Best White-Label Website Builder Resellers: 12 Options to Consider for 2023

Anant Gupta
25 Min Read
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Navigating the world of white-label website builder resellers can be challenging, especially with so many options to choose from. In 2023, platforms like Wix and Squarespace are leading the pack due to their outstanding customization options and user-friendly interfaces.

This article is your guide through the top 12 choices, providing an in-depth analysis of each platform’s features, pricing model, customer support, scalability, and more. Ready to launch your web design services? Let this comprehensive review light the way!

Key Takeaways

  • Wix is a top white-label website builder option for 2023, offering affordable pricing, generous storage space, and user-friendly interfaces.
  • HubSpot CMS Hub provides fully customizable websites with ease and offers robust customer support for agencies and resellers.
  • Squarespace allows resellers to create stunning branded websites with its user-friendly interface, extensive customization options, and mobile-friendliness.
  • Ecwid offers customizable online store solutions for businesses looking to create their e-commerce platforms.
  • Strikingly specializes in creating attention-grabbing landing pages for resellers and agencies.

Top White Label Website Builder Resellers for 2023

Here are the top white-label website builder resellers to consider for 2023:

1. Wix.

2. HubSpot CMS Hub.

3. Squarespace.

4. Ecwid.

5. Strikingly.

6. Brizy.

7. Weebly.

8. Duda.

9. Simvoly.

10. IM Creator.

11. Ucraft.

12. Weblium

Wix

Wix ranks high among white-label website builders for its affordability, generous storage space, and supreme user-friendly interfaces. Known for exceptional customer support, it’s a fantastic option for agency owners and resellers looking to create custom-branded websites with ease.

The platform offers an extensive array of customization options that let you tweak the aesthetic details exactly as you desire. With Wix at your disposal, building professional-looking branded websites becomes an utterly effortless task.

HubSpot CMS Hub

HubSpot CMS Hub is a top white-label website builder for 2023 that caters to agency owners and resellers. It offers a range of features and benefits that make it an attractive choice.

With HubSpot CMS Hub, users can create fully customizable websites with ease. The platform provides user-friendly interfaces, allowing agencies to design branded websites that align with their clients’ needs and preferences.

In addition, HubSpot CMS Hub offers robust customer support, ensuring that agencies have the assistance they need throughout the website development process. With its powerful tools and flexibility, HubSpot CMS Hub is an excellent option for agencies looking to provide high-quality web design services to their clients.

Squarespace

Squarespace is another top white-label website builder for 2023 that offers customizable and branded website solutions for digital agencies. With its user-friendly interface and extensive customization options, Squarespace allows resellers to create stunning websites with ease.

The platform also provides seamless branding options, allowing agencies to maintain their unique identity while delivering high-quality web design services to their clients. Squarespace is known for its responsive designs and mobile-friendliness, ensuring that websites look great on any device.

Additionally, Squarespace offers a range of SEO tools and optimization features to help boost the visibility of websites in search engine rankings. Whether it’s building professional portfolios or powerful e-commerce sites, Squarespace has the tools needed for agency owners and resellers to create impressive online presences for their clients.

Ecwid

Ecwid is another top white-label website builder for 2023 that agency owners and resellers should consider. It offers a customizable and branded website solution, allowing businesses to create their online stores seamlessly.

With Ecwid, freelancers and agencies can easily develop storefronts for their clients, providing them with a user-friendly interface and effective e-commerce integration. This platform also offers responsive design options, ensuring that the websites created are mobile-friendly.

Overall, Ecwid provides a comprehensive solution for resellers looking to offer professional web design services to their clients.

Strikingly

Strikingly is a white-label website builder that offers a solution specifically designed for resellers and agencies. With Strikingly, you can easily build online storefronts, stores, and attention-grabbing landing pages for your clients.

The platform provides user-friendly interfaces, customization options, and seamless branding capabilities to create unique websites that reflect your agency’s style and branding. Whether you are a freelancer or a digital agency owner, Strikingly provides the tools you need to develop professional websites that meet your clients’ needs.

Brizy

Brizy is an excellent white-label website builder that specializes in creating attention-grabbing landing pages. It offers a user-friendly interface and customizable options for agencies and resellers to create branded websites.

With Brizy, you can easily design stunning landing pages that will captivate your audience and drive conversions. Its intuitive drag-and-drop editor allows you to build professional-looking websites without any coding knowledge.

Whether you’re a freelancer or a digital agency, Brizy provides the tools and features you need to create visually appealing websites that represent your brand effectively.

Weebly

Weebly is a top white-label website builder for agencies and resellers looking to offer customizable and branded websites to their clients. It provides user-friendly interfaces, making it easy for users to create stunning websites without any technical expertise.

Weebly also offers a range of customization options, allowing agencies to tailor the design and functionality of each website according to their client’s needs. With its responsive design and mobile-friendliness, Weebly ensures that websites look great on any device.

Additionally, Weebly provides excellent customer support, ensuring that agency owners have access to assistance whenever they need it.

Duda

Duda is another top white-label website builder option for agencies and resellers in 2023. It offers customizable and branded website solutions, making it easy for digital agencies to create stunning websites for their clients.

With Duda, you can build professional websites with user-friendly interfaces and seamless branding options. Whether you need to develop an e-commerce storefront or a portfolio website, Duda has the tools and features to help you create a tailored solution.

Its responsive design ensures that your website will look great on any device, while its SEO tools assist in optimizing your site for better visibility. Consider Duda as a reliable choice for your white-label website-building needs.

Simvoly

Simvoly is another top white-label website builder to consider for 2023. It offers user-friendly interfaces and customization options that allow resellers and agencies to create branded websites.

With Simvoly, you can easily design stunning landing pages and integrate e-commerce functionality for your clients. Its responsive design and mobile-friendliness make it a great choice for building websites that look great on all devices.

And with its SEO tools and optimization features, you can ensure that your client’s websites are easily discoverable by search engines. Simvoly provides the flexibility and scalability necessary to meet the needs of any agency or reseller looking to offer customizable website solutions.

IM Creator

IM Creator is a trusted white-label website builder that provides resellers and agencies with customizable and branded website solutions. With its user-friendly interface and easy-to-use tools, IM Creator allows agency owners to create stunning websites for their clients without the need for extensive technical knowledge.

The platform offers a range of templates and design options, making it easy to customize websites to match specific branding requirements. Additionally, IM Creator provides reliable customer support to ensure that resellers have assistance when needed.

By partnering with IM Creator, agencies can offer professional website design services while maintaining control over the branding and customization process.

Ucraft

Ucraft is a white-label website builder that provides resellers and agencies with customizable website solutions. With its user-friendly interface and easy-to-use features, Ucraft allows you to create branded websites for your clients without any hassle.

It also offers responsive designs and mobile-friendliness, ensuring that your websites look great on any device. Ucraft’s SEO tools and optimization features help improve the visibility of your client’s websites in search engine results.

Additionally, it offers e-commerce integration and functionality for businesses looking to sell products online. Overall, Ucraft is a reliable choice for agency owners and resellers who want a versatile white-label website builder solution.

Weblium

Weblium is a white-label website builder that offers agency owners and resellers the ability to create customizable and branded websites. With its user-friendly interface, Weblium allows users to easily design and launch stunning websites without any coding skills.

It provides a range of features, including responsive design templates, SEO tools, e-commerce integration, and mobile-friendliness. Weblium also offers reliable customer support to assist with any technical or design-related queries.

Resellers can take advantage of Weblium’s white-label solution to offer their clients professional web design services under their branding. Whether you’re an agency owner or a reseller looking for a powerful website builder, Weblium is worth considering for your 2023 projects.

Pros and Cons of White Label Website Builder Resellers

Exploring the advantages and drawbacks of white-label website builder resellers can provide a clear picture of what you can expect when using these services.

Pros:

Complete Customization: These website builders allow you to fully customize your sites, as detailed in important fact number 7.

White Label Branding: As mentioned in important fact number 10, you can develop a website that’s branded as your own.

User-Friendly: Many white-label website builder resellers, including Wix, as stated in important fact number 2, offer user-friendly interfaces, making website creation a breeze even for beginners.

Comprehensive Support: Top-tier builders like Wix provide excellent customer service, assisting you at every stage of your site development and maintenance.

SEO Tools and Features: These builders typically come with built-in SEO tools, helping to improve your website’s visibility on search engines.

Cons:

Cost: Some of these website builders can be expensive, particularly for smaller agencies or freelancers.

Limited Control: Although they offer customization, there may be limitations in terms of design and functionality due to the predetermined templates and structures.

Learning Curve: While many builders are user-friendly, you may still need to spend time getting accustomed to the platform.

Dependence on the Provider: If the provider experiences downtime or technical issues, your website will be affected.

Potential Compatibility Issues: Some builders might not integrate seamlessly with all third-party apps or platforms.

How to Choose the Best White Label Website Builder Resellers

To choose the best white-label website builder resellers, consider your specific needs, pricing models, customer support, scalability, customization options, responsive design, SEO tools, and e-commerce integration.

Read on to discover the top options for 2023.

Identify your specific needs and requirements

To choose the best white-label website builder resellers, it’s crucial to identify your specific needs and requirements. Consider factors such as the type of websites you want to build, whether it’s e-commerce stores or landing pages.

Take into account the level of customization and branding options you require for your clients’ websites. Evaluate how user-friendly and intuitive the interface should be for ease of use.

Additionally, think about the level of customer support you expect from white-label website builder resellers. By understanding your unique needs and requirements upfront, you can find a solution that aligns perfectly with your business goals and client expectations.

Evaluate pricing and subscription models

Pricing and subscription models play a crucial role when choosing the best white-label website builder resellers. It’s important to consider the cost and value you’re getting for your money.

Look for transparent pricing plans that align with your budget and business goals. Take into account any additional fees or hidden charges that may arise later on. Additionally, consider whether the subscription model suits your needs – whether it’s monthly, annual, or pay-as-you-go.

Some top white-label website builder resellers offer flexible pricing options to accommodate different agency sizes and client demands. Prioritize affordability without compromising on quality features and functionality.

Consider customer support and documentation

The customer support and documentation provided by white-label website builder resellers are crucial factors to consider when choosing the best option for your agency or reselling business.

Good customer support ensures that you have access to help whenever you encounter issues or have questions about using the platform. Look for providers that offer responsive and knowledgeable support, whether through email, live chat, or phone.

In addition to customer support, comprehensive documentation is essential for understanding how to use the website builder effectively. Documentation should include step-by-step guides, video tutorials, and FAQs to assist you in navigating through the features and customization options offered by the platform.

Having easily accessible documentation will save you time and effort in figuring out how to make the most of the white-label website builder resellers and its capabilities.

Analyze scalability and flexibility

Scalability and flexibility are crucial factors to consider when choosing white-label website builder resellers. You want a platform that can grow with your business and adapt to changing needs.

Look for a website builder that offers scalable hosting options, allowing you to easily upgrade your resources as your traffic increases. Additionally, consider the flexibility of the design and customization capabilities.

Good white-label website builder resellers should provide you with the freedom to create unique and branded websites that align with your client’s requirements without restrictions. By analyzing scalability and flexibility, you can ensure that you have a reliable and adaptable platform for building successful websites as an agency owner or reseller.

Look for customization options and branding capabilities

White-label website builder resellers offer agency owners and resellers the opportunity to create customizable and branded websites. When choosing white-label website builder resellers, it is important to look for customization options that allow you to tailor the website to your client’s specific needs.

Additionally, consider the branding capabilities of the platform, such as the ability to add your agency’s logo and colors seamlessly. By finding a website builder with robust customization tools and branding features, you can create unique and professional websites that align with your clients’ brand identities.

Check for responsive design and mobile-friendliness

Ensure that the white-label website builder resellers you choose offer responsive design and mobile-friendliness. This means that your websites will automatically adapt to different screen sizes, providing a seamless browsing experience for users on smartphones and tablets.

With the increasing use of mobile devices, it is essential to have a website that looks great and functions properly on all devices. By checking for responsive design and mobile-friendliness, you can ensure that your clients’ websites will always look professional and be easily accessible to their target audience.

Consider SEO tools and optimization features

White-label website builder resellers that offer SEO tools and optimization features can greatly enhance the visibility and ranking of your websites. With these tools, you can optimize your web pages for search engines, generate meta tags, improve site speed, and track keyword performance.

This ensures that your clients’ websites are easily discoverable by potential customers on search engines like Google. By selecting white-label website builder resellers with robust SEO capabilities, you can provide value-added services to your clients while improving their online presence and driving organic traffic to their sites.

Evaluate e-commerce integration and functionality

The e-commerce integration and functionality of white-label website builder resellers are essential factors to consider. Look for builders that offer seamless integration with popular e-commerce platforms like Shopify or WooCommerce.

This ensures that you can easily set up an online store and manage your inventory. Additionally, consider the functionality provided for product listings, shopping carts, payment gateways, and order management.

The best white-label website builders offer robust e-commerce features to help you create a professional and user-friendly online store experience for your customers.

These include inventory management tools, real-time shipping rate calculations, secure payment options, order tracking capabilities, and customizable product catalogs. Evaluate the flexibility of these features in terms of customization and personalization as per your business’s unique requirements.

Consider content management system ease of use

The ease of use of a content management system (CMS) is a crucial factor to consider when choosing white-label website builder resellers. You want a CMS that is intuitive and user-friendly, allowing you to easily create, manage, and update your clients’ websites without any technical hassle.

With an easy-to-use CMS, you can efficiently handle tasks such as adding new pages, editing content, uploading images, and integrating plugins or extensions. This saves time and ensures that even those with limited technical knowledge can navigate the platform effortlessly.

Look for white-label website builder resellers that offer a CMS with an intuitive interface and clear instructions so that you can provide your clients with seamless website management experiences.

Tips and Best Practices for Using White Label Website Builder Resellers

Here are some tips and best practices to help agency owners and resellers make the most of white-label website builder resellers:

  1. Research and compare: Take the time to research and compare different white-label website builder resellers to find the one that best fits your needs. Consider factors like pricing, features, customization options, and customer support.
  2. Understand your client’s needs: Before using white-label website builder resellers, make sure you understand your client’s specific needs and requirements. This will allow you to tailor the websites you create to their preferences.
  3. Utilize branding options: Take advantage of the branding capabilities offered by white-label website builder resellers. Customize the websites with your logo, colors, and fonts to create a cohesive brand experience for your clients.
  4. Provide excellent customer support: When using white-label website builder resellers, it’s important to offer reliable customer support to your clients. Be responsive to their questions and issues, providing prompt assistance when they need it.
  5. Stay up-to-date with updates and upgrades: Keep track of any updates or upgrades released by the white-label website builder reseller you’re using. These updates may bring new features or improvements that can benefit both you and your clients.
  6. Optimize for mobile: Ensure that the websites you create using white-label website builder resellers are fully optimized for mobile devices. With an increasing number of users accessing websites through their smartphones and tablets, mobile-friendliness is crucial.
  7. Focus on SEO: Implement search engine optimization (SEO) techniques when creating websites with white-label website builder resellers. This will help improve visibility in search engine results and drive more organic traffic to your clients’ sites.
  8. Test before launching: Before launching any websites created with white-label website builder resellers, thoroughly test them for functionality, responsiveness, and user experience. This ensures that everything is working correctly and provides a seamless browsing experience for visitors.

Conclusion

In conclusion, when it comes to the best white-label website builder resellers for 2023, there are several options to consider. From Wix’s overall excellence in terms of price and customer support to Strikingly’s focus on creating online storefronts, each platform offers customizable and branded solutions for agencies and resellers.

With user-friendly interfaces and seamless branding options, these website builders provide the tools needed to create stunning websites that meet your clients’ needs. Consider these top options when choosing white-label website builder resellers for your agency or reseller business in 2023.

FAQs

1. What are white-label website builder resellers?

White-label website builder resellers are agencies or companies that offer web design, branding, hosting, and maintenance services under their brand using private-label website builders sourced from white-label software providers.

2. Why would I choose to use a turnkey website builder reseller as opposed to building my site?

Using a turnkey website builder reseller can save time as it offers user-friendly interfaces with customizable options for graphics and landing pages. It is perfect if you seek professional help in website customization, marketing, monetization, and maintenance.

3. What do the best white-label website development platforms provide?

The best white-label development platforms provide easy-to-use customizable design solutions along with tools for effective branding, hosting, and marketing of your websites

4. How does the pricing work for these reselling services?

Pricing varies among different Reseller programs but generally depends on the level of customization required, and whether the platform provides graphic design support along with other features like hosting and maintenance.

5. Can web agencies benefit from partnering with a Website Builder Reseller Program?

Absolutely! Web Agencies could enter beneficial partnerships with Website Builder Resellers offering their customers inclusive packages ranging from customizing interfaces to effective marketing strategies while maintaining focus on their core operations.

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