How to Successfully Start Reselling B2B SaaS – And How You Can Do It Too in 2023!

Anant Gupta
17 Min Read
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Stepping into the realm where you can start reselling B2B SaaS can seem daunting, with its crowded market and rapid pace. However, this industry is ripe for profit-making if one masters the art of selling effectively.

This article serves as your roadmap to successfully navigate this landscape; outlining tried-and-tested strategies for carving out a niche, future-proofing your business, and even setting up a lucrative exit plan.

Eager to unlock these secrets? Read on!

Key Takeaways

  • Curate a small, targeted app portfolio to maximize sales potential and deliver better customer service.
  • Build a compelling value proposition by understanding target customers’ pain points and highlighting the unique benefits of your product.
  • Utilize “pull marketing” strategies to attract qualified leads through valuable content and targeted advertising.
  • Bundle apps with core services to provide comprehensive solutions that add value and increase customer satisfaction.
  • Lean on technology advisors for guidance in navigating the competitive B2B SaaS market.
  • Sell holistic, customer-centric solutions that address the specific needs of your target customers.
  • Future-proof your business by staying up-to-date with industry trends, cultivating relationships with technology advisors, and focusing on delivering value to clients.
  • Effective onboarding and offering free trials play a critical role in the success of reselling B2B SaaS products.

Strategies for Success in Selling B2B SaaS

Curate a small, highly targeted app portfolio to maximize your sales potential and focus on delivering high-value solutions.

Curate a small, highly targeted app portfolio

Focusing on a smaller, hand-picked collection of apps can prove to be more valuable for resellers. It’s easier to become an expert in a few selected products than trying to know everything about a sprawling app portfolio.

Prioritize the quality over quantity and choose the apps that best align with your target customers’ needs. This targeted approach not only supports efficient sales processes but also helps in delivering better customer service post-sale.

By mastering these chosen solutions, you’re enhancing your credibility as a vendor and creating an opportunity for deepened customer relationships. Rather than selling multiple products superficially, concentrate on becoming known for selling a few exceptional ones thoroughly.

Build a compelling value proposition

Your value proposition is the key to capturing the attention of potential customers in a crowded market. It’s what sets you apart from competitors and convinces people that your B2B SaaS product is worth investing in.

To build a compelling value proposition, start by truly understanding your target customer’s pain points and needs. By identifying their specific challenges, you can tailor your solution to address those issues directly.

Next, highlight the unique benefits and features of your product that differentiate it from others in the market. Emphasize how your solution solves their problems more effectively or efficiently than other options available.

Use clear and persuasive language to communicate these advantages.

Furthermore, consider incorporating social proof into your value proposition. Share success stories or testimonials from satisfied customers who have achieved positive results using your product.

This helps establish credibility and builds trust with potential buyers.

Use “pull marketing” to generate leads

To generate leads for your B2B SaaS business, it’s important to utilize “pull marketing” strategies. Instead of pushing your products and services onto potential customers, pull marketing involves attracting them through valuable content and targeted advertising.

This can be done by creating informative blog posts, hosting webinars or podcasts, and offering free resources that address their pain points. Additionally, use social media platforms like LinkedIn to engage with your target audience and establish yourself as an industry thought leader.

By implementing effective pull marketing techniques, you can attract qualified leads who are genuinely interested in what you have to offer.

Bundle apps with core services

Bundle apps with core services to provide comprehensive solutions for your B2B customers. By packaging complementary applications together, you can offer a more integrated and seamless experience that meets their specific needs.

This not only adds value to your offerings but also increases customer satisfaction and loyalty. For example, if you sell project management software, you could bundle it with collaboration tools or reporting platforms to create a holistic solution that addresses multiple pain points.

This approach allows you to differentiate yourself from competitors and position your business as a trusted partner in meeting your customers’ needs.

Lean on technology advisors

To maximize your success in selling B2B SaaS, it’s important to lean on technology advisors. These experts can provide valuable guidance and insights into the industry, helping you navigate the competitive market more effectively.

By working with technology advisors, you can gain access to their expertise and knowledge of the latest trends and best practices in the B2B SaaS space. They can help you identify potential buyers, understand their needs and pain points, and tailor your offerings accordingly.

With their support, you’ll be better equipped to create compelling value propositions that resonate with your target audience and increase your chances of closing deals successfully.

Sell holistic, customer-centric solutions

To succeed in selling B2B SaaS, it is crucial to sell holistic, customer-centric solutions. This means understanding the needs and challenges of your target customers and offering them a comprehensive solution that addresses their pain points.

By taking a customer-centric approach, you can build trust with potential buyers and demonstrate that you are invested in their success. Focus on creating personalized experiences for your customers and tailor your offerings to meet their unique requirements.

By providing a holistic solution that considers all aspects of their business, from implementation to ongoing support, you can position yourself as a valuable partner rather than just another vendor.

Future-proofing Your Business in the Evolving Market

To ensure the long-term success of your business in the evolving market, it is essential to future-proof your strategies and adapt to changing trends. As technology continues to advance at a rapid pace, staying ahead of the curve is crucial.

One way to future-proof your business is by investing in ongoing learning and development for yourself and your team. By staying up-to-date with industry trends, emerging technologies, and best practices, you can position yourself as a trusted advisor to your clients and offer innovative solutions that meet their evolving needs.

Additionally, cultivating strong relationships with technology advisors can provide valuable insights and help you stay informed about new opportunities in the market. Finally, focusing on customer-centric solutions will ensure that you are always delivering value and meeting the unique needs of your clients.

By proactively adapting to changes in the market and embracing innovation, you can future-proof your business for long-term success.

Importance of Onboarding and Free Trials

Onboarding and free trials play a critical role in the success of reselling B2B SaaS products. Effective onboarding ensures that customers understand how to use the software, maximizing their experience and reducing churn rates.

By providing a smooth and user-friendly onboarding process, agency owners and resellers can help their clients quickly realize the value of the SaaS product. Additionally, offering free trials allows potential customers to test drive the software before making a purchase decision.

This not only builds trust but also gives them a hands-on experience of how the product can solve their pain points. By emphasizing the importance of onboarding and offering free trials, agency owners and resellers can increase customer satisfaction, boost conversions, and ultimately drive revenue growth for their business.

Creating a Successful Exit Strategy for Your SaaS Business

Optimize your business valuation, find potential buyers at the right time, consider using a broker (or not), prepare for the sale and reduce owner involvement, and effectively handle the profits from selling your SaaS business.

Optimizing business valuation

To maximize the value of your SaaS business when it comes time to sell, there are certain steps you can take. First, focus on building a strong financial foundation by consistently achieving healthy revenue growth and profit margins.

This will make your business more attractive to potential buyers. Additionally, consider investing in key areas such as product development and customer acquisition to demonstrate future growth potential.

Another important factor in optimizing business valuation is having a clear understanding of your target market and unique selling points. By clearly defining your ideal customer profiles and buyer personas, you can tailor your marketing efforts and highlight the value proposition that sets you apart from competitors.

Furthermore, ensure that you have clean financial records and organized documentation for due diligence purposes. Potential buyers will want to see accurate financial statements, customer contracts, intellectual property rights, and any other relevant legal or operational documents.

Timing and finding potential buyers

Finding the right time and potential buyers is crucial for a successful sale of your B2B SaaS business. It’s important to stay updated on market trends, as timing plays a key role in attracting interested buyers.

Keep an eye out for industry news, such as mergers and acquisitions, which can create opportunities to connect with potential buyers. Additionally, networking at industry events and conferences can help you build relationships with individuals who may be interested in acquiring your business.

Utilizing online platforms and forums specific to the B2B SaaS industry can also provide valuable leads. By staying aware of market conditions and actively seeking out potential buyers, you increase your chances of finding the right match for your business.

Using a broker (or not)

Using a broker can be beneficial when selling your B2B SaaS business, as they have the expertise and network to find potential buyers and negotiate deals. Brokers can help you optimize your business valuation, find the right timing to sell, and lower your involvement in the sale process.

However, if you prefer more control over the sale of your business, you may choose not to use a broker. Selling directly allows you to handle the profits yourself and maintain direct communication with potential buyers.

Ultimately, whether or not to use a broker depends on your specific goals and preferences for selling your B2B SaaS business.

Preparing for the sale and lowering owner involvement

Preparing for the sale and lowering owner involvement:

  1. Conduct a thorough assessment of your SaaS business to identify areas that can be streamlined or automated.
  2. Delegate tasks to trusted team members or consider outsourcing certain functions to reduce the owner’s workload.
  3. Develop standardized operating procedures and documentation to ensure a smooth transition for potential buyers.
  4. Implement systems and tools that can provide real-time data and insights on key metrics, allowing owners to monitor the business remotely.
  5. Build strong relationships with existing customers to increase customer loyalty and reduce the risk of churn during a transition period.
  6. Collaborate with professionals such as lawyers and accountants to ensure legal compliance and accurate financial records.
  7. Prepare comprehensive financial statements, including profit and loss statements, balance sheets, and cash flow projections, to demonstrate the value of your business.
  8. Consider offering training or support services to potential buyers as part of the sales package, ensuring a seamless handover process.
  9. Engage in targeted marketing efforts to attract potential buyers who are specifically interested in your niche or industry.
  10. Stay informed about market trends and valuation factors that can impact the overall value of your SaaS business.

Finding a buyer and handling the profits

To successfully exit your SaaS business and maximize profits, finding the right buyer is crucial. Start by optimizing your business valuation to make it attractive to potential buyers.

This can include improving financial performance, minimizing customer churn, and showcasing growth potential. Timing is also important; consider selling when the market conditions are favorable and demand for B2B SaaS businesses is high.

When it comes to actually finding a buyer, you have options. You can choose to hire a broker who specializes in selling SaaS businesses or go the DIY route and handle the sale yourself.

Whichever option you choose, be prepared for thorough due diligence from potential buyers who will want to assess the health of your business.

Once you’ve successfully sold your B2B SaaS business, effectively handling the profits becomes essential. Careful planning can help ensure that all aspects of profit management are considered – from taxes and legal obligations to reinvesting in new ventures or personal financial goals.


Reselling B2B SaaS products can be a lucrative venture for agency owners and resellers. By curating a targeted app portfolio, building compelling value propositions, and using effective marketing strategies, you can position yourself for success in this competitive market.

Don’t forget the importance of onboarding and free trials to attract customers and consider creating an exit strategy to maximize your business’s value. With the right strategies and determination, you too can make a fortune reselling B2B SaaS!


1. What is B2B SaaS sales, and how can I make a fortune reselling it?

Reselling B2B SaaS involves selling software as a service to other businesses for profit. With the right strategies, it becomes an entrepreneurial venture capable of building fortunes.

2. How do real-world examples of selling SaaS help in creating a successful business?

Real-world examples offer practical BB SaaS sales strategies and tips on increasing conversion rates that could guide your profitable ventures in the industry.

3. What factors should I consider when I start Reselling B2B SaaS sales model?

When selecting a model for selling BB Saas, consider targeting portfolios that match up with your ideal customer profiles (ICP) and buyer personas; also taking into account software reselling tips from successful startups.

4. What role does data play in the effective B2B SaaS sales process?

Data analysis helps identify trends and makes the BB Saas Sales process more efficient by tracking key performance indicators (KPIs), ultimately contributing to business growth.

5. Can you sell these products to large companies?

Yes! Selling SAAS products to enterprises requires value-focused sales strategies but offers excellent opportunities for entrepreneurship within the booming B2B marketing sector.

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