Discover the Top 9 Free White Label Saas Platforms to Resell in 2023

Anant Gupta
18 Min Read
- Advertisement -

Are you on the hunt for lucrative opportunities in the burgeoning SaaS industry? If so, you’re not alone. Like us, many agency owners and resellers appreciate that free white label SaaS platforms can offer a significant revenue stream with confirmed growth potential.

This blog dives deep into nine of what we believe to be the best free white label SaaS platforms ripe for reselling in 2023 – these are game-changing tools bound to give your digital enterprise an upper hand.

Intrigued? Let’s unlock this gold mine together!

Key Takeaways

  • These platforms provide a range of services including AI chatbot capabilities (WotNot), marketing automation tools (ActiveCampaign), digital marketing insights (SEMRush), social media management (SocialPilot), website creation and conversion optimization (Howuku and Simvoly), client collaboration portals (, marketing campaign tracking and reporting (AgencyAnalytics), and website building for lead generation (Weblium).
  • Reselling these white label SaaS platforms allows businesses to expand their service offerings with customizable solutions that can be rebranded under their own name.

What is White Label SaaS?

White Label SaaS is a game changer in the industry of software-as-a-service, transforming small businesses into formidable tech brands. It’s all about service providers offering their software solutions on a subscription basis to resellers who then rebrand and sell these services as if they were their own.

Picture this: the power lies primarily in its potential for quick scaling and increasing brand visibility without having to invest resources into developing your own solution from scratch.

The allure of white label SaaS platforms lies not just in their usability but also in their versatile customization options. Agencies or resellers can take hold of white label software services, reconfigure them according to their business needs and aesthetics, then push it out under their own branding.

Think private label SaaS products tailored specifically for your market niche! The end result? A robust personalized product that seamlessly fits into any agency’s portfolio – increasing revenue through Saas reselling while boosting credibility amongst clients.

Benefits of White Label SaaS Platforms

White label SaaS platforms offer a range of benefits for agency owners and resellers. Here are some of the key advantages:

  • Increased revenue potential: By reselling white label SaaS platforms, agency owners and resellers can tap into new streams of revenue. They can offer these platforms as part of their service offerings and charge their own pricing, allowing them to increase their profits.
  • Branding opportunities: White label SaaS platforms enable agency owners and resellers to rebrand the software under their own name and logo. This gives them the opportunity to establish their brand presence in the market and create a unique identity for their business.
  • Customization options: With white label SaaS platforms, agency owners and resellers have the freedom to customize the software according to their clients’ needs. They can tailor the features, design, and functionality to align with their branding and target audience, providing a personalized experience for their clients.
  • Cost-effective solution: Opting for white label SaaS platforms eliminates the need for developing software from scratch or hiring an in-house development team. This significantly reduces costs, making it a cost-effective solution for agencies looking to expand their service offerings without breaking the bank.
  • Time-saving: White label SaaS platforms come pre-built with all the necessary features and functionalities. This saves agency owners and resellers valuable time that would otherwise be spent on development or customization. They can start offering these services immediately, accelerating time-to-market.

Top 9 Free White Label SaaS Platforms to Resell in 2023

Discover the top 9 free white label SaaS platforms for reselling in 2023 and take your business to new heights.


As an agency owner or reseller, one free white label SaaS platform that you should definitely consider for your business in 2023 is WotNot. With its powerful AI chatbot capabilities, WotNot allows businesses to automate customer interactions and lead generation processes.

This means that you can effortlessly engage with potential customers and capture valuable leads without the need for manual intervention. The best part? WotNot offers a completely white label solution, allowing you to rebrand it under your own name and offer it as part of your service portfolio.

So whether you’re looking to enhance customer support, streamline lead generation, or improve sales conversions, WotNot has got you covered.


ActiveCampaign is a leading white label SaaS platform that provides powerful marketing automation tools for businesses. With ActiveCampaign, agency owners and resellers can create personalized email campaigns, design captivating landing pages, and automate their entire marketing process.

This platform offers a comprehensive suite of features to help businesses generate unique leads and drive sales. What sets ActiveCampaign apart is its user-friendly interface and robust analytics capabilities, allowing agencies to track the performance of their campaigns in real time.

As one of the top free white label SaaS platforms available, ActiveCampaign empowers businesses to enhance their marketing efforts and achieve unparalleled success in 2023.


SEMRush is an essential white label SaaS platform for agency owners and resellers looking to enhance their digital marketing strategies. With its comprehensive suite of tools, SEMRush allows businesses to perform in-depth keyword research, track website rankings, conduct competitor analysis, and optimize their online advertising campaigns.

The software’s user-friendly interface and robust features make it a top choice for agencies and resellers seeking powerful marketing insights. Additionally, SEMRush offers AI capabilities that can help businesses improve their content creation strategies and drive targeted traffic to their websites.

Its white label functionality allows users to easily rebrand the software under their own name, giving them the freedom to offer personalized marketing solutions to clients. By leveraging SEMRush as part of your white label toolkit, you can stay ahead of the competition and deliver impressive results for your clients without breaking the bank.


One of the top free white label SaaS platforms to consider for reselling in 2023 is SocialPilot. As an agency owner or reseller, you can use SocialPilot to streamline your social media management efforts and offer this service to your clients under your own brand.

With SocialPilot’s white label capabilities, you can easily customize the platform with your logo and branding elements, giving it a professional touch.

Not only does SocialPilot allow you to schedule and publish posts across multiple social media channels, but it also offers features like content suggestions and analytics to help optimize your clients’ social media presence.

The software’s user-friendly interface makes it easy for anyone on your team – even those without extensive technical knowledge – to navigate and utilize its full range of tools.


Howuku is another top free white label SaaS platform that agency owners and resellers should consider in 2023. This powerful tool allows businesses to create highly engaging and conversion-focused websites, funnels, and landing pages.

With Howuku’s white label capabilities, businesses can easily rebrand the software as their own and offer it to their clients under their own name. Not only does this enhance brand credibility, but it also opens up new revenue streams for agencies looking to expand their service offerings.

What sets Howuku apart is its user-friendly interface and AI-powered features, making it easier than ever for marketers to optimize conversions and generate leads. By leveraging Howuku’s robust analytics tools and heatmap tracking, agencies can gain valuable insights into user behavior on websites, allowing them to make data-driven decisions for improving customer experience.


Simvoly is a top-notch white label SaaS platform that agency owners and resellers can take advantage of in 2023. With Simvoly, businesses can create stunning websites, sales funnels, and online stores to generate unique leads and boost sales.

The best part is that it’s completely white label, allowing you to rebrand the software under your own name and offer it as your own product or service. This means you have full control over how it looks, feels, and operates.

Simvoly provides an intuitive drag-and-drop editor for easy customization and even offers AI capabilities to help optimize your website’s performance. So if you’re looking for a reliable and customizable white label solution to enhance your business offerings, Simvoly should be at the top of your list. is one of the top free white label SaaS platforms to consider if you’re an agency owner or reseller. With, you can easily create a branded client portal for your customers to collaborate and share information securely.

This platform offers features like document management, task tracking, discussions, and more to enhance team productivity and client communication. It’s an excellent tool for agencies looking to provide their clients with a seamless collaboration experience while maintaining their brand identity.

Additionally, as a free white label program, allows you to rebrand the software with your logo and colors so that it aligns perfectly with your business. With its user-friendly interface and powerful collaboration capabilities, is undoubtedly worth considering in 2023.


AgencyAnalytics is a highly recommended white label SaaS platform for agency owners and resellers. With its comprehensive suite of tools, it allows businesses to effortlessly manage their client’s marketing campaigns, track performance metrics, and generate detailed reports – all under their own brand name.

This platform offers various features such as SEO rank tracking, social media analytics, email marketing integrations, and more. The intuitive dashboard provides a user-friendly experience while delivering accurate data that can be easily understood by clients.

Furthermore, AgencyAnalytics offers seamless integration with popular platforms like Google Analytics and Facebook Ads Manager. By leveraging the power of AgencyAnalytics as a white label solution, agencies can level up their services and provide exceptional value to their clients without investing significant resources in developing their own software.


Weblium is one of the top free white label SaaS platforms that agency owners and resellers can consider for their business in 2023. With Weblium, you can easily build high-converting websites and funnels to generate unique leads and sales.

The software offers 100% white label capabilities, allowing you to rebrand it with your own name and logo, giving it a professional touch. This means you can offer web design services under your own brand without investing in expensive development resources.

Furthermore, Weblium provides a user-friendly interface that requires no coding skills, making it accessible to everyone. Along with its free version, Weblium may have pricing options offering additional features depending on your business needs.

Factors to Consider When Choosing a White Label SaaS Platform

When selecting a white label SaaS platform, there are several factors to take into consideration. These factors will help you determine which platform is the most suitable for your agency or reseller business. Here are the key factors to consider:

  1. Customization Options: Look for a white label SaaS platform that offers extensive customization capabilities. This will allow you to rebrand the software with your own logo, colors, and branding elements, giving it a seamless integration with your brand identity.
  2. Feature Set: Evaluate the features and functionalities offered by the platform. Assess whether they align with your business needs and goals. Consider if the platform provides essential tools such as marketing automation, email design, landing page creation, lead generation software, communication and collaboration software, and more.
  3. Scalability: Ensure that the white label SaaS platform has the capability to scale alongside your business growth. It should be able to handle increasing demands without compromising performance or user experience.
  4. Integration Capabilities: Check if the platform integrates well with other third-party systems or tools that you currently use or may need in the future. Seamless integration will save time and effort in managing different systems.
  5. Support and Training: Explore the level of support and training provided by the platform provider. Look for resources like tutorials, documentation, webinars, or customer support channels that can assist you in getting started quickly and troubleshooting any issues that may arise.


In conclusion, reselling white label SaaS platforms can be a game-changer for businesses in 2023. The top 9 free options mentioned in this article offer the opportunity to rebrand and resell software under your own name, allowing you to build funnels and websites that generate unique leads and sales.

Take advantage of these white label opportunities to level the playing field and become the CEO of your own lead generation software company. Explore the available marketplaces and programs to find the best white label SaaS platform for your business needs.


1. What are white label SaaS platforms?

White label SaaS platforms are software-as-a-service solutions that allow businesses to rebrand and resell the platform as their own, offering it to their customers under their own brand name and logo.

2. How can I benefit from using a white label SaaS platform?

Using a white label SaaS platform allows you to quickly enter the market with your own branded software solution without the need for extensive development or coding knowledge. It also provides flexibility for customization and scalability as your business grows.

3. What criteria should I consider when choosing a white label SaaS platform in 2023?

When selecting a white label SaaS platform in 2023, it is important to consider factors such as ease of use, scalability, pricing structure, available integrations, customer support quality, and security measures to ensure that the platform aligns with your specific business needs.

4. Are there any limitations or potential drawbacks to using white label SaaS platforms?

While there are many benefits to using white label SaaS platforms, there may be limitations depending on the specific platform chosen. These could include restrictions on customization options, limited control over updates and feature releases, or potential dependency on the provider’s infrastructure and support services. It is crucial to thoroughly evaluate these factors before committing to a particular platform.

Share This Article
Founder @ GrowMeOrganic | GlideCampaign 🚀 - Helping Small and Medium-Sized Businesses Reach Their Full Potential