How Software Reseller Business is Changing the Game – Here’s How to Join the Profitable Trend in 2023!

Anant Gupta
22 Min Read
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Are you keen to cash in on the booming software reselling market but unsure where to start? With the continuous evolution of technology, software reseller has become a profitable trend that’s reinventing how businesses operate.

This article is your ultimate guide, furnishing you with essential knowledge about software reselling models, popular programs, and lucrative business ideas. Keep reading for invaluable insights into this thriving industry!

Key Takeaways

  • Software resellers purchase software products from vendors and sell them to end-users, providing additional services like installation and support.
  • Benefits of becoming a software reseller include lucrative profit potential, market demand for new software solutions, a diverse product range to cater to customer needs, flexible business models, access to reseller programs with resources and support, networking opportunities, scalability as the business grows, continuous learning about new technologies in the industry and low overhead costs.
  • Popular types of software reselling models are SaaS reselling (selling cloud-based software solutions), white-label SaaS reselling (rebranding existing software solutions under their brand), and affiliate marketing programs (promoting and selling software products for commission without handling customer support or product development).
  • Some popular reseller programs include Microsoft Cloud Partner Program, ActiveCampaign Partner Program, Google Cloud Partner Advantage, GoDaddy Reseller Program, and Constant Contact Partner Programs.

What is a Software Reseller?

A software reseller is an individual or company that purchases software products from a software vendor and then sells them to end-users, often providing additional value-added services such as installation, support, and training.

Definition and role of a software reseller

A software reseller is a business entity that purchases software from producers to sell it to end users or retailers. These entities play a vital part in the software sales process, serving as an intermediary between producers and consumers.

Often, resellers provide additional value-added services like system integration, product training, and technical support for customers. This role makes them crucial players in expanding the market reach for software vendors and providing accessible solutions for consumers.

The concept also feeds into vast industries like the video game sector where subscription services and new technologies are sparking significant shifts.

Benefits of becoming a software reseller

Becoming a software reseller offers numerous benefits, including:

  1. Lucrative Profit Potential: Software products often have high-profit margins, allowing resellers to earn a substantial revenue.
  2. Market Demand: There is a constant demand for new software solutions, making it an attractive market to enter.
  3. Diverse Product Range: Resellers have the opportunity to offer a wide range of software products, catering to various customer needs and preferences.
  4. Flexible Business Model: As a software reseller, you can choose your business model, such as selling directly to customers or partnering with other companies for distribution.
  5. Access to Reseller Programs: Many software vendors offer reseller programs that provide resources, support, and marketing materials to help resellers succeed.
  6. Value-Added Services: Resellers can differentiate themselves by offering value-added services, such as installation, customization, and technical support.
  7. Networking Opportunities: Through partnerships with software vendors and other resellers, you can expand your professional network and collaborate on joint ventures.
  8. Scalability: As your business grows, you can scale up by adding new software products or expanding into new markets.
  9. Continuous Learning: The software industry is constantly evolving, providing opportunities for resellers to learn about new technologies and stay ahead of the curve.
  10. Low Overhead Costs: Starting a software reselling business typically requires minimal initial investment compared to other business ventures.

Types of Software Reselling Models

SaaS reselling involves reselling software as a service, where businesses can offer cloud-based software solutions to their customers.

– White-label SaaS reselling allows businesses to rebrand and customize existing software solutions under their brand, offering a unique product to their customers.

– Affiliate marketing programs involve promoting and selling software products for a commission, without the need to handle customer support or product development.

SaaS reselling

SaaS reselling is a popular model in the software reseller market. It involves selling Software-as-a-Service (SaaS) products to customers, who then use these cloud-based applications to meet their business needs.

As a SaaS reseller, you can benefit from the high demand for these services and the recurring revenue they generate. By partnering with established SaaS providers, you gain access to a wide range of software solutions that you can offer to your clients.

This allows you to expand your product portfolio and provide added value to your customers. With the constant updates and improvements made by SaaS vendors, there is always something new and exciting for you to offer.

White-label SaaS reselling

White-label SaaS reselling is an attractive option for agency owners and resellers looking to expand their market reach and increase profitability. With white-label SaaS reselling, you can offer software solutions to your clients under your brand name, allowing you to provide a comprehensive range of services without the need for extensive development or maintenance resources.

This model enables you to leverage established software products from reputable vendors and customize them with your branding, enabling you to meet the unique needs of your clients while maintaining a consistent brand image.

By becoming proficient in white-label SaaS reselling, you can tap into the growing demand for cloud-based solutions and position yourself as a trusted provider in this ever-evolving industry.

Affiliate marketing programs

Affiliate marketing programs are an excellent opportunity for software resellers to expand their reach and increase their profits. By partnering with established companies, resellers can earn commissions by promoting and selling their products or services.

These programs offer a win-win situation, as the reseller benefits from the company’s reputation and customer base, while the company gains access to new markets through the reseller’s network.

With long sales cycles and high-ticket items in the software industry, affiliate marketing programs provide a way to generate consistent revenue without the need for extensive resources or infrastructure.

Some popular reseller programs include the Microsoft Cloud Partner Program, ActiveCampaign Partner Program, Google Cloud Partner Advantage, GoDaddy Reseller Program, and Constant Contact Partner Programs.

Microsoft Cloud Partner Program

The Microsoft Cloud Partner Program is a valuable opportunity for agency owners and resellers to expand their market reach and tap into the profitable trend of software reselling. By partnering with Microsoft, you can gain access to a wide range of cloud-based solutions and services that can be offered to your clients.

This program allows you to leverage the power of Microsoft’s technology stack while receiving support, training, and resources from the company. With the constant demand for new inventory and the rising importance of software distribution channels, joining the Microsoft Cloud Partner Program can give your business an edge in the competitive software industry.

ActiveCampaign Partner Program

The ActiveCampaign Partner Program is a valuable opportunity for agency owners and resellers to provide their clients with top-notch marketing automation solutions. As a partner, you can leverage the power of ActiveCampaign’s robust platform to help businesses drive engagement, increase conversions, and boost customer loyalty.

By joining the program, you gain access to exclusive benefits such as dedicated support, co-marketing opportunities, training resources, and generous commissions on referrals. With the ActiveCampaign Partner Program, you can enhance your services and expand your revenue streams in this ever-growing market of software reselling.

Google Cloud Partner Advantage

Google Cloud Partner Advantage is a program that enables resellers to tap into the vast opportunities within the cloud computing industry. By becoming a partner, agency owners and resellers can gain access to Google’s cutting-edge technology solutions and tools, opening up new revenue streams and expanding their market reach.

The program offers various benefits, including technical training and support, marketing resources, and co-selling opportunities with Google’s sales teams. With the increasing demand for cloud services, partnering with Google Cloud through the Partner Advantage program provides an excellent opportunity for agencies to differentiate themselves in the market and stay ahead of the competition.

As a trusted partner of one of the leading tech giants, agency owners, and resellers can leverage this partnership to drive business growth while delivering innovative solutions to their clients.

GoDaddy Reseller Program

The GoDaddy Reseller Program is a great opportunity for agency owners and resellers looking to expand their services and increase their revenue. By joining this program, you can tap into the thriving market of website creation and domain services.

With GoDaddy’s trusted brand and extensive customer base, you’ll have access to high-quality products that offer value to your clients. Plus, GoDaddy provides comprehensive resources, training, and support to help you succeed in your reselling journey.

Take advantage of this profitable partnership and unlock new opportunities for growth in the software reselling industry.

Constant Contact Partner Programs

Constant Contact offers a variety of partner programs for agency owners and resellers looking to expand their business. By joining Constant Contact’s partner network, you can tap into their extensive customer base and gain access to valuable resources and support.

As a Constant Contact partner, you’ll have the opportunity to offer email marketing services to your clients, helping them reach their target audience effectively. With Constant Contact’s easy-to-use platform and robust features, you can create professional email campaigns that drive results.

Partnering with Constant Contact allows you to add value to your offerings and generate additional revenue streams for your business.

Breaking into the Software Reseller Market

To break into the software reseller market, consider white-label digital products for resale and offering digital services alongside SaaS.

White-label digital products for resale

White-label digital products offer a lucrative opportunity for resellers looking to maximize their profits. These products, such as software, apps, and online courses, are created by one company but sold under the branding of another.

As an agency owner or reseller, this means you can purchase these ready-made products and then market them as your own. This allows you to tap into a wide range of in-demand digital offerings without investing the time and resources needed to develop them from scratch.

With the constant demand for new inventory and the ability to customize these white-label products to meet your client’s specific needs, they present a highly profitable avenue for expansion in the software resale market.

The trend of white-label digital product resale aligns with current industry developments that focus on value-added services and customer experience. By offering high-quality branded solutions that meet your client’s requirements, you’ll be able to build strong relationships based on trust and reliability.

Reselling digital services alongside SaaS

Reselling digital services alongside SaaS is a strategic way for agency owners and resellers to expand their market reach and increase profitability. By offering complementary digital services such as website development, social media management, or SEO optimization alongside Software-as-a-Service (SaaS) solutions, resellers can provide their clients with comprehensive business solutions.

This not only adds value to the software products they are selling but also creates additional revenue streams. With the constant demand for new inventory in the software industry, reselling digital services alongside SaaS allows agency owners and resellers to tap into diverse customer needs and stay ahead of competitors.

Profitable Reseller Business Ideas

– Dropshipping Reselling: A lucrative business idea where you can sell products without having to keep them in stock, allowing for easy scalability and low upfront costs.

– Antique Dealer: Tap into the timeless appeal of antique items and cater to a niche market that values unique and valuable pieces.

– Luxury Handbags Reselling: Capitalize on the popularity of designer handbags by reselling pre-owned luxury bags at a premium price.

– Resell Services: Offer specialized services such as digital marketing, web development, or graphic design to clients while earning a profit as a reseller.

– eBay Seller: Utilize the vast customer base of eBay to sell new or used products and benefit from their established platform and trustworthiness among online shoppers.

– Computer and Electronics Reseller Business Opportunity: Dive into the ever-evolving world of technology by selling computer hardware, electronics, or software solutions to meet the increasing demand in this industry.

Dropshipping Reselling

Dropshipping reselling is a profitable business idea for agency owners and resellers in the software industry. With drop shipping, you can sell products without having to worry about inventory or shipping.

Instead, when a customer places an order on your website, you simply purchase the item from a third-party supplier who then ships it directly to the customer. This eliminates the need for storage space and upfront investment in inventory.

Plus, with constant demand for new inventory and the ability to offer a wide range of products, dropshipping reselling presents an opportunity for high-volume sales and long-term profitability in the software market.

Antique Dealer

Antique dealer is another profitable business idea for resellers looking to tap into a unique market. The demand for antique items never goes out of style, making it a constant source of inventory.

As an antique dealer, you can specialize in sourcing and selling a variety of valuable collectibles, ranging from furniture to artwork to vintage jewelry. With the right knowledge and eye for quality, you can create a successful business by offering customers one-of-a-kind pieces with historical significance.

Stay up-to-date on current trends and be prepared to do your research when evaluating the value of potential antiques. By establishing yourself as an expert in the field and providing excellent customer service, you can attract buyers who are willing to pay top dollar for rare finds.

Luxury Handbags Reselling

Luxury handbag reselling is a profitable business opportunity that agency owners and resellers can explore. With constant demand for new inventory, luxury handbags offer high-ticket items that can generate significant profits.

As part of the growing market for value-added resellers, luxury handbags present an attractive niche with a dedicated customer base. By sourcing authentic designer bags and marketing them effectively, resellers can tap into the lucrative world of luxury fashion while capitalizing on current consumer trends.

Don’t miss out on this exciting opportunity to enter the luxury handbag reselling market!

Resell Services

Reselling services can be a lucrative business opportunity for agency owners and resellers. By offering value-added services to clients, you can increase your revenue and expand your market reach.

With the constant demand for new services, there is ample opportunity to tap into various industries and cater to different client needs. Whether it’s IT solutions, digital marketing services, or consulting expertise, reselling services allow you to provide comprehensive solutions without the need for extensive in-house resources.

Partnering with established service providers gives you access to their expertise and resources while allowing you to focus on sales and customer relationships. Stay ahead of the competition by staying updated on current trends in the software industry that impact service offerings and customer preferences.

eBay Seller

An eBay Seller is a popular and accessible option for those looking to get into the software reselling market. With millions of active users and a wide variety of products available, eBay provides an ideal platform for selling software licenses and other digital products.

By creating listings, managing inventory, and leveraging eBay’s built-in customer base, resellers can tap into a large online marketplace to reach potential customers. This allows them to profit from high-demand software while avoiding the need to build their e-commerce website or establish distribution channels.

In addition, eBay offers various seller tools and resources to help sellers optimize their listings and attract buyers. Whether you’re just starting or looking to expand your existing reselling business, becoming an eBay Seller can be a lucrative venture in the thriving software industry.

Computer and Electronics Reseller Business Opportunity

If you’re an agency owner or reseller looking for a profitable business opportunity, consider diving into the world of computer and electronics reselling. This market is constantly growing, with a high demand for new inventory and ever-evolving technology trends.

By becoming a computer and electronics reseller, you can tap into this constant demand and offer customers the latest products in the industry. Whether it’s selling laptops, smartphones, or gaming consoles, there are ample opportunities to make lucrative sales and earn a steady income.

With the right strategy and partnerships with reputable suppliers, you can establish yourself as a trusted source for all things tech-related. Don’t miss out on this exciting business opportunity within the computer and electronics industry.



1. What does it mean for software resellers to “change the game”?

Software resellers, as value-added resellers (VARs) or IT solutions providers, are changing the game by focusing on customer experience and high-volume sales of high-ticket items.

2. How do I become a software reseller?

The ultimate guide to becoming a software reseller starts with partnering with companies like XTIVIA, understanding current trends for VARs and MSPs, participating in talent wars, and joining a software reseller network.

3. What can help my business expand in the market as a technology reseller?

As a technology seller, offering value-added services beyond just software licensing can significantly aid your market expansion efforts.

4. Why is focusing on customers important for channel partners?

Channel partners elevate their profile by prioritizing customer experience focus which helps them stand out amidst other players offering similar value-added services.

5. How does the process of software procurement work?

In most cases, businesses approach an IT solutions provider that has partnerships with various distributors where they acquire appropriate software via licensing agreements that would best meet their client’s needs.

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