Pros & Cons of Using a Business Software Reseller 2023

Anant Gupta
15 Min Read
- Advertisement -

Navigating the world of software procurement for your business can feel overwhelming. There’s a whole market out there of business software resellers, who promise to simplify this process and offer expert guidance.

This article will explore both sides of that coin – delineating the potential benefits and inherent drawbacks of using these intermediaries for software acquisition. Keep reading to discover whether partnering with a reseller is right for you!

Key Takeaways

  • Business software resellers assist in implementation and troubleshooting, simplifying the process of software integration, and resolving technical issues.
  • Resellers offer valuable expertise and industry knowledge, helping businesses make informed decisions about the best software solutions for their specific needs.
  • Partnering with a reseller can lead to cost savings on marketing and sales efforts, as businesses can leverage the reseller’s established brand and market presence.

Benefits of Using a Business Software Reseller

A business software reseller offers assistance in implementation and troubleshooting, providing valuable expertise and industry knowledge to help businesses effectively use software solutions.

Assistance in implementation and troubleshooting

Working with a business software reseller can immensely simplify the process of software implementation. These professionals possess an in-depth understanding of various purchase agreements and software integrations, ensuring seamless deployment of your chosen solutions.

Beyond just setting it up, they also provide valuable assistance whenever technical glitches arise. Instead of spending precious business hours sorting through complex tech jargon or making sense of error messages, you have experts on hand to swiftly rectify those hitches.

Therefore, leveraging the expertise of a reseller means practical alleviation from both initial setup woes and potential future system troubles that may disrupt operations.

Access to expertise and industry knowledge

Business software resellers offer a valuable advantage to businesses through their access to expertise and industry knowledge. By partnering with a reseller, you can tap into their extensive experience and understanding of the software landscape.

This means that you can benefit from their insights and recommendations, allowing you to make more informed decisions about the best software solutions for your specific needs. With their deep industry knowledge, resellers can offer valuable guidance on trends, best practices, and emerging technologies that can optimize your business operations.

By leveraging their expertise, you can stay ahead of the competition and ensure that your business is equipped with cutting-edge software solutions.

Cost savings on marketing and sales efforts

Business software resellers can provide cost savings on marketing and sales efforts. By partnering with a reseller, businesses can leverage their established brand and market presence to reach a wider audience without investing heavily in expensive marketing campaigns.

Resellers have existing channels and relationships that they can tap into to promote the software solution, resulting in increased visibility and potential customer acquisition at a lower cost.

This allows businesses to focus their resources on other critical areas while still benefiting from effective marketing and sales strategies facilitated by the reseller.

Drawbacks of Using a Business Software Reseller

Using a business software reseller may come with limitations in software supply, an increase in IT spending for the reseller’s earnings, and a lack of end-user engagement.

Limitations in software supply

Software supply can be a limitation when working with a business software reseller. Since resellers rely on partnerships with specific software vendors, they may not have access to the full range of software solutions available in the market.

This limitation can restrict your options when it comes to finding the most suitable software for your business needs. It’s important to consider this aspect and ensure that the reseller you work with has a wide range of software options to choose from, so you can find the best solution for your agency or organization.

Increase in IT spending for reseller’s earnings

The use of a business software reseller can lead to an increase in IT spending for the reseller’s earnings. When partnering with a reseller, businesses may need to invest more in their IT infrastructure and resources to support the implementation and maintenance of the software solutions provided by the reseller.

This increased spending is necessary to ensure that the software operates smoothly and meets the specific needs of the business. While this expense may initially seem like a drawback, it is important to view it as an investment in optimizing operations and achieving long-term success.

By allocating additional funds for IT capabilities, businesses can enhance efficiency, productivity, and overall performance within their organizations.

Lack of end-user engagement

End-user engagement is a significant drawback when using a business software reseller. Since the reseller acts as an intermediary between the software provider and the end-user, there is often a lack of direct communication and interaction with the users themselves.

This can result in challenges when it comes to understanding their specific needs, preferences, and issues they may encounter while using the software. Without this direct engagement, it becomes difficult for businesses to gather valuable feedback or make user-centric improvements to enhance their overall experience.

Furthermore, the absence of end-user engagement can lead to potential gaps in training and support. As resellers focus on selling and distributing the software, they may not have sufficient resources or expertise to provide comprehensive training sessions or ongoing support tailored to individual end-users requirements.

This can hinder the effective adoption and utilization of the software within organizations, impacting productivity and hindering optimization efforts.

To ensure better end-user engagement when working with a business software reseller, companies should establish clear lines of communication between themselves, the reseller, and their end-users.

Regular feedback loops that involve all parties can help identify pain points and drive continuous improvement efforts. Additionally, providing dedicated training programs or resources directly to end-users will empower them to fully leverage the capabilities of the software while minimizing any usability issues that may arise.

Solutions to Flaws in the Software Reseller Model

To address the flaws in the software reseller model, implementing strategies such as ensuring a diverse software supply, aligning reseller’s earnings with customer success, and implementing user-focused strategies can help overcome these limitations.

Read on to learn more about how these solutions can improve your experience with a business software reseller.

Ensuring a diverse software supply

A diverse software supply is essential for businesses to have access to a wide range of solutions that meet their specific needs. This can be achieved by:

  • Collaborating with multiple software vendors to offer a variety of options to customers.
  • Conducting market research and staying updated on the latest software trends and advancements.
  • Providing feedback and suggestions to software vendors for improvement and customization.
  • Building partnerships with emerging software developers to bring innovative products to the market.
  • Ensuring compatibility between different software solutions to enhance integration and interoperability.

Aligning reseller’s earnings with customer success

Resellers can improve their business by aligning their earnings with the success of their customers. This approach ensures that both parties are invested in achieving positive outcomes. It encourages resellers to provide exceptional service and support, as their earnings depend on their customers’ satisfaction. By aligning financial incentives with customer success, resellers are motivated to go above and beyond to meet their clients’ needs. This ultimately leads to stronger partnerships and more successful outcomes for everyone involved.

  • Establish performance-based commission structures
  • Tie reseller’s earnings to customer satisfaction metrics
  • Offer bonuses for achieving specific goals or milestones
  • Provide ongoing training and resources to help resellers excel
  • Foster a culture of accountability and excellence within the reseller network
  • Encourage open communication between resellers and customers to address any challenges or concerns promptly
  • Continuously monitor and evaluate the impact of aligned earnings on customer success metrics

Implementing user-focused strategies

Implementing user-focused strategies is essential for the success of business software resellers. These strategies prioritize meeting the needs and preferences of end-users, resulting in higher customer satisfaction and loyalty. Here are key ways to implement user-focused strategies:

  1. Conduct thorough market research: By understanding the target audience’s pain points, preferences, and expectations, resellers can tailor their offerings to meet specific user needs.
  2. Provide personalized support: Resellers should offer dedicated customer service and technical assistance to ensure smooth software implementation and address any user concerns promptly.
  3. Streamline user training: Offering comprehensive training programs and resources helps users get up to speed quickly, improving their overall experience with the software.
  4. Gather feedback and iterate: Regularly collecting feedback from users allows resellers to identify areas for improvement and make necessary adjustments to enhance the software’s functionality.
  5. Foster a collaborative relationship: Resellers should strive to build a strong partnership with end-users, actively seeking input on new features or updates, and ensuring that the software continues to meet their evolving needs.

Zluri – A Convenient and Efficient Tool for Software Procurement and Management

Zluri is a highly convenient and efficient tool that greatly simplifies the process of software procurement and management. With Zluri, agency owners and resellers can easily find and acquire the software solutions they need without any hassle.

This user-friendly platform provides a wide range of options, ensuring access to diverse software supplies. Additionally, Zluri streamlines the negotiation process by offering unbiased recommendations and insights, allowing users to make well-informed decisions.

By using this powerful tool, agencies can save precious time and resources in their search for the perfect software solution.

Moreover, Zluri helps optimize IT spending by providing cost-effective options while maintaining high-quality standards. With its intuitive interface and robust features, this tool ensures smooth implementation processes as well as easy troubleshooting when needed.

It also offers comprehensive management functionalities that help agency owners maintain control over their software assets throughout their lifecycle.

In summary, Zluri is an indispensable asset for both agency owners and resellers in the world of software procurement and management. Its convenience, efficiency, and user-focused approach make it an invaluable tool in streamlining operations and maximizing productivity without compromising on quality or budget constraints.


In conclusion, using a business software reseller can be beneficial for companies looking to streamline their implementation process and reduce costs. However, it is important to carefully consider the drawbacks, such as limitations in software supply and potential increases in IT spending.

By understanding these pros and cons, businesses can make an informed decision on whether partnering with a reseller aligns with their goals and objectives.


1. What are the pros and cons of using a business software reseller?

Using a business software reseller has upsides such as less investment in marketing and sales, unbiased negotiation when buying, and benefits to your brand image. However, the downsides include less predictable revenues and lower margins.

2. Can working with an IT reseller benefit my business?

Yes, there can be significant advantages to partnering with an IT reseller. These could include increased profit due to greater market access through their sales channel and potential improvements in brand loyalty.

3. Are there any disadvantages of using a software reseller?

While there are several benefits, it’s also essential to understand the pitfalls or disadvantages that come along with working with a business software reseller like possibly inconsistent revenues or reduced control over how your product is presented.

4. Is purchasing my SaaS software through a broker beneficial?

Engaging a broker for purchasing SaaS software may offer you some merits like ease of negotiation; however, the demerits may lie in receiving slightly outdated versions of software at times since updates might take longer than direct purchases from vendors themselves.

5. How do I know if I should work with Software Resellers for venue bookings?

Understanding the pros and cons associated helps make informed decisions. If you want reduced marketing investments while gaining expanded audience outreach then teaming up with them makes sense. However, predictability in revenue flow & maintaining high profits could become challenging aspects here.

Share This Article
Founder @ GrowMeOrganic | GlideCampaign 🚀 - Helping Small and Medium-Sized Businesses Reach Their Full Potential
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *