How to White-Label Mobile Responsive Website Builder in 2023

Anant Gupta
22 Min Read
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Are you overwhelmed by the thought of creating a unique, mobile-responsive website for your clients? Well, with white-label mobile responsive website builders like WebWave and Squarespace, crafting custom websites is a breeze.

This blog post demystifies how to effectively brand these tools in your agency’s name and use them to design professional-quality websites without needing any coding skills. Let’s dive into the world of white labeling – unlocking endless possibilities for your digital services!

Key Takeaways

  • White labeling a mobile responsive website builder allows agencies and freelancers to create custom websites with their branding.
  • By choosing the right white-label mobile responsive website builder, businesses can easily customize elements like logos, colors, and domains to establish a strong brand presence.
  • Adding custom features and functionality enhances the value of a white-labeled solution and meets the specific needs of clients.
  • Developing a solid sales and marketing strategy is crucial for successfully selling and promoting a white-labeled mobile responsive website builder.

Understanding White Labeling and its Benefits

White labeling refers to the process of rebranding a mobile responsive website builder as your own to offer it as a product or service under your brand name. This allows agencies and freelancers to provide their clients with a fully branded and customizable solution without investing in the development of their platform.

The benefits of white labeling include enhanced brand credibility, increased revenue potential, and the ability to offer a comprehensive solution that meets the specific needs of your target audience.

What is White Labeling?

White labeling is a powerful business practice that involves the rebranding of a third-party product or service under your company’s brand. It eliminates the need for costly and time-consuming development processes, allowing businesses to launch products faster in the market.

Agencies and resellers primarily use this strategy to provide fully branded offerings without spending resources on creating them from scratch. For example, a white-label website builder like WebWave or Squarespace lets users customize templates with their branding elements quickly and effortlessly.

There’s no need for coding skills as it’s a code-free process making it easy even for beginners. This means you can offer top-notch digital services including website creation under your company name without revealing any involvement of an external party in its production or delivery process.

So, essentially, you get all the credit!

Benefits of using a White-Label Mobile Responsive Website Builder

The white-label mobile responsive website builder offers several benefits for agency owners and resellers:

  1. Increased brand recognition: With a white-label mobile responsive website builder, you can customize the branding with your logo, colors, and domain. This helps to promote your brand and create a cohesive online presence.
  2. Cost-effective solution: White-label mobile responsive website builders eliminate the need to invest in extensive development resources or hire additional staff. This results in cost savings for agencies and freelancers.
  3. Time-efficient website creation: With a white-label mobile responsive website builder, you can quickly build stunning websites without requiring any coding or design skills. This allows you to streamline your workflow and deliver websites to clients more efficiently.
  4. Customizable templates: Many white-label mobile responsive website builders offer a wide range of customizable templates that allow you to create unique websites for each client. This flexibility ensures that the websites align with their specific brand identity and requirements.
  5. Responsive website design: White-label solutions often come with responsive website designs that automatically adapt to different screen sizes. This ensures that websites look great on desktops, tablets, and mobile devices.
  6. Ongoing support and updates: The best white-label mobile responsive website builders provide regular updates, technical support, and training resources to help agencies and resellers succeed in providing high-quality websites to their clients.

How to White-Label Mobile Responsive Website Builder

To create a white-label mobile responsive website builder, start by selecting the right platform and customizing branding elements such as logo, colors, and domain. Then, add custom features and functionality to differentiate your solution from others in the market.

Choosing the Right White-Label Mobile Responsive Website Builder

When it comes to choosing the right white-label mobile responsive website builder, it’s important to consider factors such as ease of use, customization options, and branding capabilities. Look for a platform that offers customizable templates and allows you to easily integrate your logo, colors, and domain.

Consider whether the website builder provides responsive design options and advanced features like AI technology or a content management system. Take into account customer reviews and ratings to ensure that the builder meets your specific needs and delivers stunning websites for your clients.

Customizing the Branding and Design

Customizing the branding and design of a white-label mobile responsive website builder is essential for agency owners and resellers. It allows them to create stunning websites that align with their clients’ brand identities. Here are some key steps to customize the branding and design:

  1. Choose customizable templates: Select a white-label mobile responsive website builder that offers a wide range of customizable templates. This ensures that you have flexibility in designing websites that match your clients’ unique styles and preferences.
  2. Customize logo, colors, and domain: Replace the default branding elements with your logo, colors, and domain name. This helps to establish a strong brand presence for your clients’ websites and makes them easily recognizable.
  3. Use responsive website design: Opt for a white-label solution that provides responsive website design capabilities. This ensures that the websites you create will look great on any device, including smartphones, tablets, and desktops.
  4. Add custom features and functionality: Enhance the websites with custom features and functionality to meet your client’s specific requirements. For example, you can integrate social media widgets, contact forms, image sliders, or e-commerce functionalities.
  5. Maintain consistent branding across all pages: Ensure that the branding elements remain consistent across all pages of the website. This includes headers, footers, typography, and navigation menus. Consistency in branding creates a professional and cohesive user experience.
  6. Test the website’s usability: Before launching the website, thoroughly test its usability on different devices and browsers. Make sure that all elements are functional and provide an intuitive user interface.

Integrating Your Logo, Colors, and Domain

Integrate your logo, colors, and domain to create a unique brand identity for your white-labeled mobile responsive website builder. Customize the look and feel of your white-label mobile responsive website with these easy steps:

  1. Design a distinct logo that represents your agency or reseller business.
  2. Choose colors that align with your brand’s personality and target audience.
  3. Personalize the domain name to reflect your agency’s name or niche.
  4. Seamlessly integrate your logo, colors, and domain into the white-label mobile responsive website builder platform.

Adding Custom Features and Functionality

To further enhance your white-labeled mobile responsive website builder, you can add custom features and functionality. Here are some options to consider:

  1. Incorporate e-commerce capabilities: Enable clients to sell products or services directly from their websites.
  2. Integrate social media plugins: Allow users to seamlessly connect their social media accounts and share content with their followers.
  3. Include blog functionality: Provide clients with a built-in blogging platform to easily create and publish articles.
  4. Offer advanced SEO tools: Help clients optimize their websites for search engines by including features like meta tag customization and keyword analysis.
  5. Enable client collaboration: Allow multiple users to access and contribute to the website, making it easier for teams to work together.
  6. Provide analytics and reporting: Offer clients insights into white-label mobile responsive website performance, such as visitor statistics, conversion rates, and engagement metrics.
  7. Support multilingual websites: Enable clients to create websites in multiple languages to cater to a global audience.

Selling and Marketing Your White-Labeled Solution

Developing a solid sales and marketing strategy is crucial to successfully selling your white-labeled solution and reaching your target audience. Read on to learn how to effectively promote and package your mobile responsive website builder.

Identifying Your Target Audience

To effectively sell and market your white-labeled solution, it is crucial to identify your target audience. Understanding who will benefit the most from using your mobile responsive website builder will help you tailor your messaging and marketing efforts.

Agencies and freelancers are excellent potential customers, as they often require a versatile tool that can create stunning websites for their clients. Business customers who want to build a professional online presence without any technical knowledge could also be part of your target audience.

By identifying and focusing on these specific groups, you can develop a strong sales strategy and create compelling marketing materials that speak directly to their needs and pain points.

Creating a Pricing and Packaging Strategy

To successfully sell and market your white-labeled mobile responsive website builder, it’s crucial to create a pricing and packaging strategy that resonates with your target audience.

Consider the needs of agencies and freelancers, as well as business customers who are looking for stunning websites without the hassle of coding or design skills. Utilize customizable templates, web design features, and branding options to offer different packages at varying price points.

By understanding the value you provide and effectively communicating it through your pricing and packaging strategy, you can attract more clients and drive business growth.

Developing Marketing Materials and Collateral

To effectively sell and market your white-labeled solution, it is crucial to develop compelling marketing materials and collateral. Here are some key steps to consider:

  1. Create a captivating website: Design an engaging white-label mobile responsive website that showcases the benefits of your white-labeled solution. Highlight its features, customization options, and the value it can bring to clients.
  2. Craft a persuasive sales pitch: Develop a clear and persuasive sales pitch that communicates how your white-labeled solution can help agencies and freelancers enhance their offerings and grow their businesses.
  3. Produce informative content: Create informative blog posts, articles, case studies, and videos that educate potential customers about the advantages of using your white-labeled solution. Incorporate relevant keywords from [KEYWORDS] to improve organic search visibility.
  4. Design eye-catching visuals: Use visually appealing graphics and images in your marketing materials to capture attention and convey the quality of your white-labeled solution. Showcase stunning white-label mobile responsive website examples created with your platform.
  5. Leverage social media platforms: Establish a strong presence on social media platforms where agencies and freelancers gather. Share valuable content, engage with followers, and run targeted advertising campaigns to attract potential customers.
  6. Offer incentives: Consider offering special deals or discounts for early adopters or referrals. This can motivate agencies and freelancers to try out your white-labeled solution or recommend it to their network.
  7. Provide testimonials: Collect testimonials from satisfied clients who have successfully used your white-labeled solution. These testimonials can build credibility and trust among potential customers.
  8. Attend industry events: Participate in industry conferences, trade shows, or webinars where you can showcase your white-labeled solution to a wider audience of agencies and resellers. Network with potential partners who may be interested in leveraging your platform.

Building a Sales Strategy

Your sales strategy is crucial for successfully selling and marketing your white-labeled mobile responsive website builder. Here are some key steps to consider:

  1. Understand your target audience: Research and identify the agencies and freelancers who would benefit from using your white-labeled solution.
  2. Establish pricing and packaging: Determine the pricing structure that aligns with the value of your product, and create packages that cater to different customer needs.
  3. Develop marketing materials: Create compelling marketing materials and collateral that highlight the features, benefits, and unique selling points of your white-labeled solution.
  4. Build a strong sales team: Recruit and train a team of sales professionals who can effectively communicate the value proposition of your offering to potential customers.
  5. Seek partnerships: Collaborate with complementary businesses, such as digital marketing agencies or web hosting providers, to expand your reach and increase sales opportunities.
  6. Utilize online channels: Leverage digital marketing techniques like social media advertising, content marketing, and search engine optimization to generate leads and drive sales.
  7. Attend industry events: Participate in relevant conferences, trade shows, or networking events to showcase your white-labeled solution and connect with potential customers face-to-face.

Providing Ongoing Support and Maintenance

To ensure client satisfaction, it is crucial to offer comprehensive technical support, regular updates, and training resources for users of the white-labeled solution.

Offering Technical Support to Clients

The success of a white-label mobile responsive website builder lies not only in its features and customization options but also in the technical support it provides to clients. When clients encounter issues or have questions, they need quick and reliable assistance.

As an agency owner or reseller, offering efficient technical support is crucial for customer satisfaction and long-term partnerships.

One way to provide technical support is by having a dedicated team that can be reached through various channels such as email, chat, or phone. This team should be knowledgeable about the platform’s functionalities and capable of troubleshooting any issues that may arise.

Regular training sessions can ensure that the support team stays up-to-date with new features and updates.

Another important aspect of technical support is providing clear documentation and resources for clients to access on their own. This could include FAQs, tutorials, video guides, or knowledge-base articles that address common problems or offer step-by-step instructions for using different features.

Regularly Updating and Improving the Labeled Solution

To ensure a high-quality and up-to-date solution for your clients, it is essential to regularly update and improve your white-label mobile responsive website builder. Here are some key steps to follow:

  1. Stay informed about industry trends and best practices: Continuously research and stay updated on the latest design trends, user experience enhancements, and technological advancements in website development.
  2. Monitor feedback from clients: Actively seek feedback from your clients regarding their experience with the white-labeled solution. Take note of any suggestions or areas for improvement that they may have.
  3. Implement regular software updates: Keep your white-labeled solution up to date by implementing regular software updates. These updates can include bug fixes, security patches, and new features that enhance the functionality of the white-label mobile responsive website builder.
  4. Improve user interface and experience: Analyze user behavior data and identify areas where the user interface or experience can be improved. Make necessary adjustments to streamline workflows and make website building more intuitive for your clients.
  5. Expand template options: Regularly add new customizable templates to your white-labeled solution’s library. This allows your clients to choose from a wider range of designs, ensuring their websites stand out and cater to various industries or niches.
  6. Enhance customization options: Continuously enhance the customization options available in your white-label mobile responsive website builder. This could involve adding new fonts, color palettes, layout options, or advanced settings that enable greater control over design elements.
  7. Optimize performance: Regularly optimize the performance of your white-labeled solution by analyzing load times and implementing improvements such as image optimization, code minification, caching mechanisms, and server upgrades if necessary.
  8. Offer responsive design updates: As mobile devices continue to dominate web traffic, ensure that your white-labeled solution offers responsive design updates. This ensures that a white-label mobile responsive website built using your platform looks great on all screen sizes and devices.
  9. Provide training resources on new features: When introducing new features or improvements to your white-labeled solution, provide comprehensive training resources for your clients. This can include video tutorials, documentation, or webinars to help them make the most of the updated functionality.
  10. Solicit feedback on updates: After implementing updates and improvements, actively seek feedback from your clients. This allows you to gauge their satisfaction with the changes made and identify any further areas for refinement.

Providing Training and Resources for Clients

To ensure the success of your clients, it is crucial to provide them with training and resources for using the white-label mobile responsive website builder effectively. Offer comprehensive technical support to address any questions or issues they may have.

Regularly update and improve the solution, adding new features and functionality. Provide easy-to-follow tutorials, guides, and documentation that will empower your clients to make the most out of their websites.

By offering ongoing training and resources, you can help them maximize their online presence and achieve their business goals without any hassle.


In conclusion, white labeling a mobile responsive website builder allows agencies and freelancers to create stunning websites with their branding. By customizing the logo, colors, and domain, businesses can offer a fully branded website-building solution to their clients.

With the ability to add custom features and functionality, along with ongoing support and maintenance options, white-label mobile responsive website builders provide the tools needed for successful reselling in the digital market.


1. What does ” White Label Mobile Responsive Website Builder” mean?

It refers to the process of using online white labeling options to customize and resell a mobile-friendly website builder with your custom branding.

2. How can I benefit from a white-label mobile responsive website builder?

With white label reselling, you offer your clients more value like rich website builder views and WordPress integration services as part of your web development business.

3. Are there any customization options available in white-label mobile responsive website builders?

Yes, most self-hosted website builders come with various advanced customization features that allow for brand management and individualized customer experiences.

4. Is it possible to integrate other platforms with a white-label mobile responsive website builder?

Certainly, popular platforms such as WordPress are often easily integrated into these systems allowing you further flexibility in providing comprehensive web solutions.

5. Can an AI-based platform be used within a white-label system?

Absolutely! An AI Website Builder could also be utilized under the umbrella of white-label offerings delivering high-quality mobile-responsive sites.

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