and no one else can sell it under their brand name.

Private labeled products are typically tailored specifically for one buyer and cannot be resold by others.

For agency owners and resellers looking to expand their offerings, white-label SaaS provides an opportunity to provide clients with a fully branded solution without having to develop the software from scratch.

It allows them to access pre-built platforms that they can customize with their branding before offering them to clients.

Advantages of white labeling SaaS

There are several compelling advantages to white labeling SaaS for agency owners and resellers. First, it allows you to offer a complete solution to your clients without the need for extensive development or resources.

By purchasing an existing SaaS product and rebranding it as your own, you can quickly enter the software market and expand your service offerings.

Additionally, white-label SaaS products are typically customizable, allowing you to tailor them to meet your client’s specific needs and requirements. This customization capability provides a competitive advantage by offering a more personalized solution compared to off-the-shelf software.

This means you can focus on marketing and selling the product rather than investing significant resources in development.

Furthermore, white labeling SaaS enables you to generate additional revenue streams by adding your branding before offering it to clients. By leveraging an established platform under your brand name, you can build trust with customers while increasing brand awareness.

Steps to White Label SaaS

Finding the right SaaS product involves researching and evaluating different options based on features, pricing, scalability, and customer support.

Finding the right SaaS product

When looking to white label a SaaS product, it’s crucial to find the right one that aligns with your business goals and target audience. Start by conducting thorough market research to identify the specific needs and pain points of your clients.

This will help you narrow down potential SaaS products that address those needs effectively.

Consider factors such as functionality, ease of use, scalability, and customer support when evaluating different options. Look for a SaaS product that offers a robust feature set while also being flexible enough to allow for customization and branding.

Furthermore, it’s essential to test out the product yourself before offering it to your clients. This will give you firsthand experience of its capabilities and user experience, allowing you to assess whether it meets your expectations.

Testing the product

Before you can confidently offer a white-labeled SaaS product to your clients, it’s essential to thoroughly test the product first. Testing ensures that the software functions as expected and meets the quality standards you want for your brand.

Begin by conducting comprehensive functionality tests to ensure all features are working correctly and smoothly. This step allows you to identify any bugs or glitches that may impact user experience.

Next, consider performing user acceptance testing (UAT). UAT involves having a group of users interact with the software and provide feedback on its usability and intuitiveness. This process helps uncover any areas where improvements can be made before releasing the white-labeled version.

Furthermore, it’s crucial to test compatibility across different platforms and devices to ensure that your clients’ end-users can access the software seamlessly. Pay attention not only to major operating systems but also to various browsers and screen sizes commonly used by your target audience.

Licensing and branding

Make sure you have the necessary permissions and rights to rebrand and resell the software under your brand name.

In terms of branding, this is where you can make the product truly yours. Customize the user interface, logos, colors, and other visual elements to align with your brand identity. This way, when you present the software to your clients or customers, it will look like a seamless extension of your offerings.

Remember that one of the advantages of white-labeling is being able to offer a complete solution without having to develop everything from scratch. So take full advantage of customization options provided by white-label SaaS vendors.

Ensure that their customization capabilities allow you to create a unique and branded experience for your clients.

Selling or providing to clients

One of the key benefits of white labeling SaaS is the ability to sell or provide customized software solutions to your clients without having to develop them from scratch. Once you have found the right SaaS product and tested it for quality and functionality, you can proceed with licensing and branding it under your company name.

This allows you to offer a complete solution that matches your clients’ needs and objectives, while also establishing yourself as a trusted provider in the market. With white-label SaaS, you can expand your service offerings and generate additional revenue streams by offering tailored solutions that align with your client’s requirements.

Not only does this save time and resources, but it also enables you to enter the software market at a lower cost compared to developing and maintaining your software products. By reselling or providing white-label SaaS products, agencies can enhance their capabilities and deliver more value-added services to their clients.

Examples of White Labeled SaaS Products

White-labeled SaaS products include social media management software, mobile applications, SEO and SEM management software, email marketing software, e-learning platforms, e-commerce platforms, and CRM software.

Social media management software

Social media management software is a crucial tool for agencies and resellers looking to streamline their social media marketing efforts. With white-label SaaS, you can offer your clients a comprehensive solution without the need for extensive development or maintenance costs.

Social media management software allows you to schedule and publish posts across multiple platforms, monitor engagement and analytics, track brand mentions, and even collaborate with team members.

By leveraging white-label SaaS solutions in this area, you can provide your clients with a fully customized platform that aligns with their branding while saving time and effort on manual social media management tasks.

Mobile applications

As an agency owner or reseller, offering white-label mobile applications can be a game-changer for your business. With the growing demand for mobile apps across industries, being able to provide customized and branded solutions to your clients is a valuable asset.

White-label mobile applications allow you to offer fully functional apps under your brand name without having to invest significant time and resources into app development. Whether it’s a social media app, e-commerce platform, or productivity tool, there are various white-label SaaS products available that can be tailored to fit your client’s specific needs.

By adding your branding and making slight adjustments based on client requirements, you can deliver high-quality mobile applications quickly and efficiently. This not only expands your service offerings but also provides an additional revenue stream for your agency.

SEO and SEM management software

As an agency owner or reseller, you may already know the importance of SEO and SEM for businesses. With white-label SaaS options available, you can now offer SEO and SEM management software to your clients without having to develop it from scratch.

White-label SaaS for SEO and SEM allows you to customize the software with your branding, making it seem like a product of your own.

One of the key benefits is that white-label SEO and SEM management software offer a cost-effective solution for agencies looking to expand their service offerings. Instead of investing time and resources into building proprietary software, you can leverage existing platforms that are already tried and tested.

With white-label SaaS products, you have the flexibility to tailor them according to your client’s specific needs. This means you can customize features, and reports, and even integrate other tools if required.

By offering this service under your brand name, you give clients confidence in your expertise while generating additional revenue streams for your agency.

Email marketing software

As an agency owner or reseller, one of the white-labeled SaaS products that you can offer to your clients is email marketing software. With white-label email marketing software, you can provide your clients with a powerful tool to manage their email campaigns and reach their target audience effectively.

This type of software allows businesses to create and send personalized emailstrack open rates and click-through rates, and analyze campaign performance using detailed metrics. By offering white-label email marketing software, you can not only expand your service offerings but also help your clients streamline their marketing efforts and achieve better results.

Remember, white-label SaaS products are fully customizable, so you can easily brand the software with your own logo and design elements to maintain consistency with your agency’s branding. Earning additional revenue while providing value-added services has never been easier!

E-learning platform

As an agency owner or reseller, one area where you can explore white-label SaaS solutions is in the e-learning space. With the increasing demand for online education and training, offering your clients a customized e-learning platform can be a game-changer.

By utilizing a white-label SaaS e-learning platform, you can provide your clients with a user-friendly and feature-rich solution without having to invest time and resources in developing it from scratch.

With white-label e-learning platforms, you have the freedom to add your branding elements, such as logos and color schemes, ensuring that the platform reflects your client’s brand identity. Additionally, these platforms are highly customizable, allowing you to tailor them to specific needs like course structure or assessment formats.

By leveraging a white-label SaaS e-learning platform, agencies like yours can expand their service offerings by providing comprehensive online learning solutions that meet their client’s unique requirements.

E-commerce platform

As an agency owner or reseller, offering an e-commerce platform can be a game-changer for your clients. With white-label SaaS solutions, you can provide them with a fully functional online store under their brand name.

This means they won’t have to worry about developing and maintaining the software themselves – it’s already done for them.

By using a white-label e-commerce platform, you can offer your clients features like product catalog management, secure payment gateways, order tracking, and inventory management – all customized to fit their unique needs.

Plus, these platforms are often scalable, allowing businesses to grow their online presence without hassle.

With white-label SaaS products in your arsenal, you can expand your service offerings and generate additional revenue streams. And because these products are already developed and tested by experts in the field, you can save time and resources on building similar solutions from scratch.

Remember that customization is key here – make sure the e-commerce platform allows for easy branding so that your clients’ stores reflect their unique identity. Also, ensure that it offers robust customer support features so that they have assistance whenever they need it.

CRM software

CRM software is an essential tool for businesses to manage their customer relationships effectively. With white-label SaaS, agency owners, and resellers can offer their clients a customized CRM solution under their brand name.

This means that you can provide your clients with a powerful CRM system without the need for extensive development and maintenance costs. By rebranding a white-label CRM software, you can tailor it to meet your client’s specific needs and requirements, helping them streamline their sales process, track customer interactions, and improve overall customer satisfaction.

Offering white-labeled CRM software not only expands your service offerings but also allows you to generate additional revenue streams by providing a comprehensive solution that meets your client’s CRM needs.

Common Mistakes to Avoid in White Labeling SaaS

Avoid these common mistakes to ensure a successful white-labeling process for your SaaS product. Read on to learn more!

Non-optimized pricing

One common mistake to avoid when white labeling SaaS is non-optimized pricing. It’s important to carefully consider your pricing strategy and ensure that it aligns with the value you are offering to your clients.

Setting prices too high can deter potential customers, while setting them too low may undermine the perceived value of your product.

To optimize pricing, take into account factors such as market demand, competitor prices, and the unique features or benefits of your white-labeled SaaS product. Conduct thorough research and analysis to determine a competitive yet profitable price point that will attract customers while also maximizing your revenue.

By optimizing your pricing strategy, you can position yourself as a provider of high-quality software solutions at reasonable costs, attracting agency owners and resellers who are looking for valuable products to offer their clients.

Lack of metrics

One common mistake to avoid when white labeling SaaS is overlooking the importance of metrics. As agency owners and resellers, it’s crucial to have access to comprehensive data and analytics about how your white-labeled SaaS product is performing.

Without proper metrics, you won’t be able to track customer usageidentify trends, or make informed decisions on improvements or updates. Metrics provide valuable insights into user behavior, engagement levels, and overall product performance.

By analyzing these metrics, you can optimize your marketing strategies, enhance user experiences, and drive better results for your clients. So remember: investing in a white-label SaaS solution that offers robust analytics capabilities should be a top priority for ensuring success in reselling and delivering exceptional services to your clients.

Overvalued products

One common mistake to avoid when white-labeling SaaS products is overvaluing them. It can be tempting to set a high price for your rebranded software, thinking that it will make it seem more valuable to clients.

However, pricing the product too high can deter potential buyers and hinder your sales efforts. It’s important to carefully consider market trends and competition when setting the price for your white-labeled SaaS product.

By offering a competitive and reasonable price, you can attract more customers and generate higher sales volume. Additionally, keep in mind that white-label SaaS products are often chosen by businesses looking for cost-effective solutions without extensive development costs.


In conclusion, white-labeling SaaS offers a great opportunity for agencies and resellers to expand their service offerings and generate additional revenue streams. By finding the right SaaS product, testing it thoroughly, licensing and branding it effectively, and selling or providing it to clients with their branding, businesses can create a successful white-label solution.

With customizable features and cost-effective options available, white-label SaaS is the key to offering a complete software solution without the need for extensive development and maintenance costs.

Start harnessing the power of white-label software today!


1. What does it mean to white label a SaaS product?

White labeling a SaaS product means rebranding it with your own company’s branding and logo so that it appears as if the software is developed and owned by your company.

2. Why would I want to white-label a SaaS product?

White labeling allows you to offer a software solution under your brand, providing consistency and strengthening your brand identity. It also allows you to customize the user interface and user experience according to your specific needs.

3. How can I white label a SaaS product?

To white label a SaaS product, you typically need access to the source code or have an agreement with the original developers of the software. You will then need to customize and rebrand elements such as logos, color schemes, domain names, email notifications, and any other visible part of the software that reflects your brand.

There may be certain restrictions outlined in licensing agreements that dictate how much customization you can make or whether you are allowed to remove or modify certain features of the original software. It is important to review these agreements carefully and consult with legal professionals if needed before proceeding with the white labeling process

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